Best website and Internet 2.0 practicies for lawyers.

1. Internet 2.0 and the Law
R. Scott Oswald, Principal,
The Employment Law Group, P.C.

2. Using Technology To
Demonstrate Expertise
 Determine the Purpose of Firm’s
Website
– Is it a brochure or an information
source?
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3. Using Technology To
Demonstrate Expertise
 Brochure
– Static
 Information Source/Resource
– Requires regular commitment to website
– Update Site with New Law
 Website should define Practice and Culture
– Tell clients why they should retain your firm
 Testimonials
 Firm News
 Opinions
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4. Effective Practice Area Pages
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5. Effective News Page
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6. Opinions Page
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7. Publications Page
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8. Top 5 Mistakes When
Using Internet 2.0
 Relying solely on PPC Campaigns
– Web 2.0
– Use Content
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9. Blogs
Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”)
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10. Top 5 Mistakes When
Using Internet 2.0
 Excessive use of legal jargon
– Remember your audience
– Use legal terminology where appropriate
 Targeting lawyers
 Targeting sophisticated clients
 Focusing efforts only on main page
 Abandoning site after initial launch
 Failing to return potential client inquiries
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11. Questions?
For further information, contact:
R. Scott Oswald
The Employment Law Group® Law Firm
soswald@employmentlawgroup.com
www.employmentlawgroup.com
Tel: 202.261.2806
Fax: 202.261.2835