5. I do because I want to build my reputation Sharing an experience is as valuable – if not more valuable – than the actual experience itself. Sharing is the new giving Builds your reputation And your brand
12. Ignite Word of Mouth Widespread coverage News reaches a much larger and broader reader base than standard media outlets alone 350 million on Facebook 20 million Twitter Big Blend internet radio 2.5 million Get Your Message Out Faster & to More People
13. I do because I want to manage my brand Get a leg up Use the social media to stay current with changing market needs. Monitor what is happening in your market Keep your company brand and personal name fresh
21. “Halo of Trust” Think of these networks as a Rolodex on steroids Set up a profile for yourself – and for your company – on Facebook, LinkedIn, Google Profiles, Twitter, etc. Encourage customers to “friend,” “connect”, “follow” or “fan” you
22. e-Mail Traditional email one-sided Share links and content in a place where it can start a dialogue or a series of replies. Send e-mails directly to Facebook Use online community input for e-mail newsletters Email events, sales, happenings Email coupons and special promotions Drive traffic on a slow day
27. 350 Million Active Users Facebook accounts for 25% of the Web's traffic Communicate directly with your customers Post information, press releases images, and videos Promote and invite customers to events Update “fans” of specials & sales
39. Linked In Strengthens and extends your existing network of trusted contacts 50 million registered users in 200 countries Network of professionals Job hunting Research Reputation builder
47. Vlogging – A picture really does “tell” a 1,000 words
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52. Setup Google Alerts Email updates of the latest web, news, photos, etc. on your topic. Monitor news about your company Keep current on a competitor or industry Keep tabs on trends Send Coupons and Deals to Customers Set up Google Profile
53. Google Get a leg up Monitor what is happening in your market with Google Alerts Listen, learn and engage Use free market data Use vs or Which is better Make helpful comments on the social networks Keep your company brand and personal name fresh