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Mobile augmented reality for marketing

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Mobile augmented reality for marketing

  1. 1. Mobile Augmented Reality for Marketing Swamy Irrinki Founder RightSlope, Inc
  2. 2. Agenda  Introduction  Augmented Reality Overview  Why Augmented Reality for Marketing?  Mobile Augmented Reality for Marketing  Market Size  Case Studies/Use Cases  Contact2 30-Mar-13
  3. 3. Introduction  Have you ever encountered a printed advertisement that really made the product on the page “come to life?”  It’s hard to do, but it’s the goal of every agency and brand in the world.  What if there were a technology that literally made the ad “leap off the page,” and at the same time was able to add more than just entertainment value3 to an otherwise static experience? 30-Mar-13
  4. 4. Augmented Reality Overview  Concept of superimposing digital content (online information and graphics) on top of a view of the real world as seen through a camera.  Simply use a smartphone or tablet’s camera and a mobile app to scan a brand’s AR image – whether it’s a magazine cover/page, a bus stop billboard, a newspaper, or any other point of entry – to gain access to interactive 2D or 3D visual overlays and even video demos of new products.4 30-Mar-13
  5. 5. Why AR is Good for Marketing? Empowers brands to connect with mobile consumers looking for more entertainment, information and immersion when and where they want it. Experiences are designed to merge consumer expectations with brands’ digital strategy in the real world – whether at the point of advertising, sale, or use across products, services, retail, original or brand. 30-Mar-13
  6. 6. Mobile AR for Marketing  Advertisers can use augmented reality to...  Provide “wow” experiences for users to discover and share your brand with friends  Integrate multi-channel marketing campaigns via mobile  Enhances the reach of print media and packaging via mobile devices  Convert viewers to customers integrating m-commerce pages or stores to the overall experience  Extend existing media reach  Imagine the possibility for a consumer to browse and engage with your entire product catalog, download your apps, or share sections of the catalog with friends, or even purchase your products all from a6 simple ad available in print media. 30-Mar-13
  7. 7. AR for Marketing Segment By Content to Display  Interactive 3D Graphics  Video Streaming  Interactive Image galleries  Vibrant Brand Content  Social Sharing  Location Based Content  Games  E-Commerce7 30-Mar-13
  8. 8. AR for Marketing SegmentsBy Campaign Types  Direct mail AR campaigns  Live event AR campaigns  Brand promotion campaigns  Product promotion campaigns  Enterprise AR Development  New product prototypes with 3D views  Complex product training with 3D views
  9. 9. What can you Augment? Any object or image that has a unique visual profile  Catalogs Storefronts  Circulars Retail displays  Posters Business cards  Signage Table toppers  T-Shirt Toys  Billboards Books  Product Packaging Exhibits  Collectables Landmarks9 30-Mar-13
  10. 10. Mobile Augmented Reality Market 5B Market by 201710 30-Mar-13
  11. 11. Enterprise B2C AR Case StudyLowes 3D Virtual Experience Shopping - Retailer  Challenge  For decades, the flyer has served as an advertising mainstay. So how does a retailer reinvent the flyer experience for a mobile generation, creating a better way for consumers to engage in their journey from research to purchase?.  Solution  Lowes Canada used mobile to deliver a unique virtual product experience within a traditional flyer using an app powered by the Vuforia™ platform.  Results  In-store demos of the app and social media generated precisely the response Lowes Canada was after: plenty of buzz and positive word- of-mouth on blogs and other social and traditional media.  https://www.vuforia.com/showcase/lowes-virtual-experience Source: Qualcomm vuforia11 30-Mar-13
  12. 12. AR App Use CaseLocation and Lifestyle Based – Fast Food Chain TrackMyMaccas - McDonaldsAustralia· Discover how you can turn your iPhone into an ingredient tracker and get the lowdown on some of your Maccas favorites. Download from the App store now: http://bit.ly/TZKJN  http://www.youtube.com/watch?feature=player_embedded&v =zBnqg_KTSIc#
  13. 13. AR App Use CaseEnterprise – Auto Trade show  Mahindra XUV500 Augmented Reality at Auto Expo-2012  A chance for everyone to interact with the Cheetah  The inspiration behind the Mahindra XUV500  http://www.youtube.com/watch?v=iA- 2ElU9Qs8&NR=1&feature=fvwp13 30-Mar-13
  14. 14. AR App Use CaseB2B Examples- Brand Promotion  Cisco Augmented Reality Lets You Wake Up An Ad  http://www.youtube.com/watch?v=aUMTefy6oXI14 30-Mar-13
  15. 15. AR App Use CaseCatalog and Brochure Cover Pages  Augmented Reality of Telepresence Product Catalog by RightSlope  http://www.youtube.com/watch?v=StqsPW-rTBw  Once user downloads the App and focuses on the front cover of Telepresence product catalog with a phone or tablet’s camera, the 3D rendering of conference room, equipment and people participating in a meeting is seen.  AR of Networked Emergency Response System for a Hospital Bldg brochure by RightSlope  http://www.youtube.com/watch?v=N7N4SKwRYrk  Once user downloads the App and focuses on the front cover page of Networked Emergency Response System for Hospital building brochure with a phone or tablet’s camera, the 3D rendering of hospital building with routers, switches and Ethernet network emergency response system is shown. The App provides lot more info about the product and user can15 interact with the product for engagement. 04-Apr-13
  16. 16. Contact Swamy Irrinki Founder RightSlope, Inc. Phone: (408) 386-3417 Email: swamy.irrinki@rightslope.com16 30-Mar-13