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Nike_PPT

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Nike_PPT

  1. 1. NIKE VIRAL MARKETING BY, SWAPNIL PACHUMBRIKAR
  2. 2. Content  Introduction  Viral Marketing Concept  Product Portfolio  Current Marketing Strategies  Marketing Campaigns  Target Groups and Online Attraction  Recommendations
  3. 3. Introduction  US based company  Manufacturers shoes, apparels and sports equipment  Operates in more than 180 countries.  Almost in all Sports  Very Innovative & New Designs
  4. 4. Viral Marketing Concept
  5. 5. Product Portfolio
  6. 6. NIKE AND VIRAL MARKETING  Viral Videos and Images  Social Media  Various Campaigns  Emotional Marketing  Top Athletes
  7. 7. Online Marketing  Popular in the social media world  High number of followers on Instagram  Separate accounts for separate sports on Twitter  Promote the products by following ways:  Famous Spokespersons  Inspirational stories  Emotional connections
  8. 8. Campaigns  One of the Top tagline  Overtook popularity of Reebok  Encourage fitness enthusiastically  Not just fitness gear, also fashion statement  Promoted by Ronaldinho, Michael Jordan and Rafel Nadal
  9. 9. Campaigns  Gained exposure in World Cup 2014.  Most successful campaign  15-20% increase in soccer revenue  53% players used Nike
  10. 10. Target Groups & Online Attraction
  11. 11. Recommendations  Strategy recommendation:  Marketing of products other than shoes(like Dance Shoes)  Collaboration with Android  Marketing Channel Recommendation:  Facebook  Traditional Marketing

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