The Jam Methodology: Tools and strategies to solve problems, bring in innovation, and design new services.

1. Tha
Jam
Methodology
Tools
and
strategies
to
design
innova/ve
services
Gunes
Kocabag,
Senior
associate
at
Claro
Partners

2. Jiri
Belgium
ABOUT
CLARO
PARTNERS
Aldo
Netherlands
Rich
USA
Megan
UK
Mandy
Lebanon
Elisabeth
Netherlands
Gunes
Turkey
Abby
USA
Claro
helps
corpora/ons
and
startups
to
navigate
disrup@ve
shiBs
in
society
and
business,
delivering
service
design
and
business
innova@on

4. GLOBAL
SERVICE
JAM

5. SERVICE
DESIGN

6. An
interdisciplinary
approach
Product
design
Service
design
Industrial
design
Interac/on
design
Social
design
Opera/ons
management
Strategic
management
Ethnographic
research
SERVICE
DESIGN

7. A
service
jam
is
an
event
where
groups
of
bright,
crea/ve
people
come
together
to
solve
a
problem
in
a
very
limited
/me.

10. 5.
Summarise
&
present
The
jam
journey
1.
Choose
your
target
2.
Iden/fy
the
problem
3.
Find
ini/al
solu/on
4.
Develop
&
refine
solu/on

11. CHOOSE YOUR TARGET | PERSONAS

12. FEST%UP(SERVICE(JAM(BCN(
Personas(Canvas(
CHOOSE YOUR TARGET | PERSONAS
FOOD(
HOME(
WORK(
SOCIAL(
ASPECTS(OF(LIFE(

13. IDENTIFY THE
PROBLEM | RAPID OBSERVATION

14. IDENTIFY THE
PROBLEM | MIND
MAPPING

15. FIND INITIAL SOLUTION | BRAINSTORM

16. REFINE
SOLUTION
|
SERVICE
JOURNEY
DISCOVER& JOIN& USE& SHARE&
CLARO PARTNERS
B Design the user experience
USER&1:&
USER&2:&
USER&3:&
NAME:!
What will the user experience look like at each stage of the experience?!
Then, think about the barriers and try to design potential solutions for them into the service!
Use the cards and consider the questions throughout the experience!

17. REFINE
SOLUTION
|
DESIGN
YOUR
BUSINESS
MODEL

18. Deliverable overview
What?
The title of your
project.
Why?
Explain the need. Why is
this relevant to users?
Be visual - present with a
picture, collage, slides
or video.
Think real
What would you need to
make it real. Who are the
people involved and
affected by your service?
How do you make money?
Do you need partners?
Elevator Pitch
Your idea in 140
characters.
The Service
Show us what your
service looks like.
Make storyboards, user
profiles and prototypes.
You can use paper
prototypes, digital
mock-ups, or even CAD
designs. Make your
service as clear and
attractive as possible.
Who are you?
Tell us about the team
behind your project.
Anything else?
What else can you tell us?
For SundayP yRoEuS sEhNouTld
| h
PavReO: JECT
SUMMARY

19. PRESENT
|
PAPER
PROTOTYPE

20. PRESENT|
STORYBOARD

21. PRESENT
|
ROLE
PLAYING

22. 5.
Summarise
&
present
The
jam
journey
1.
Choose
your
target
2.
Iden/fy
the
problem
3.
Find
ini/al
solu/on
4.
Develop
&
refine
solu/on

23. Rules
of
thumb
Start
from
somewhere
Listen
&
build
on
Capture:
post-­‐its
are
your
best
friend
Don’t
get
stuck
with
details
Note
down
constrains
but
don’t
let
them
constrain
you
Iterate

24. Global Service Jam 2015!
27 February to 1 March 2015 !

26. Thanks!
@claropartners
@cocabags
#servicejam
Gunes
Kocabag|
Senior
associate
gunes@claropartners.com