Join us for the upcoming CoolHunting Academy presented Thursday, Oct 7, 2010 - immediately prior to the COINs2010 second international conference October 7-9, 2010 in Savannah, Georgia. This second conference on Collaborative Innovation Networks (COINs) brings together a multi-disciplinary international group of practitioners, researchers and students to study the emerging Science of Collaboration. Sponsored by Savannah College of Art and Design, MIT Center for Collective Intelligence, Wayne State University College of Engineering- Department of Industrial and Manufacturing Engineering, and I-Open. Hosted by SCAD. For more information about the COINs2010 Conference and to register, please visit http://www.coins2010.com The COINs2010 Conference is presented by the COINs Collaborative, an initiative of the Savannah College of Art & Design (SCAD), Wayne State University College of Engineering, and the Massachusetts Institute of Technology (MIT) Center for Collective Intelligence. The Collaborative builds open knowledge networks to advance the emerging Science of Collaboration for research and industry competitive advantage.

1. Half-day coolhunting training course
Thursday, Oct. 7
11 a.m.–4 p.m.
What is it that distinguishes Apple, LEGO and Procter & Gamble from their
competitors? Why are they launching one killer product after the other? They are
taking a huge page from the playbook of creativity. They organize their business
as a swarm business: applying the principles of swarm creativity by listening to
and becoming a member of their group of loyal users, immersing themselves into
their swarm. This swarm tells them what’s going to be cool, and how to make it
even cooler.
Knowing where in the swarm the collaborative innovators are allows them to
determine what’s going to be cool, too—before everyone else. The art of
coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot
new trend. It also involves finding the people responsible for the idea—the
trendsetters who will cause others to jump on board.
Practical applications of swarm creativity and Collaborative Innovation Networks:
• Discovering cool trends for your field by tapping into the collective
intelligence of your audience and potential customers (coolhunting).
• Finding the trendsetters who convert an innovation into a trend.
• Running with the new trends you find and tapping their business value
through coolfarming.
The coolhunting and coolfarming framework developed at the MIT Center for
Collective Intelligence and field tested at dozens of Fortune 1000 companies,
offers a novel way to find the latest trends by discovering the online
communication patterns of the trendsetters.
In this training course you will discover how to become an effective coolhunter,
using the dynamic semantic social network analysis tool, Condor. Coolhunting
will permit you to search and pinpoint the ideas and products that will be the next
big thing—before they take off. After an overview of coolhunting and some
success stories in finding and predicting new trends, you will learn how to
conduct a successful coolhunting process by mining the Web, blogs and online
forums. Through coolfarming you will be able to transform coolhunting results
into information applicable to your business. Analyzing your personal
communication network will help you to better understand and optimize your
personal communication contacts.
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2. Workshop attendance is free for conference attendees; registration is $120 for
workshop participation only. A three-month trial version of Condor is included.
For more information, e-mail coinsconference@gmail.com. Conference fee is
$180 for academic and professional attendees, and $50 for students.
Instructor: Peter A. Gloor, chief creative officer and founder,
Galaxyadvisors
Peter Gloor has been working on visualizing knowledge and analyzing social
networks for the past 15 years, leading to the development of Cybermap, a
navigation tool for the Web, and to TeCFlow, a tool combining Web navigation
with social network analysis. He founded Galaxyadvisor's predecessor, TeKFlo
Inc. in 2004, and is a research scientist at the Center for Collective Intelligence at
MIT's Sloan School of Management, where he leads a project exploring
Collaborative Innovation Networks. He was Mercator Visiting Professor at the
University of Cologne, and is a lecturer at Helsinki University of Technology. Until
the end of 2002, Gloor was a partner with Deloitte Consulting, leading its e-
business practice for Europe. Before that, he was a partner with
PricewaterhouseCoopers and the section leader for software engineering at
UBS.
Workshops are led by Gloor and the GalaxyAdvisor.com team:
Kai Fischbach, chief scientist
Hauke Fuehres, chief technology officer
Ken Riopelle, chief coolfarming officer
The Coohunting Academy is presented prior to the COINs 2010 conference, Oct.
7–9, by I-Open and the COINs Collaborative, an initiative of the Savannah
College of Art and Design, Wayne State University College of Engineering
Department of Industrial and Manufacturing Engineering, and the Massachusetts
Institute of Technology Center for Collective Intelligence. The collaborative builds
open knowledge networks to advance the emerging science of collaboration for
research and industry competitive advantage. Hosted by SCAD. For more
information about the COINs 2010 conference, visit www.coins2010.com.
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