35
Inspiring &
Actionable
MARKETING
QUOTES

“
People shop and learn in a
whole new way compared to
just a few years ago, so
marketers need to adapt
or risk extinction.
Brian Halligan
CEO, HubSpot
Copyright 2014 SwayHub LLC

“
Half the money I
spend on advertising
is wasted.
The trouble is I don't
know which half.
John Wanamaker
Marketing Pioneer
Copyright 2014 SwayHub LLC

“
Marketing isn't magic.
There is a science to it.
Dan Zarrella
Social Media Scientist, Hubspot
Copyright 2014 SwayHub LLC

DATA AND TESTING
Copyright 2014 SwayHub LLC

“
In God we trust.
All others bring data.
W. Edwards Deming
Statistician
Copyright 2014 SwayHub LLC

“
That which is measured improves.
Karl Pearson
Statistician
Copyright 2014 SwayHub LLC

“
We listen to our gut, then test what it says.
We gather marketing research, then test it.
We create best practices, then test them.
We listen to opinions, then test them.
We hear the advice of experts, then test it.
Chris Goward
CEO, WiderFunnel
Copyright 2014 SwayHub LLC

“
I don't care much for best practice.
I care about conversions.
That's why I test.
Michael Aagaard
Founder, ContentVerve.com
Copyright 2014 SwayHub LLC

“
Start testing and stop arguing.
Jon Correll
CEO, ConversionVoodoo
Copyright 2014 SwayHub LLC

“
Learn to love the data
and, for heaven's sake,
write well.
Ian Lurie
CEO, Portent
Copyright 2014 SwayHub LLC

“
What you prefer or
what your designer
prefers doesn't
matter if it's not
getting you
conversions.
Naomi Niles
Partner, ShiftFWD
Copyright 2014 SwayHub LLC

MARKETING TIPS
Copyright 2014 SwayHub LLC

“
Tell people what
specific action to take.
Jay Abraham
Founder, The Abraham Group
Copyright 2014 SwayHub LLC

“
You will get all you want
in life if you help enough
other people get what
they want.
Zig Ziglar
Motivational Speaker
Copyright 2014 SwayHub LLC

“
Don't be afraid to get creative and
experiment with your marketing.
Mike Volpe
CMO, Hubspot
Copyright 2014 SwayHub LLC

BEING A GREAT
COPYWRITER
Copyright 2014 SwayHub LLC

“
Content doesn't win.
Optimized content wins.
Li Evans
Online Marketing Expert
Copyright 2014 SwayHub LLC

“
Clarity trumps
persuasion.
Flint McGlaughlin
Director, MECLABS
Copyright 2014 SwayHub LLC

“
Your copy should
always be about
relationship building:
solving problems,
making life easier,
easing pain.
Roberta Rosenberg
CEO, MGP Direct
Copyright 2014 SwayHub LLC

“
Users don't care about you,
they care about themselves and
solutions to their problems.
Write copy accordingly.
Peep Laja
Marketing Architect, Markitekt
Copyright 2014 SwayHub LLC

“
Remove 50% of the copy
on your page,
then remove half of
what's left.
Steve Krug
Usability Consultant, Advanced Common Sense
Copyright 2014 SwayHub LLC

BEING WILLING TO
FAIL
Copyright 2014 SwayHub LLC

“
For B2B marketers, our
biggest obstacles are usually
complexity and fear of failure.
We need to be willing to fail.
Tim Washer
Corporate Comedian, Cisco
Copyright 2014 SwayHub LLC

“
Do not be embarrassed by
your failures, learn from them
and start again.
Richard Branson
Founder, Virgin Group
Copyright 2014 SwayHub LLC

“
I have not failed
10,000 times.
I have successfully
found 10,000 ways
that will not work.
Thomas Edison
Inventor
Copyright 2014 SwayHub LLC

LEARNING FROM
TESTING
Copyright 2014 SwayHub LLC

“
The next time you hear a
[…] myth, question it.
Ask for the proof, and ask
out loud.
Dan Zarrella
Social Media Scientist, Hubspot
Copyright 2014 SwayHub LLC

“
On average, people
should be more skeptical
when they see numbers.
They should be more
willing to play around
with the data themselves.
Nate Silver
Founder, FiveThirtyEight.com
Copyright 2014 SwayHub LLC

“
A/B Testing is about
letting the customer
do the talking,
without actually
talking.
Siddharth Deswal
Marketer, Visual Website Optimizer
Copyright 2014 SwayHub LLC

“
Your most unhappy
customers are your
greatest source of
learning.
Bill Gates
Founder, Microsoft
Copyright 2014 SwayHub LLC

“
Successful people ask better questions,
and as a result, they get better answers.
Anthony Robbins
Motivational Speaker
Copyright 2014 SwayHub LLC

CONVERSION ADVICE
Copyright 2014 SwayHub LLC

“
It’s much easier to double
your business by doubling
your conversion rate than by
doubling your traffic.
Jeffrey Eisenberg
Bestselling Author
Copyright 2014 SwayHub LLC

“
Don't optimize for conversions,
optimize for revenue.
Neil Patel
Co-Founder, KISSmetrics
Copyright 2014 SwayHub LLC

“
When you want to change things,
you won't please everyone.
Sheryl Sandberg
COO, Facebook
Copyright 2014 SwayHub LLC

“
If you double the number of
experiments you do per year,
you're going to double your
inventiveness.
Jeff Bezos
CEO, Amazon
Copyright 2014 SwayHub LLC

“
Running an A/B test
without thinking of
statistical confidence is
worse than not
running a test at all.
Peep Laja
Marketing Architect, Markitekt
Copyright 2014 SwayHub LLC

“
Measurement is like laundry.
It piles up the longer you wait to do it.
Amber Naslund
Co-Founder, SideraWorks
Copyright 2014 SwayHub LLC

“
The best investment you can
make in CRO is people…
Rand Fishkin
Wizard of Moz, Moz
Copyright 2014 SwayHub LLC

“
If we could just get more people running very
basic A/B tests, the impact would be huge
to their bottom line, to their career, to their
status in the company.
Anne Holland
Founder, Anne Holland Ventures
Copyright 2014 SwayHub LLC

“
Where there is friction there is
opportunity.
Either you solve it for your
customers today or a competitor
will do it tomorrow.
Bryan Eisenberg
Bestselling Author
Copyright 2014 SwayHub LLC

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Copyright 2014 SwayHub LLC