Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

1. Google Website Optimizer 101 February 2010 Adam Wareadam@swellpath.com @wheresitworking

2. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 1 About Adam (@wheresitworking) Principal at SwellPath Interactive, a boutique digital marketing agency in Portland, Oregon Analytics pro with enterprise level experience with Google Analytics, Omniture, and Webtrends Site usability and conversion optimization master

3. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 2 What is Optimization? Testing and refining content and design elements on your website through a calculated process

4. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 3 Why Optimize? Optimization enables you to enhance visitor experience and increase conversions

5. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 4 Basic Process Flow

6. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 5 Google Website Optimizer Basics Launched in October 2006 Tied into the Google Analytics accounts you have admin access to Requires tagging on any pages being tested, and conversion pages Relatively easy to deploy and administer

7. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 6 First Step: Determine and Define the Test Identify what page you want to test Make sure there is a clearly defined conversion event Is this an A/B or multivariate test?

10. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive 11 Next Step: Implementing Code Multiple code implementations on test and conversion pages Look into plugin or built-in functionality (e.g. Wordpress, Magento)

12. Disable losing variationsGoogle Website Optimizer 101 | Copyright © 2010 SwellPath Interactive

15. Support forums:http://www.google.com/support/forum/p/websiteoptimizer/