According to the Media Rating Council and Internet Advertising Bureau standards, a viewable impression occurs when 50% of an ad’s pixels are on screen for one second. The lack of viewability means that media buyers are not optimising the performance of their campaigns and essentially paying for impressions that are never viewed by a human. But it does not have to be that way. Switch has developed a Viewability functionality that will drastically transform your campaign performance to positively impact your overall ROI.

1. Massively improve the
performance of your campaigns
with viewability from Switch
728 x 90
300 x 250
According to the Media Rating
Council and Internet Advertising
Bureau standards, a viewable
impression occurs when 50% of
an ad’s pixels are on screen for
one second.
The lack of viewability means that
media buyers are not optimising
the performance of their
campaigns and essentially paying
for impressions that are never
viewed by a human.
But it does not have to be
that way.
This solution allows you to only buy media
that meets your viewability criteria.
Gain a competitive edge byonlypurchasing
inventorythat isviewed.
With over half of all impressions
typically remaining unviewed, this
solution now empowers you to get the
most out of your campaigns simply
by ensuring that you do not pay for
unviewed impression.
Switch promotes this functionality
across our portfolio and allows real
time targeting against in view ad units
on page load.
You will have the ability to buy against
this feature and target advertising
specifically to in view ad units.
Switch has developed a Viewability
functionality that will drastically transform
your campaign performance to positively
impact your overall ROI.

2. www.switchconcepts.com
About Switch Concepts
Switch ensures that both media buyers and sellers
continually outperform the market and respond faster
to market volatility by providing them with media trading
industry advisory services and leveraging innovative
technology to gain investment intelligence. If you would like
to learn more, there is no better time than now to contact one
of our experts.
Why choose us
Our people
Switch’s employees are customer-centric and
enthusiastic about advertising technology and
innovation.
Industry expertise
Our team is composed of numerous industry experts
recognised as key contributors and innovators in ad
tech. Switch is a member of the Board for the IAB.
Service quality
Our Operations teams are there to help guide you every
step of the way. They are passionate about customers
and driven to make you succeed. For your benefit, traffic
quality and brand safety are always on their mind!
Technology innovation
Switch is backed by a team of experienced
developers and industry experts dedicated to one
thing: creating technology that will make you win,
every time.
Learn more
Please visit www.switchconcepts.com for more information or email
switch@switchconcepts.com to learn more about our technology and
how we help publishers drive more revenue each day.
Get in touch!
How it works
For “in view only loading” ad units, Switch’s
Viewability technology checks constantly for
when the banner sizes linked become in view.
When one or more of the linked banner sizes
come into view, the request is made to the
Adserver and subsequent bid requests are made
for all linked sizes.
Please do not hesitate to contact us for more
information.
More resources
Quick Facts
Features & Functionalities
• A flag in the initial request to notify Switch if
the ad unit was in view on load.
• Ads that appear only when in view.
Benefits
✓✓ Enhance your brand awareness by considerably
boosting your campaign performance.
✓✓ Only buy premium inventory to optimise your
conversion rates and overall ROI.
✓✓ Enjoy far higher transparency over the ads
you buy.
✓✓ Gain more control over your digital spend.