4. This is a New Media Revolution
Social Media
Has word of mouth currency
90% trust recommendations
from peers
Actively influences purchases
Has overtaken pornography
as the #1 activity on the web
Penetration at 90% in Australia
Is Viral
Source: Social Media News May 2011
5. What’s the big deal Social Media
Its about giving people a reason to talk about your stuff
Make it easy for that conversation to take place
Help people tell their connections
You still need to pick the right media
11. “Social Media Marketing: Enables Others to Advocate for
Your Business Through Compelling Content”
Image credit: Ian Sane
12. How do you Leverage Social Media
Create shareable content
Run a blog off your website
Leverage content from your blog to social media platforms
Use the Social Media platforms to:
Build relationships
Be an authority
Build referrals for your business
Remember to Give before you get
Don’t be overly commercial
14. Websites Are Changing
There are 255m websites
There are 152m blogs
Moving from static pages to dynamic pages
Write insightful content
Encourage interactivity
15. What to Write About
Industry news
Your take on the implications
Helpful insightful advice
Case studies
F. A. Q.s
How to’s
16. Facebook
Traffic to Facebook now exceeds that of Google
More than 750m Users Worldwide
10m Facebook Users in Australia (1 in 2 people)
Average user has 130 friends
3m Fanpages
Served over 1 trillion display ads in 2010 setting a record
Facebook Pages now included in Real Time Search
17. How Facebook can help business
Helps spread message virally
Status updates appear on the pages of people who like
your pages
Pages and Ads and Places
Coming soon:
Video calling - http://www.facebook.com/videocalling
Deals
http://www.facebook.com/deals/business/
http://www.facebook.com/deals/checkin/business
18. Facebook Pages
Profile Page versus Fan Page
Can only have 1 profile
Can have multiple fan pages
Fanpages
Need 25 likes for a vanity URL
Can link your blog to your fan page and stream content
19. Facebook Pages
Page Posts
Keep it short and simple
2-3 times per day
Space out by several hours
Engagement rates on Thursday & Friday are higher
Allow fans to post links, @ tags
20. Facebook Ads
Takes practice
Offers unparalleled demographic targeting
3 components
Images
Headlines
Copy
Images matter
Accounts for 70% of the success of your ad
More effective when you send traffic to fan page
21. YouTube
YouTube is now the #2 search engine
26 Billion online videos viewed per month in US
2 Billion video views per day globally
Online video is more than 60% of all internet traffic
Videos are 53 times more likely to receive an organic 1st
page ranking than traditional web pages
22. How Video Can Help Your Business
Can be spread virally and embedded on
other websites
Helps give backlinks to your website
Helps improve your ranking in search engines
23. How To use Video In Your Business
Product demonstrations
Profile your workers
Customer testimonials
Success stories
Record Special Events
Create posts for your blog
Provide case studies
Answer FAQs
24. Video Biggest Mistakes
Putting your video on someone else’s channel
Not optimizing for search
Not engaging
Too long
Not having a call to action
25. LinkedIn
Over 100m professionals
+1m professionals added – every week
1.8m LinkedIn users in Oz
World’s largest audience of affluent professionals
Not just for recruitment
Great for B2B marketing
26. LinkedIn
Make your profile come alive
Use the apps
Twitter, Slideshare, YouTube, Blog
Updates in your profile remind your connections about
you
Use the LinkedIn Address book to build relationships
Online: Import your connections from email
Offline: transfer business card via Card Munch
27. LinkedIn Key Tools
Premium Search
Ads
Company Pages
Link to Twitter, Blog, YouTube
Recommendations
Groups
Answers
B2B
Network with peers for repeat referral business
28. Twitter
Around 200m users
25b tweets in 2010
1.8m Twitter Users in Australia
Great for B2B & B2C
29. What is Twitter
Micro-blogging platform
Can only use 140 characters
Can set up multiple profiles
Can do a search for specific words
30. Twitter Language
@Twitter Handle/ Twitter Name
Retweet: RT allows you to share the best links, tweets and
gems you find e.g. RT@mashable #
#Hashtag: a way of organizing topics in a search
Helps you identify trending topics
If you start one, tell people what it is for
Don’t overuse them
31. How Twitter Can Help Your Business
Quickly share information
Gather intelligence and feedback
Build relationships
Tips
Friend people in your industry or related industries
Listen to conversations and respond
Provide helpful advice
32. How Businesses Are Using Twitter
Build branding and awareness Conduct market research
Direct to consumer marketing Job / member recruitment
Provide direct customer service e.g. Dell Thought leadership
Build loyalty and retention Change attitudes
Promote Competitive advantage
Lead generation and sales Manage crises
Provide instant updates and alerts
Create spokespeople
Get instant feedback
Entertain
Event Marketing (B2B)
Search visibility
Localized Information
33. Tweets that work
Attract an audience
Advocate something/someone
Newsworthy tidbits
Advice
Praise others
Get reactions
Pose questions
Critique review
Messages involving multiple tweets
Broader discussion / use of hashtags
Get shared
Quotes
Retweets with more context
Links to content via shortened URLs
34. Social Media Is A Paradigm Shift
You need to be where your customers are every day:
Online and on their phone
Just having a web page isn’t
enough anymore
You need multiple touchpoints
You want to be a respected
and trusted authority and a
yellow page ad isn’t going to
get it done for you
35. Social Media is changing the rules
It takes years to build a good
relationship
But seconds to lose them to a
competitor…..
Social media is changing the
rules of search
36. Does New Media Work Locally?
More than 30% of all internet searches are local and
include the location in the search
Even non-local search includes local data
Social Media enhances your:
Search listings
Reach
Profile and credibility
37. How We Can Help?
Blog set up & Social Media Integration
Custom branding of all social media channels
Monitoring social media conversations
Make recommendations where you can participate
Manage Ad campaigns & testing effectiveness
38. Whats the ROI?
What’s the ROI of a mobile phone
Larger companies are using social media in lieu of
employing more sales staff
The ROI is that your business just might be around in 10
years time
39. A Quote
“Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik – Analytic Evangelist, Google
40. Make the MOST of
OPPORTUNITIES
Because this is
Your New
Business Card