3. GRoWTH
HACKiNGis a marketing technique developed by technology startups which uses creativity,
analytical thinking, and social metrics to sell products and gain exposure.
syafrizaladi source : wikipedia
5. a a R R RACQUISITION ACTIVATION RETENTION REFERAL REVENUE
syafrizaladi inspiration : pusher.com
6. syafrizaladi
1. Acquisition: users come to site from various channels
2. Activation: users enjoy 1st visit: "happy” experience
3. Retention: users come back, visit site multiple times
4. Referral: users like product enough to refer others
5. Revenue: users conduct some monetization behavior
11. SEM
SEO
PR
www.website.com
Targeted Page
Product Features
DO lots of Landing page & AB testing
Make a lots of Dumb Guessess & interate FAST
Activation Criteria:
• 10-30+ seconds
• 2-3+ page views
• 3-5+ clicks
• 1 key feature usage
syafrizaladi
Aquisition
12. Key Metrics to Track
Pages per visit
Time on site
Conversions
Activation
What do users do on their first visit?
21. Revenue Tips
• Don’t Rely on AdSense (only)
• Start Free => 2% “Freemium”
• Subscription / Recurring transactions
• Qualify your customers -> Lead generation
(arbitrage)
• Sell something! (physical or virtual)
Revenue
How do you make money?
22. Additional References:
• Influence: The Psychology of Persuasion Robert Cialdini (book)
• The Mating Mind Geoffrey Miller (book)
• Putting the Fun in Functional Amy Jo Kim (etech 2006 preso)
• Futuristic Play Andrew Chen (blog)
• Don’t Make Me Think Steve Krug (book)
• Designing for the Social Web Joshua Porter (book, website)
• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• Understanding Comics Scott McCloud (book)
Links and Resources