Publicité

Contenu connexe

Publicité

bmc1.pptx

  1. CAMBRIDGE ANALYTICA DATA SCANDAL
  2. Introduction In March 2018, news broke of a major data scandal involving Cambridge Analytica, a British data analytics firm that had been involved in the 2016 US presidential election campaign. It was revealed that the firm had harvested the personal data of millions of Facebook users without their consent and used it to create targeted political ads. The scandal sparked a global outcry, with governments and regulatory bodies calling for greater regulation of data analytics firms and social media platforms. This paper examines the events leading up to the scandal, its legal and ethical implications, and its aftermath.
  3. Cambridge Analytica's Role:  Cambridge Analytica was a political consulting firm founded in 2013 by Alexander Nix  The company worked on various political campaigns around the world, including the 2016 US Presidential election  Cambridge Analytica was heavily involved in creating targeted political ads to sway voters during the election
  4. DATA BREACH  Cambridge Analytica obtained data from millions of Facebook users without their consent through an app called "thisisyourdigitallife"  The app was developed by Cambridge University researcher Aleksandr Kogan to collect data from Facebook users, including their likes, interests, and personal information  The app not only collected data from those who had agreed to participate but also collected data from the participants' friends without their consent  This allowed Cambridge Analytica to obtain data from over 87 million Facebook users, which was then used to create targeted political ads during the 2016 US Presidential election
  5. Impact on Data Privacy  The Cambridge Analytica scandal raised serious concerns about data privacy and the use of personal data for political purposes  It highlighted the extent to which companies like Facebook collect and use personal data without the knowledge or consent of users  The scandal led to calls for greater transparency and regulation of data collection and usage, as well as greater accountability from companies like Facebook
  6. Impact On Political Advertising  The scandal also revealed the role of data in political campaigns and the use of targeted ads to sway voters  This has led to calls for greater transparency and regulation of political advertising, particularly on social media platforms like Facebook  The scandal has also led to a growing movement to hold political campaigns accountable for the way they use personal data to influence voters
  7.  Cambridge Analytica was also widely accused of interfering with the Brexit referendum, although the official investigation recognised that the company was not involved "beyond some initial enquiries" and that "no significant breaches" took place.The 2016 United Kingdom European Union membership referendum, commonly referred to as the EU referendum or the Brexit referendum, took place on 23 June 2016 in the United Kingdom (UK) and Gibraltar to ask the electorate whether the country should remain a member of, or leave, the European Union (EU). It was organised and facilitated through the European Union Referendum Act 2015 and the Political Parties, Elections and Referendums Act 2000. The referendum resulted in 51.9% of the votes cast being in favour of leaving the EU. Although the referendum was legally non-binding, the government of the time promised to implement the result.
  8. Consequences  The Cambridge Analytica scandal had several consequences, including:  1. Regulatory scrutiny: The scandal prompted regulatory scrutiny of Facebook's data policies and data privacy practices. In 2019, Facebook was fined $5 billion by the US Federal Trade Commission for its role in the scandal.  2. Public trust: The scandal eroded public trust in Facebook and raised concerns about the company's ability to protect users' data. Many users deleted their Facebook accounts in the wake of the scandal, and the company's stock price dropped significantly.  3. Political implications: The scandal also had political implications, particularly in the US. It raised questions about the role of data in political campaigns and fueled concerns about foreign interference in US elections.
  9. Conclusion  The Cambridge Analytica data scandal was a significant event in the history of data privacy and political campaigning. It highlighted the need for stronger data privacy regulations and better protection of users' personal data. The scandal also underscored the power of data in political campaigns and the need for greater transparency and accountability in the use of such data.
  10. CAUSES  The Cambridge Analytica scandal was caused by several factors, including:  1. Facebook's data policies: Facebook's data policies at the time allowed third-party developers to access users' data if they obtained users' consent. However, it was later revealed that Cambridge Analytica had obtained the data of millions of Facebook users without their knowledge or consent.  2. Cambridge Analytica's data harvesting techniques: Cambridge Analytica allegedly used a personality quiz app called "This Is Your Digital Life" to harvest data from Facebook users and their friends. The app collected data on users' demographics, interests, and activity on the platform, as well as their friends' data.  3. Political campaigns' hunger for data: The Cambridge Analytica scandal also highlighted the growing importance of data in political campaigns. Political campaigns are increasingly relying on data analysis to identify and target voters, and firms like Cambridge Analytica were able to capitalize on this trend.
Publicité