A hands-on session on eCommerce and Product Catalogue Management in Indian Institute of Entrepreneurship, Laalmati, Guwahati, Assam. This session was a part of the residential program on eCommerce and Online Marketing for Entrepreneurs organised by IIE, Guwahati.

1. Developing Product Catalogue
PRESENTED BY:
Syed Mohsin Raja
MBA, PGJMC, MMC, ACDSM (LSB)
Digital Marketing Mentor
Organised By:
INDIAN INSTITUTE OF ENTREPRENEURSHIP,
Laalmati, Guwahati, Assam
eCommerce and Online Marketing Session at IIE Campus
7th November, 2020

2. DO YOU USE...

3. WHAT IS A CATALOGUE
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4. WHAT IS A CATALOGUE
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In Simple Words Catalogue Means to
manage your Products list (image and
content) in a format, it includes organizing,
standardize, product data online availability
etc.

5. ECOMMERCE CYCLE

6. WHY AMAZON & FLIPKART

7. CONTENTS OF A CATALOGUE
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1. Product (Title & Image),
2. Features & Categories,
3. SKUs & Descriptions,
4. Dimensions,
5. Price,
6. Weight,
7. Variants,
8. Availability,
9. Shipping details,
10. Return Policy
11. Terms & Condition,
12. Guarantee & Warranty,
13. Safety Measure,
14. Usage Guidance.

8. IMPORTANT CONTENTS
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9. TITLE GUIDELINE
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10. DESCRIPTION GUIDELINE
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11. PRODUCT FEATURE GUIDELINE
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12. WHY CATALOGUE
1. To Store & Provide Information,
2. Reduce Business Cycles,
3. Smooth Selling either through Sales Rep.s or eComm,
4. Higher Conversion Rate (Buy Box Win),
5. Branding & Trust,
6. Better User/Customer Experience,
7. Better Inventory Management and their Sales.
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13. CATALOGUE MANAGEMENT
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The adjustment, optimisation and organisation of the
product catalogue to serve a greater good for both the
seller and the customers can be termed as Catalogue
Management.

14. CATALOGUE MANAGEMENT
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1. Store & Organise,
2. Inventory Updation,
3. Cart & Retrievability,
4. Price Management,
5. Description Optimisation.

15. CATALOGUEMANAGEMENT
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16. - Search Engine Optimization
- Search Engine Marketing.
CATALOGUE SEO/SEM
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17. - Search Engine Optimization is ORGANIC,
- Search Engine Marketing is INORGANIC/PAID
SEO/SEM
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18. 3 Types of SEO are:
1. On-page,
2. Off-page, and
3. Technical SEO.
TYPES OF SEO
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19. ECOMM ANALYSIS
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20. STRATEGY
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21. •Product Based Content Report,
•Platform Report,
•Sales Report,
•Return Report,
•Stock Report,
•Growth Graphs,
•Feedback & Development
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REPORTS

22. 1. The Product URL,
2. Product Title and KW placement,
3. Description,
4. Image/s,
5. CTA,
6. Reviews,
7. Social Proofing
CATALOGUE BEST PRACTICES
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23. Newton’s Second Law
F = ma
বল = ভৰ X গতি
ECOMMERCE SUCCESS MANTRA
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24. 1. Create Trust w/ Quality Info &
Images,
2. Tag & Categorise Your Catalogue,
3. Map the Catalogue,
4. Suggest Related Products,
5. Product Database Flow &
Management,
6. Review and CRM.
TIPS TO WIN AT ECOMM
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25. DO YOU USE...

26. THANK YOU
Syed Mohsin Raja
S**d@n***.in
943*4-8*9*9
Twitter @SyedMRaza