Real-Time Loyalty and Marketing Platform

Providing an enabling technology platform for
communicating, interacting and transacting
with your customers
Providing an enabling technology platform
for communicating, interacting and
transacting with your customers
No POS required
Hardware FREE solution

Real time ……
is the best (time)
We offer new ways to
capture, process, analyse and interact
with data and your customers
in real-time through the:
POS
Mobile & Smart Devices
The web

Three primary solutions
 Loyalty and CRM
 Customer and Reward Management
 Payment Solutions
 Gift Cards; Prepay Accounts;
 Savings Clubs
 Targeted Marketing
 eCoupons and Vouchers delivered to:
POS
Mobile and Smart Devices
 Email and SMS

Who are your best
customers?
Powerful segmentation tools:
Comprehensive targeted campaign capability
for bonus rewards
1. Date and Time
2. Location or merchant
3. Card activity
4. Product type
5. Member rank
6. Value

As the level of ‘marketing noise’ for consumers rises
remorselessly on the Internet, merchants increasingly
need to offer appropriate relevant messages at the right
time. For example, product offers need to be made while
consumers are in-store (and before they reach the point of
sale), not while they are at home opening mail or, worse,
overseas in a different time zone. Mobile does not just
provide reach but, with the addition of location and
presence, also allows merchants to interact with
consumers efficiently at the right place and the right time.

Top 10 Requirements for
ideal Loyalty programme:
1. Identify your customers
2. Know who they are
3. Segment and target
4. Focus on RFM
5. Recent, Frequency and Monetary
6. Communicate
7. Surprise and delight
8. Added-value benefits
9. Available cross-Platform
10. Social Networking

Marketing communications
Targeted marketing by geo-location, segmentation,
date, time, out-let, value

Full shopping basket analysis:
The example of Data into useful information and Business Intelligence:

Business intelligence:
 Online portal dashboard for access to
critical business KPIs
 Flexible user interface allows
drill-down and customization to deliver
meaningful timely analytics
 Delivered in the cloud and will run
on any device

Fully integrated
mobile applications
 For loyalty; gift and prepay accounts;
and electronic vouchers
 ‘Card-on-a-phone’; transaction history;
electronic vouchers; geo-location of stores and more
 Enhance your loyalty programmes while delivering
targeted marketing to your consumers‘ on the move’

IKONSOFT Integrates prepaid
debit and Credit Cards
1. Customized loyalty platform with a proven and rock-steady technology.
2. Modular design allows integration to any payment processing services.
3. API access to each POS developer / owner to its transaction data
4. Access to an online management system for Business Intelligence.
5. Support for all card types – prepaid, debit, and non-payment
6. Support in multiple languages (English, Arabic and French,)
7. Support multiple currencies (EGP, U.S. dollars etc)
8. Regular Maintenance to the platform is secured and unsurpassed.
9. Total dependability –able to process of millions of transactions.
10. 50% lift in usage from Credit cardholders versus those who were not.

Reward Loyalty with Privileges:
“Reward that doesn't cost to keep giving”
 1,000 points: Silver Club Member:
 Free Bus shuttle service unlimited
 Free Wi-Fi Connections unlimited
Mall’s Restaurant Reservations
 10,000 points: Gold Club Member:
All benefits above plus
Free lounge Service
Invitation to Mall events and
special promotions
 50,000 points: VIP Club Member:
All benefits above plus
FREE VIP only Parking Bay
FREE Car Valet service
FREE VIP seat upgrades at Mall Cinema

Redeem your reward points:
“Loyalty increases Revenue”
 10,000 points: Silver Club Member:
 5% Discount for Purchases
 Free Gifts from Catalogue
 25,000 points: Gold Club Member:
 Free Gifts from Catalogue
 Special Promotions and offers
Redeem for Nights at Hotel
 50,000 points: VIP Club Member:
 All Gold Benefits
 FREE Guest basket

End-to-end solutions deployed
IKONSOFT – Thor engine with the transactor technology
deployed many solutions around the world
 The following examples demonstrate the flexibility of
the technology platform
 Each one uses the Thor system in a slightly different
way to suit the clients’ programme requirements
Some of our case-studies:

Loyalty Programme: for QSR Operator
IKONSOFT’s – Thor engine in the cloud that drives Subway ‘Sub Card’ loyalty program –
with 7+ million members in UK, Ireland and Germany

Gift card system: for shopping mall group
IKONSOFT’s – Thor drives Westfield Gift Card the largest gift card programme in New Zealand

Loyalty Card: for transit payment system
IKONSOFT’s - Thor engine in the cloud behind the Rabbit Card
transit loyalty system & retail rewards with coupon kiosks.

Club Card: for Books and Stationery
IKONSOFT’s – Thor engine in the cloud that drives the Paper Plus Group gift cards,
rewards, vouchers and BI analytics

A-Z Loyalty:
for Matahari Group
IKONSOFT’s – Thor engine that drives the
CRM, rewards, and marketing with
6 million member loyalty programme

IKONSOFT
Inspiring shopping experiences by connecting people and places

Real-Time Loyalty and Marketing Platform

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