A draft of the Symphony3 Logical Boxes Framework. This provides a high level approach to implementing social media in local government - a full presentation of the framework to follow

1. Social Media in Local GovernmentLogical Boxes Framework Draft of Framework for discussion 2011 For more visit http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government

2. Level 0 Social Media – Logical Boxes For Local Government People Needs Why We Exist? Financial Sustainability How we do it? Building Blocks 2

3. Level 1. Social Media Logical Boxes People Needs Who are you Serving? Where are they? What Drives them to Engage with you? Residents Local Busineses Residents Local Business Why We Exist Mission Vision Core Values Strategic Goals Financial Sustainablity Improved Customer Service – more support at no additional cost Lower Costs More Efficient Processes How We do It Make (Services delivered) Communicate Listening Talking Supporting Activities Supporting Energising/engaging Building Blocks People (internal) Standards Technology (Tools) Finance (Budget) Data and Information 3

4. Level 2: People Logical Box People: Target Groups Who? What are their needs? Employees Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace Families Easy to interact with council, services available outside work hours, information on leisure activities and drug and alcohol assitance Youth Information on leisure activities, music, Elderly Assistance with staying active in the community, access to community services, medical assistance Ethnic Groups Assistance with language and integration with community Visitors Timely information on upcoming events Business (small business) Networking opportunities, access to timely advice and information, access to education and seminars Business (large and medium) Access to information on planning and local laws, working on cross community initiatives 4

5. Level 2: Why We Exist - Logical Box Why We Exist? Mission Core Values Strategic Goals Community Inspired Leadership Respect for the diverse segments in the the community Improved Customer Service Customer Service Improved Asset Management Vision Better community to live in Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace Easy to interact with council, services aailable outside work hours, information on leisure activities and drug and alcohol assitance 5

6. Level 2: Financial Sustainability - Logical Box Financial Sustainability Lower Costs More efficient Processes Improved Customer service Reduction in double handling More detailed and timely information provided online Less Paper Less travel time Reduced Staff (through reduction in inbound calls) Less administative time 6

8. Call Centre

10. Financial Reporting

11. Financial Accounting

12. ProcurementEnvironment & Policy HR 7 GIS OH&S Corporate Risk DESKTOP Office, Explorer etc Payroll

13. Level 2: Communicate– Logical Box Communicate Listening Strategic Plan Now – Where - How Strategic Plan Now – Where - How Strategic Plan Now – Where - How Strategic Plan Now – Where - How Strategic Plan Now – Where - How Actions Required Person Responsible Completion Date Actions Required Person Responsible Completion Date Actions Required Person Responsible Completion Date Actions Required Person Responsible Completion Date Actions Required Person Responsible Completion Date Talking Supporting Energising/Engaging Combination of communication goals (eg. Supporting and listening) 8

15. Response Guide

16. Tool specific PoliciesAwareness Raising Finance (Budget) Data Standards New Skills – train or emplay Purchase tools Roles and responsibilities External Skills Risk Management Marketing Internal and external 9

17. This is a draft powerpoint version of the Framework – for more info visit: http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government