Top 20 Food Trends of the Past Decade
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Happy 2020! As a celebration to the past decade, we’re taking a look back at the unexpected food and beverage trends that took the industry by storm over the past 10 years
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Top 20 Food Trends of the Past Decade
- 1. 1 TOP 20 FOOD TRENDS OF THE PAST DECADE
- 2. 2 3rd Wave Coffee Between 2015 & 2017, cold brew coffee sales jumped 370% from $8.1 million to $38.1 million
- 3. 3 Ramen
- 4. 4 Kombucha BETWEEN 2013 AND 2018, fermented beverage introductions have seen a GLOBAL RISE of 122%
- 5. 5 Craft Beer (IPAs) IPAs represent ¼ of the US craft beer category & are growing at an ANNUAL RATE OF 50%
- 6. 6 Plant-Based Foods (faux-meat, plant mylks) In 2019, 49% of US consumers agreed that plant-based products NEED A GREATER VARIETY OF FLAVOR
- 7. 7 Hybrid Foods & Crazy Doughnuts
- 8. 8 CBD/Hemp/THC The CBD market IS PREDICTED TO HIT $22 billion BY 2022
- 9. 9 Food Trucks & Street Food America is home to 4,000+ food trucks & the trend has grown steadily OVER THE LAST DECADE
- 10. 10 Poke
- 11. 11 Hard Seltzer & Hard Cider By 2021, SOME ANALYSTS predict hard seltzer could be a $2.5 BILLION industry
- 12. 12 Juicing JUICING was driven by demand from on-the-go consumers to get NUTRITION, VITAMINS & PROTEIN FROM fruits AND vegetables
- 13. 13 Avocado Toast
- 14. 14 Mocktails & Low ABV Categories perceived to be “UNHEALTHY” like coffee, energy drinks, soda & alcohol received a “HEALTH MAKEOVER” in the LAST DECADE
- 15. 15 Flavored Vodka IN 2011, 75% OF ALL VODKA launches were flavored
- 16. 16 Korean BBQ
- 17. 17 Fermentation “I'm guessing the next thing Americans are going to be COMFORTABLE with is FUNK.” — Chef Naomi Pomeroy at StarChefs International Chefs Congress
- 18. 18 Fusion Food The GLOBAL MINDSET inspires a bricolage approach to food that uses influences from MULTIPLE CULTURAL CONTEXTS. THIS INCLUDES A COMBINATION OF: new + traditional local + global pop culture + high culture
- 19. 19 Super Fruits
- 20. 20 Hummus Hummus’ HEALTHY IMAGE fits the rising number of US consumers seeking permissibility in INDULGENCE-LED CATEGORIES.
- 21. 21 Fried Chicken In the middle of the DECADE there was a resurgence of fried chicken paired with high quality, crafted ingredients & G L O B A L F L A V O R S followed by another resurgence at the end of the DECADE with the QSR Chicken Sandwich Battle across the US
- 22. 22 THANK YOU To learn more reach out to sasha.bertran@symrise.com.