We've come a long way since websites started using cookies to track users. As more people rely on their mobile devices as their primary computing device there has been a rise in apps collecting and utilising personal information. Sometimes this data is used without thought for the user experience, and often crosses the "freaky line". This talk is aimed at both designers and developers of mobile apps requiring personal data, and offers some ideas for improving the user experience and respecting user privacy. About Phil Phil is a UX Designer with over twelve years experience designing and building interactive web applications, and more recently, mobile apps. His background in digital mapping, and his passion for good design, has helped him work on some highly complex data visualisation projects. Based in the Cotswolds, the father of three enjoys the outdoor life and is known to bake the odd loaf.

1. PARANOID APPTIVIT Y
Don’t Freak Me Out!
Phil Maloney
@philipmaloney

3. AGE OF CONTEXT
Mobile, Sensors, Data and the Future of Privacy
Robert Scoble & Shel Israel, 2013
!

4. FIVE FORCES
Mobile
Social Media
Big Data
Sensors
Location-based Services
!
!
“The Age of Context: Mobile, Sensors, Data and the Future of Privacy”
Robert Scoble & Shel Israel, 2013

5. Travel
Quantified Self
Pinpoint Marketing
Entertainment
BASIC PRINCIPLE:
Dating
Shopping
!
The more we share,
the more we receive
Security + Automation
Lifelogging
Health Monitoring

6. “Sometimes you want to go where everybody knows your name”

7. “FREAKY LINE”
The limit beyond which people just don't like sharing
information with others on the Internet
!
!
EVERYONE HAS THEIR OWN FREAKY LINE

8. CROSSING THE FREAKY LINE
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Anticipatory Computing
•
Persistent Ambient Sensing
•
Free Apps - Ad Networks
•
Social Networks
•
Tracking apps?

9. LOCATION TRACKING
ACTIVE
PASSIVE
!
!
Foursquare
Google Maps
Strava
Facebook
Camera App
Siri
Placeme
Moves
!
!

10. iOS 7 FREQUENT LOCATIONS

12. IT DOESN’T HAVE TO BE THIS WAY…

13. VALUE PROPOSITIONS
Heyday App
hey.co

14. Heyday App
hey.co

15. CLEAR LANGUAGE
Citymapper App
citymapper.com

16. IN-APP CONTROL
Spotify
Rove

17. ANDROID + WINDOWS
DO IT DIFFERENTLY…

18. BUILD TRUST
•
Value Propositions
•
Easy-to-read language, personality
•
Minimise personal data requests (iOS) - Story building
•
Provide overrides in-app e.g Location Tracking
•
Privacy controls
•
Give user control of their data

19. CONSIDER YOUR AUDIENCE
Portrait of “Millennials”, Geography of Youth Project
geographyofyouth.org

20. Thanks!
!
@philipmaloney
philmaloney@gmail.com
References
“The Age of Context: Mobile, Sensors, Data and the Future of Privacy”
Robert Scoble & Shel Israel, 2013
http://scobleizer.com
https://www.appthority.com/appreport.pdf
Heyday
hey.co
Citymapper
citymapper.com
Rove
roveapp.com
Moves
moves-app.com