1. Beyond basic data:
Unleash the power of your business data with
geospatial insights and data enrichment
Colin Mattison, Principal Sales Engineer
Tim McKenzie, Director, Solution Architecture
David Mosher, Principal Sales Engineer

2. Exploding need for trusted data
83% of CEOs
want their
organization to be
more data-driven
Digital transformation
investments to
top $6.8 trillion globally
by 2023
68% of Fortune 1000
businesses now
have CDOs – up 6x
in the last decade
Global data
infrastructure spending
expected to reach $200
billion this year
Data is the fuel for decision-making today
2
IDC IDC Gartner Forbes
Power business data with geospatial insights and data enrichment

3. ”How do we
make better data
driven decisions?”
Challenges in deploying enterprise spatial data
Power business data with geospatial insights and
data enrichment
3
“How do I enrich my
financial trading
transactions?
“Are we governing how the Spatial Data
is consumed in our Location Analytics
solutions?
“Is privacy compliant in this
Spatial Data?“
Why are there so many duplicate
records in our Customers and
Prospects data?”
”I need to stop writing policies in
this hurricane area but the data is
in different formats!”
How can we ensure compliance
for our latest Rural
Broadband awards?”
"We need a better
approach to
location data!”
LEADERSHIP
BUSINESS
USER
DATA
SPATIAL
TEAM
DATA GOVERN
Network
Planning &
Optimization
BUSINESS
USERS
Financial
Crimes &
Compliance
LEADERSHIP
BUSINESS
USERS
Marketing,
Sales, CRM &
Customer
Engagement
BUSINESS
USERS
Claims Mngt
& Customer
Services

4. LOCATION
QUALITY
GOVERNANCE
ENRICHMENT INTEGRATION
Your unique
data
integrity
journey
will reflect
your
business needs
Data
Integrity
Data integrity
is a journey
4
• Every journey to data integrity
is unique and driven by business
initiatives
• Market trends are accelerating
the need for data integrity
• Precisely addresses needs across
the data integrity journey
The Precisely Data
Integrity Suite
unites the steps to data
integrity
that unlock incremental
value
Power business data with geospatial insights and
data enrichment

5. Power business data with geospatial insights and data enrichment
Geospatial data
5

6. Geospatial data can solve business
problems

7. Ecommerce user experience
Address Autocomplete
Refined Matching:
Trusted referential data
Addressing
Validation
Postal Enrichment:
Is the address mailable…
Geocoding
Location Enrichment:
Where is the address…
350 Jordan Road Troy NY 350 Jordan Road Troy NY
Standardizati
on
& Parsing
350 Jordan Rd
Troy
NY
Append
Missing
Information
12180 - 8352
DPV Y
DPVNoStat N
PreciselyID P0000GL638OL
Location
Accuracy
Insights
Location Code: AP05
Match Code: S800
Geocoder Match:
S8HPNTSCZA
Census Block
ID
360830523011009
Latitude 42.678129
Longitude -73.699929
PreciselyID P0000GL638OL
Power business data with geospatial insights and
data enrichment
7

8. Wireless
emergency alerting
Current tower-based alerting strategy
• Overshooting
• Undershooting
Solution: transition to
mobile device-based
alerting
Power business data with geospatial insights and data enrichment
8

9. Device-based
alerting
9
Alert individual devices at
scale
• Agency boundaries
• Precisely boundaries
• Administrative
• Safety
• Network analysis
• Travel times/Service areas
• Scalable solution
Alert only
impacted devices
within boundary

10. Policies at
Risk
Proactively monitoring exposure to
risk

11. Customer Examples:
Leveraging geospatial data for better
insight

12. 12
DATA CHALLENGES
Data scientists needed data to feed
the ML models
• Standardizing data coming from
different sources
• Verifying accuracy of the data
• Feeding data to ML models with
maximum accuracy and consistency
• Enriching in-house data with accurate
third-party data to feed models and
provide lift
SOLUTION
Data scientists in AI lab:
• Standardized and verified the property
addresses
• Geocoded addresses (added
latitude/longitude coordinates)
• Assigned a unique identifier to each
address
• Enriched their data using the id – also
available in the 3rd party datasets
BUSINESS VALUE
• Improved trust in the models they were
building
• Reduced time for data standardization
and preparation
• Cloud-native geo addressing with
curated datasets reduced time to build
trusted data from 13+ hours to 3.2
hours
Improve models used for assessing mortgages with small banks on the secondary
market
A large national mortgage association purchases and guarantees mortgages on the
secondary market. Using a staggering amount of property data, including tens of
thousands of appraisals each day, assessing property values is a challenge.
Large national mortgage
association
Power business data with geospatial insights and data enrichment

13. Location-based
logistical planning &
marketing
Power business data with geospatial insights and data enrichment
13
Missed opportunities &
customer satisfaction at risk
Lack of control over viewed content
internationally made it difficult to grow
subscribers, target advertising, and
ensure high-quality on-demand
streaming.
Improved
scenario
Using spatial analytics with
comprehensive global
enrichment data, identify device
location to better plan for streaming
logistics and target marketing.
Business
benefits
Grow revenue with targeted
advertising, new products, and
subscriber growth activities, while also
ensuring customer satisfaction with a
high-quality streaming experience.
Business
challenges
No international administrative
boundaries or spatial capabilities to
manage streaming content outside of
the US has led to a lack of content
management.
Organization:
An on-demand video streaming platform
Business Objective:
Global expansion is a priority. To facilitate
expansion, they are focusing on better
content management, user analytics, and
load balancing.
13

14. Power business data with geospatial insights and data enrichment
Worldwide
coverage
14
Comprehensive, contiguous
global administrative and
postal code boundaries
• Admin levels:
• Country
• State/Province
• District
• Township/Municipal
• City
• Global postal coverage
• Consistent hierarchical structure

15. Power business data with geospatial insights and data enrichment
Deeper
spatial
insights
15
Political and economic filters to
understand cultural nuances
Community and industry-specific
boundaries for data enrichment and
territory analysis
• Metros and neighborhoods
• Land use
• Disputed territories (i.e. Kashmir)
• Time zones
• Updated quarterly

16. Powering telco market insights
16
DATA
Power business data with geospatial insights and data enrichment

17. Powering telco market insights
17
DATA
Billing and
Design
Systems
Data Siloes
Power business data with geospatial insights and data enrichment

18. Powering telco market insights
18
DATA
Billing and
Design
Systems
• Customer Info
• Address
• Business Name
Power business data with geospatial insights and data enrichment

19. Powering telco market insights
19
DATA
Serviceability
Network
Planning &
Analysis
Power business data with geospatial insights and data enrichment

20. Powering telco market insights
20
DATA
Marketing
Analysis
Customer
Experience
Power business data with geospatial insights and data enrichment

21. Enabling data-driven decisions with
a location-centric approach
03.
Analyze
Apply Data Science
at scale to gain a
competitive advantage.
02.
Enrich
Leverage trusted ID to join
massive amounts of your own
and 3rd party data sources .
01.
Organize
Assign a trusted ID
that is unique and
persistent to each address.

22. Learn more at
precisely.com