1. Data Integrity
Trends
Cameron Ogden | VP of Product Management
18 July 2023

3. “The world is experiencing a
level of disruption and
business risk not seen in
generations…

4. …some companies freeze and
fail, while others innovate,
advance, and even thrive.”

5. Macro forces are impacting your business
Changing
regulatory and privacy
environment
Volatile
market conditions
Long-term
pandemic impacts

6. Long-term pandemic effects
E-commerce sales
increased 43%, requiring
accelerated digital
transformation
43% 75%
75% of consumers report
having changed their
buying behavior
permanently
1 in 5 adults left their jobs in
2021 at the start of the
“great resignation,” creating
skills shortages1
1in 5
1. Pew Research Center, 2. US Census Bureau, 3. McKinsey

7. Changing regulatory and privacy environment
expected cost of data
theft, leaks and
breaches in 2023
increases scrutiny
8
of consumers would like
to see legislation
preventing the sale of
their data
of S&P 500 companies now
publish ESG (Environmental,
Social, and Governance)
reports.
64%
90%
1. Center for Audit Quality, 2. Cybersecurity Ventures, 3. Prosper Insights & Analytics
$
Trillion

8. Volatile market conditions

10. Business
Agility
Talent shortage
and skill gaps
Unpredictable
consumer
demands
Demand for and
data privacy and
security
Increased ESG
requirements
Explosion of
artificial
intelligence
Supply chain
disruption

11. Data

12. DATA

13. • 450 companies surveyed across all industries
and countries
• Drexel is one of only 39 private institutions
to receive the prestigious Carnegie R1
classification as a doctoral university with
very high research activity
• Precisely is partnering with Drexel University
on new data integrity research.
NOW AVAILABLE

14. 77%
report data-driven
decision-making as
the top priority for
data programs
QUESTION:
What are your organization's goals for data programs?
76.6%
72.8%
62.4%
58.6%
57.1%
56.8%
52.7%
Data-driven decision-making
Operational efficiency
Cost reduction
Revenue generation
Regulatory compliance
Risk mitigation
Customer retention
“2023 Data Integrity Trends & Insights Report” June 2023

15. Trust in data is low…
QUESTION:
How would you rate your organization’s
ability to trust the data being used for
decision-making?
… and impacts data programs
Poor data quality is the #1 challenge
to DATA INTEGRITY for 50% of respondents
Poor data quality is the #1 challenge facing
DATA INTEGRATION projects for 60% of
respondents
Poor ADDRESS AND LOCATION DATA is
the #1 challenge to achieving optimal
data quality levels for 41% of
respondents
“2023 Data Integrity Trends & Insights Report”
June 2023
45%
Only 45% have
high trust in their
data for decision-
making

16. Top priorities for data integrity
“2023 Data Integrity Trends & Insights Report” June 2023
QUESTION:
What are your organization’s top priorities for improving data
integrity in 2023?
52.7%
49.6%
45.0%
40.7%
27.9%
22.5%
14.0%
13.2%
5.0%
Data quality
Data integration
Data security and privacy
Data governance
Data observability
Data enrichment
Address verification and enrichment
Spatial analytics
Other (please specify)
#1 focus area in 2023 is
improving data quality,
followed closely by
data integration.
With 77% of organizations
reporting reliance on location
for decision-making, spatial
analytics and data enrichment
are poised for increased focus.

17. Economic downturn…
QUESTION:
How has the economic downturn impacted your
organization’s data strategy?
Decrease in staffing &
resource allocation
… influences data strategy
Decrease in budget
40%
37%
QUESTION:
Which of the following trends are influencing
your organization’s overall data strategy?
57% Cloud
adoption
49%
43%
43%
Advanced data
analytics
Workflow
automation
Digital
transformation
41% AI/ML
30%
21%
DataOps
Data democratization
Respondents are turning to cloud, advanced
analytics, and automation to drive down costs and
resource requirements
“2023 Data Integrity Trends & Insights Report”
June 2023

18. The bottom line
ASK US FOR A COPY!
For all the details,
download
Data is more important
than ever for your business
initiatives
Trust in your data impacts
your ability to thrive and
survive
Data quality is the primary
issue affecting data
programs
Technology investments
are leveraged to do more
with less

19. Data Integrity is essential
for trusted data
Data integrity is data with maximum
accuracy, consistency, and context for
confident business decision-making
Data
Integrity

20. The typical data
integrity journey
Organisations follow a common
path to gain trust in their data
Data

21. Cloud / VPC / On-Premises
Data
Integration
Data
Observability
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Governance
Data
Enrichment
APIs and SDKs
Enterprise Business
Systems
• Enterprise apps
• Analytics tools
• Precisely industry apps
• BI dashboards
• AI/ML
Enterprise Data Sources
• Business Intelligence
• CRM
• Workforce mgmt.
• Data warehouse
• ERP
• Billing
Data Integrity Services
Data Integrity Foundation Data catalog Intelligence Agents

22. Data Integrity Suite
• Drives full data integrity lifecycle
• Modular SaaS
• Unified foundation
• AI-powered core
• Hybrid deployment (Cloud, VPC, On-
prem)

23. …some companies freeze and
fail, while others innovate,
advance, and even thrive.”

24. Thank You