1. From raw data to
insights: Simplifying data
validation and enrichment
Andy Bell | VP, Product Management
Emily Washington | SVP, Product Management

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3. A data validation
and enrichment
challenge
The struggles of a large procurement service
company
Maintenance and
enhancement
processes were
lengthy, complex,
and prone to
errors
Lack of complete
and accurate
master data
Time-to-market
for new services
and offerings was
too long, putting
at risk growth
and goals
New business
partners required
features for
invoice
verification that
were not
achievable

4. 41% of organizations say the biggest
challenge keeping their organization
from effectively using location data for
decision making is that address data is
not standardized, verified and fit for
purpose...
Source: 2023 Data Integrity Trends & Insights Report

5. Critical business outcomes
depend heavily on the quality of
the data being used
Data troubles
• Without proper validation and
enrichment, data quality suffers,
leading to missing or incorrect
data that can negatively impact
analysis and decision-making
• AI-powered applications that are
not validated could lead to
incorrect decisions that can
result in a 50% loss of revenue
by 2023

6. Presentation name
6
Validati
on
Enrichment Insights

7. Presentation name
7
Validati
on Enrichment Insights
• High-quality data is critical to ensure you can trust the data
being used for decision-making
• Validation of contact data (names, addresses, phone
numbers, and emails) and other critical business data is
often complex to achieve

8. Presentation name
8
Validation
Enrichment
Insights
• Data enrichment empowers the discovery of critical relationships,
patterns, and insights, with complete and accurate data
• Data enrichment consistency - at scale – is challenging and
often requires prepping integration, and maintenance that is
time consuming and costly

9. Presentation name
9
Validation
Insights
Enrichmen
t
• Ensure confident decisions by ensuring the accuracy of
your own data combined with trusted enrichment data
• Create new and/or optimize existing revenue streams by
identifying customer preferences and behavior based on
location and delivering targeted marketing, and
personalized product offerings
• Save time and resources with a streamlined process to
ensure quality, geocoding, and enrichment

10. Transforming data into
actionable insights should be
simple
Data
Validation
Data
Enrichment
Insights
Your Data

11. Transforming data into
actionable insights should be
simple
Data
Validation
Data
Enrichment
Insights
Your Data
PreciselyID

12. Enhancing
Insights with
clean address
data
• Gain a more comprehensive view
of customers, improve customer
service, and increase sales
• Identify risks and opportunities
associated with an area
• Tailor marketing messages,
strategies, and more, for
high-impact strategies
12

13. A challenge solved with
data validation and
enrichment
The success of a large procurement service company
Reduction of risk for
IT and Operational
teams
Automation of
validation
and data quality
processes for all
information
workers and partners
Increased speed in go-
to-market activities,
resulting in
additional business
and replicable GTM
strategies
Enrichment of partner
data with additional
company information,
point-of-interest data
and geographical
information

14. Solving your unique challenges
A unique company requires tailored solutions – Precisely can help
Software
& Data
APIs
& SDKs
Managed
Services

15. 15
Cloud / VPC / On-Premises
Data
Integratio
n
Data
Observabili
ty
Spatial
Analytics
Data
Governance
APIs and SDKs
Data Integrity
Services
Data Integrity
Foundation
Data catalog Intelligence Agents
Transform your data into valuable insights
15
+ +

16. Q&A

17. Thank you!