Mastering Geocoding: How to Use Geocode APIs to Unlock Property-based Insights

Precisely
PreciselyPrecisely
Mastering Geocoding:
How to use Geocode
APIs to Unlock Property-
Based Insights
Colin Mattison | Principal Solutions Consultant
Topics
• Data Enrichment adds context
to businesses, consumers, and
places and connects risk
associated with location.
• Mastering address solves
challenges with:
o Data validation
o Geocoding
o Data enrichment
2
• Reveal complex property
relationships between addresses,
buildings, and parcels
It begins with
Data Integrity
Data integrity is data with maximum
accuracy, consistency, and context for
confident business decision-making
Data
Integrity
3
Common data validation challenges
Name AddressLine1 City State ZIP Code Phone Email
Bob Williams 15 Jones Avenue Newton MA 2106 617 555 0000 bob.williams@yahoo.com
Robert Williams 15 Jones Av. Newton MA 02458 617.555.0000 bob.williams@yahoo.com
Julie Peters 4535 COMMERCIAL DR NW HARTFORD NY 13413-6208 (770) 304-1896 mstephens6@sciencedirect.com
Maria Stephens 3045 ROUTE 50 SARATOGA NY 12866-2919 (770) 304-1896 mstephens6@sciencedirect.com
Duarte Cardenas 2 Gold St., Apt 3C New York NY 908-992-9929 cardenas2018@gmail.com
Lalo Cardenas 2 Glod St., #3C 10038 9089929929 cardenas2018@gmail.com
Yorath Cardenas 2 Gold #3C New York 10038 (908) 992-9929 cardenas2018@gmail.com
Burkes, Mike & Ida 71 Jones Ct Nweton MA 02458 mburkes@gmail.com 617-532-9550
Jaardin 1851 BRUCKNER Boul BRONX NY 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com
‫جاردين‬ ‫فريمان‬ 1851 BRUCKNER place BRONX NY (950) 560-1865 fbennetth@g.com
‫جاردين‬ ‫فريمن‬ 1851 Brukner Bvd 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com
Address: Incorrect,
Non-Standard,
Incomplete
Postal Code: Incorrect,
Incomplete, Missing
Non-Standard
formats
Mis-fielded data
Missing Data
Typos
Multiple
Names
Non-Latin
Characters
Non-Standard
Names
Duplicate
Records
4
Where validation meets location intelligence
Address Autocomplete Address Verification Geocoding
350 Jordan Road Troy NY
Standardization & Parsing
350 Jordan Rd
Troy
NY
Append Missing Information 12180 - 8352
DPV Y
DPVNoStat N
PreciselyID P0000GL638OL
350 Jordan Road Troy NY
Location Accuracy
Insights
Location Code: AP05
Match Code: S800
Geocoder Match: S8HPNTSCZA
Census Block ID 360830523011009
Latitude 42.678129
Longitude -73.699929
PreciselyID P0000GL638OL
1. Less friction 2. Precise address 3. Improved on-time delivery
Autocompleted addresses should be
pre-validated addresses
Validated addresses aligned
with a unique identifier
Awareness and visibility into
secondary address attributes
5
Neighborhood
Boundaries Building
Footprints
Consumer
3rd Party
Data
Points Of
Interest
Weather
Property
Attributes
Flood / Fire
Risk
ZIP Codes
Demographics
School
Boundaries
Crime
Precisely ID
Foolproof way to join data that
has a location-based component
• Unique ID for addressable properties
(Social Security Number)
• 150M USPS addresses (at unit level)
• 40M+ non-USPS addresses
Interoperability
Logo
Census
Enclosing
ZIP
Carrier
Route
DMAR
NBR
Residential
NBR
Metro
School
Attendance
Zones
School
Districts
Colleges
Congress.
District
Time Zone
Link Products
Unique ID related to
boundaries
Precisely Boundaries
Linked to Precisely ID
Link files associate the Precisely ID to
Boundary IDs and key boundary attributes.
They are created by using Precisely Location
Intelligence software to associate our
boundary data to our Master Location
Database.
Demonstration
Transforming data into actionable
insights should be simple
Data
Validation
Insights
Your Data
PreciselyID
Data
Enrichment
Try it out
for yourself!
developer.precisely.com
10
Thank you
1 sur 11

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Mastering Geocoding: How to Use Geocode APIs to Unlock Property-based Insights

  • 1. Mastering Geocoding: How to use Geocode APIs to Unlock Property- Based Insights Colin Mattison | Principal Solutions Consultant
  • 2. Topics • Data Enrichment adds context to businesses, consumers, and places and connects risk associated with location. • Mastering address solves challenges with: o Data validation o Geocoding o Data enrichment 2 • Reveal complex property relationships between addresses, buildings, and parcels
  • 3. It begins with Data Integrity Data integrity is data with maximum accuracy, consistency, and context for confident business decision-making Data Integrity 3
  • 4. Common data validation challenges Name AddressLine1 City State ZIP Code Phone Email Bob Williams 15 Jones Avenue Newton MA 2106 617 555 0000 bob.williams@yahoo.com Robert Williams 15 Jones Av. Newton MA 02458 617.555.0000 bob.williams@yahoo.com Julie Peters 4535 COMMERCIAL DR NW HARTFORD NY 13413-6208 (770) 304-1896 mstephens6@sciencedirect.com Maria Stephens 3045 ROUTE 50 SARATOGA NY 12866-2919 (770) 304-1896 mstephens6@sciencedirect.com Duarte Cardenas 2 Gold St., Apt 3C New York NY 908-992-9929 cardenas2018@gmail.com Lalo Cardenas 2 Glod St., #3C 10038 9089929929 cardenas2018@gmail.com Yorath Cardenas 2 Gold #3C New York 10038 (908) 992-9929 cardenas2018@gmail.com Burkes, Mike & Ida 71 Jones Ct Nweton MA 02458 mburkes@gmail.com 617-532-9550 Jaardin 1851 BRUCKNER Boul BRONX NY 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com ‫جاردين‬ ‫فريمان‬ 1851 BRUCKNER place BRONX NY (950) 560-1865 fbennetth@g.com ‫جاردين‬ ‫فريمن‬ 1851 Brukner Bvd 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com Address: Incorrect, Non-Standard, Incomplete Postal Code: Incorrect, Incomplete, Missing Non-Standard formats Mis-fielded data Missing Data Typos Multiple Names Non-Latin Characters Non-Standard Names Duplicate Records 4
  • 5. Where validation meets location intelligence Address Autocomplete Address Verification Geocoding 350 Jordan Road Troy NY Standardization & Parsing 350 Jordan Rd Troy NY Append Missing Information 12180 - 8352 DPV Y DPVNoStat N PreciselyID P0000GL638OL 350 Jordan Road Troy NY Location Accuracy Insights Location Code: AP05 Match Code: S800 Geocoder Match: S8HPNTSCZA Census Block ID 360830523011009 Latitude 42.678129 Longitude -73.699929 PreciselyID P0000GL638OL 1. Less friction 2. Precise address 3. Improved on-time delivery Autocompleted addresses should be pre-validated addresses Validated addresses aligned with a unique identifier Awareness and visibility into secondary address attributes 5
  • 6. Neighborhood Boundaries Building Footprints Consumer 3rd Party Data Points Of Interest Weather Property Attributes Flood / Fire Risk ZIP Codes Demographics School Boundaries Crime Precisely ID Foolproof way to join data that has a location-based component • Unique ID for addressable properties (Social Security Number) • 150M USPS addresses (at unit level) • 40M+ non-USPS addresses Interoperability
  • 7. Logo Census Enclosing ZIP Carrier Route DMAR NBR Residential NBR Metro School Attendance Zones School Districts Colleges Congress. District Time Zone Link Products Unique ID related to boundaries Precisely Boundaries Linked to Precisely ID Link files associate the Precisely ID to Boundary IDs and key boundary attributes. They are created by using Precisely Location Intelligence software to associate our boundary data to our Master Location Database.
  • 9. Transforming data into actionable insights should be simple Data Validation Insights Your Data PreciselyID Data Enrichment
  • 10. Try it out for yourself! developer.precisely.com 10

Notes de l'éditeur

  1. Thank you so much for taking the time to join me today. My name is Colin Mattison and I am a Principal Solution Engineer here at Precisely where I cover the Geo Addressing, Spatial Analytics and Data Enrichment practices. I have been with Precisely since 2017. Last week my colleague Dave Mosher took you through some client examples of how Precisely customers are implementing our out of the box APIs to build their own location centers of excellence. (next slide…)
  2. This week I am going to demonstrate geocoding and data enrichment APIs in action to help spark some ideas on ways your organization could leverage the location data you no doubt capture and store for data driven decisions making. We will see how APIs can ensure you are capturing clean data at the point of entry. How you can assign that data a unique and persistent ID to store and analyze customer behavior to drive better customer experiences And then how you can enrich that data with additional context.
  3. Well, We believe that to trust your data, you need DATA INTEGRITY. And we define that as data with maximum accuracy, consistency, and context for confident business decision-making.
  4. This is what happens when ask people to type in their information. Data is typed into the wrong field, typos, missing information, duplication and more create untrustworthy data that leads to be customer outcomes.
  5. Address Autocomplete compares keystrokes to known validated addresses, preventing bad data from being entered by your
  6. So you start with your data, where it is located or perhaps it is being captured online. You validate that information And through geocoding maybe you want to pinpoint a physical location. You may want to attach a latitude longitude and that allows you to provide more analytics around the data. But to get to insights you often need to add to your business data. We make data enrichment fast and easy, with a unique identifier, the PreciselyID, which is appended to a postal address and makes linking your data with additional datasets fast and easy. The PreciselyID allows our customers to access what could be seen traditionally as quite difficult data to deal with, a very fast and straight-forward process.
  7. But don’t just take my word for it, try them out for yourself. Feel free to grab a screen shot or use the QR code to go directly to the page listed. In the pricing section of this Developer Portal, you can sign up for a free 30 day trial.