1. Simplifying Risk
Management
with Accurate Property and Risk Data
Carmen Adame | Sr. Product Marketing Manager
Chris White | Product Management Director

2. Simplifying Risk Management

3. Finding a balance between ensuring
affordability and availability and managing
financial stability is paramount for insurers in
this day and age
Simplifying Risk Management

4. It begins with
Data Integrity
Data integrity is data with maximum
accuracy, consistency, and context for
confident business decision-making
Data
Integrity

5. Location
intelligence &
data enrichment
provide context –
an essential
element of data
integrity
Simplifying Risk Management

6. Hyper Accurate Property
Insights with Geo
addressing

7. What is geo addressing?
Address
Verification
Verify a
mailable
location
Geocoding
Identify a
physical
location
Address
Autocomplete
e
Return
address
suggestion
Geo
Addressing
Simplifying Risk Management

8. Simplifying Risk Management
Address verification
Avoid costly problematic
addresses – especially
across multiple countries
• Verify addresses in real time across more
than 250 countries and territories
• Automatically recognize data by country,
even down to primary house numbers
and apartment units
• Precisely follows Universal Postal Union
standards to verify addresses per delivery
requirements according to the specified
country
Input
Address
Input
Address
Input
Address
Outpu
t
Outpu
t
Outpu
t
Mesilla Valley Mall 88011 700 S Telshor Blvd
Las Cruces, NM 88011-4669
1053 Thornton Lake 97321 1053 NW West
Thornton Lake Dr
Albany, OR 97321-1352
1 100 #1 10025 1 W 100th Street, Frnt 1
New York, NY 10025-4857

9. Geocoding
Assign location coordinates:
make sure the geocodes serve
your business needs
• Positional accuracy of location
coordinates (latitude/longitude)
• Metadata
• Understand the accuracy of the
address match
• Powers automated decision-making at
scale
• Unique and persistent identifier -
PreciselyID
Answer questions like:
• Where is this address?
• What is nearby?
• What details can we learn about
this property?
Simplifying Risk Management

10. A unique and consistent identifier
attached to an address, simplifying data
enrichment
• Available in every country where
Master Location Data (MLD) geo
addressing reference data is
available
Answer questions like:
• Is a house in an area of high
fire risk?
• How can I improve efficiencies
in handling claims for an area?
• How can we target our
advertising to sell insurance
products to new and existing
policyholders?
PreciselyID
Simplifying Risk Management

11. Address Autocomplete
Improve customer
experience by helping
users autocomplete
addresses from partial
keystrokes
Retrieve list of places
text and location
Simplifying Risk Management

12. Property Graph
Streamline data enrichment and build a
comprehensive view of properties faster and easier
Address
POI Prop Atts
Building
Parcel
Boundaries
Simplifying Risk Management

13. Understand the risk of
the property beyond the
address
• Co-tenancy risk
• Adjacency risk
• Commercial property risk
Simplifying Risk Management

14. Risk Data
Easy Data Enrichment

15. Real-time/batch enrichment speeds
time to insights
address
geocode
PreciselyID
autocomplete
verify
Tax Demographics
POI’s
Property Info
Geography
Simplifying Risk Management
Risk

16. Accuracy, consistency,
and address-level
context for…
Risk Data
Products
• Easy geo enrichment
• Accurate policy
concentration
analysis
• Risk determination
• Opportunities in
high-risk areas
Simplifying Risk Management

17. Wildfire Risk
Assess real-world fire exposure with accuracy and context
Over 30 major U.S. and U.K.
insurance carriers and multiple
U.S. Forest Service and Fire
Department jurisdictions trust
our Wildfire Risk data to guide
underwriting, pricing, and
commercial and public land
evaluations.
Simplifying Risk Management

18. The Precisely Approach
Simplifying Risk Management
Access/Egress
Structure
distance
Probability of
ignition
Distance to
transmission
lines
Historic
perimeters
(GEOMAC)
FSim burn
probability
Fireline
intensity
Crown fire
Vegetation
cover
Wind-aligned
roads
Ember cast
Wind speed
Final
rating
Treatments
Open water
Distance to
Fire Station
Bare
ground
Golf
courses
Distance to
dip/draft
water
Topographic
position
Agricultur
e
Historic loss
Insect
and
disease
Severity
Community
Frequency
(Likelihoo
d)
Mitigation
Suppressio
n
Damage

19. Wildfire Risk is
Calculated Differently
in Urban Areas than it
is in Wildland Areas
Interface of
urban and
wildland
Wildla
nd
An Australian study
identified that 50% of the
ignitions were from embers
only, 35% were from embers
and radiant heat, while 10%
were from radiant heat alone.
Interface
final
rating
Ember Cast
Structure
Distance
Wind-aligned
roads
Topographi
c
Position
Historic
Loss
Interface Factors Frequency
(Likelihoo
d)

20. Risk Data Products
Accuracy, consistency, and risk-specific, address-level context
Fire
Visualize wildfire risk levels in all 50 states
and understand risk factors like Fire
Behavior, Probability of Ignition, distance to
water sources, and more.
Flood
Harness powerful data for insights into
factors like hurricanes, severe storms, and
excessive precipitation that increase the
likelihood of surges and floods.
Earthquake
Nationwide coverage of land-related threats,
like earthquakes, landslides, and hazardous
soils, to help stakeholders better understand
risk exposure, customer insurability, and
probable maximum loss.
Weather
Understand historical weather patterns to
plan, and mitigate future events. Get a more
comprehensive view of the risk associated
with a portfolio.
Do More
Fire, flood, earthquake, weather, and crime
insights not enough? Precisely offers over
400 datasets and 9000 datapoints for
property insights!
Crime
Thoroughly understand how neighborhoods,
assets, and investments may be at risk due
to crime.
Simplifying Risk Management

21. “It was clear from
the onset that
relying only upon
in-house generated,
proprietary data
would severely limit
what could be
delivered.”
Kit Edwards
Director of Data Analytics, Keller
Williams
Simplifying Risk Management

22. Simplifying Risk Management
Geo addressing and Data
products are available to our
customers via the Precisely
Data Experience (PDX)
File format options will
be available per the
licensing terms of the
customer contract

23. Try it out
for
yourself!
developer.precisely.
com
Simplifying Risk Management

24. Thank you