Experienced Integrated Marketing Manager

1. SYNTHIA BLAIS DELVECCHIO
11 Diana Drive, Pawtucket, RI 02861 781.492.8519
linkedin.com/in/SynthiaBlaisDelvecchio synthiadelvecchio@gmail.com
Creative & Collaborative Integrated Marketing Communications Professional
Polished integrated marketing professional with expertise in the strategy and execution of sophisticated marketing
campaigns that bring brands and product value proposition to life. Highly skilled at project and advertising account
management, marketing strategy / implementation and budget management. Expertise includes copywriting,
editing, creative direction and production for print and digital advertising, email, web, digital and print newsletters,
public relations and social media. Experienced in B2B, B2C consumer packaged goods, high-tech, not-for-profit, and
regulated industry sectors.
WORK EXPERIENCE
FAF, INC., Greenville, RI
Marketing Manager 2019
Crafted and executed thought leadership, PR, social media and advertising strategy.
AAA NORTHEAST, Providence, RI
Marketing Specialist, Membership and Visa® affinity programs 2008 - 2018
Reinforced membership value proposition to 5.7M member base by recommending integrated, omni - channel
marketing strategy and tactical implementation for AAA membership and Visa products. Mentored junior staff while
providing marketing strategy and collaborative program implementation for Automotive, Financial Services, Public
Affairs and Travel marketing efforts over the course of tenure at organization.
 Liaised with internal and external agencies to provide strategic and creative direction for execution and
implementation of direct mail, print, web, email, video, television, radio, outdoor and social media campaigns,
ensuring marketing programs supported AAA brand value proposition to encourage membership renewal.
 Managed annual marketing program and creative execution budgets, ensuring projects were completed on time
and on or under budget.
 Provided strategy and leadership for for territory-wide product launches and seasonal marketing efforts,
including Red Sox / Yankees MLB sweepstakes which resulted in thousands of entries and surplus revenue and
a seasonal gift renewal campaign which yielded a 30% membership renewal rate.
 Played pivotal role in earning nearly $1M in surplus revenue for the Club in 2017 through effective marketing of
account acquisition strategies.
Honors, Accolades & Special Achievements
 Advanced Leadership Certification
 Winner “Best Affinity Marketing Program” Award by Discover Bank for most comprehensive and creative
integrated marketing strategy among national AAA affinity partners.
 Surpassed Visa affinity program acquisition goals 8 years in a row resulting in surplus revenue for the Club.
AMERICAN HEART ASSOCIATION, Providence, RI
Communications Director, Southern New England 2005 - 2008
Provided strategy and implementation for multi-faceted integrated marketing communications campaigns resulting
in 56 million positive impressions in ’06-07 fiscal year; over 100 million over the course of my tenure at the non-
profit.
 Developed and negotiated high-level, pro-bono media sponsorships with top tier television, radio, print and
outdoor media outlets including Providence Journal, Providence Business News, Rhode Island Monthly, NBC10,
Fox, LiteRock 105, Lamar and more.
Honors, Accolades & Special Achievements
 Selected for national Start! wellness campaign task force to set marketing strategy for national campaign
rollout.
 Coached Miss America pageant contestant to become a National Go Red for Women cause spokesperson.
 SPOT award recipient for creativity and teamwork

2. KESSLER GROUP, Boston, MA
Corporate Marketing Communications Manager 2003 - 2005
Served as agency contact for Household Bank credit card marketing accounts.
Clients included Household Bank (acquired by HSBC) and Union Privilege, liaison to AFL-CIO unions
 Articulated and managed creative strategy for direct mail solicitation packages. Managed relationships with
outside vendors while maximizing impact of creative projects within designated budgets.
 Provided daily strategic and tactical counsel and facilitated day-to-day client contact for Household Bank.
 Managed, implemented and trafficked development of direct mail packages from conceptualization to
production.
 Orchestrated and led quarterly training sessions for national outbound telemarketing credit card acquisition
sales teams in conjunction with executive leadership at Household Bank.
FITZGERALD COMMUNICATIONS, Boston, MA
Account Executive, High Tech Public Relations 2001
Clients included Newell Rubbermaid (consumer packaged goods), CitySkills (not-for-profit high-tech
clearinghouse).
Served as day-to-day agency contact providing strategic and tactical direction / updates for clients. Supervised
delegated responsibility to junior staff.
 Led account planning and ramp-up efforts: positioning clients for launch through drafting / execution of detailed
media rollout strategies.
 Presented agency capabilities and competitive knowledge in new business pitches; assisted in client positioning
/ branding workshops.
DAVISPARTNERS, Boston, MA
Account Service & Public Relations Account Executive 2000 - 2001
Provided strategic / tactical integrated marketing counsel / service for B2B and B2C clients. Assisted with research /
presentation of agency capabilities during new client pitches.
 Account Service Acted as agency / client liaison to shepherd television, print advertising and branding related
projects through the agency’s strategic creative and production processes. Coordinated and managed project
related budgets on consumer and high-tech accounts.
 Public Relations Supervised / delegated responsibility to junior staff. Nurtured / managed relationships with
national / international media / analysts to secure placements in media / analyst reports. Organized / publicized
high-profile media event at client sponsored International software summit; planned / implemented direct mail
campaign; media / analyst relations in both national / international sectors. Assisted in branding and media
relations education workshops.
PETER ARNOLD ASSOCIATES, Wellesley, MA
Account Executive, Consumer and High Tech Public Relations 1998 - 2000
Clients included L&H (speech recognition software) New Directions (executive outplacement), Datingfaces.com
(dating website)
Developed / implemented communication strategy for B2B and B2C high tech and consumer accounts.
 Managed national PR programs through affiliates, including product / company launches, press and analyst
tours.
EDUCATION
MA in Integrated Marketing Communications (IMC), Emerson College, Boston, MA
AB in French, Concentration in History, Culture and Medieval French Literature Wheaton College, Norton, MA
SOFTWARE AND PROJECT MANAGEMENT TOOLS
Microsoft Office Suite: Word, Excel and PowerPoint
Project Management Tools: Workamajig and Workfront