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Employee Communications at CDC and  CDC Connects CDC’s Online Newspaper and Intranet Portal Kathleen  Nellis Centers for Disease Control & Prevention (CDC)
About CDC… ,[object Object],[object Object],[object Object],[object Object]
Communicators wear many hats
Employee Communication Goals ,[object Object],[object Object],[object Object],[object Object]
We’ll talk about ,[object Object],[object Object],[object Object]
  Award Winning Team  Faye Smith, Kathy Nellis, Theresa Roebuck & Amy Elkavich  with three top 2010 Ragan Awards:  Best Intranet, Best Blog, and Best Social Networking  Strategy; &  2010 NAGC Best Feature Writing Award.
Successes ,[object Object],[object Object],[object Object]
Successes ,[object Object],[object Object]
Successes ,[object Object]
Successes ,[object Object],[object Object]
New Employee Communication  Features Launched Each Year 2004 2005 2006 2007 2008 2009/ 2010 Launch  CDC Connects Photo Contest This Week in CDC History* Blog TV Clips Classifieds Inside Story – new story 4 days each week Fun Facts Quiz* Kudos Corner CDC Calendar Opinions & Editorials Science Corner Enlargeable photos Revised Spotlights Letters to the Editor A-Z Keyboard Retirement tributes In a Snapshot- mini story- new four days each week  Communication Plan My Links Top navigation Memorial tributes Notices or breaking news alerts  Print edition Revised Spotlights Revised Director’s Corner Star rating  MOYM OD Announcements Sizable type  Branding Policy Most popular articles Oral history archive  Brown Bags Photo exhibition Show and tell/films Emergency exercises Audio clips Breakfasts  CD archive
Get Your Products  Read
Online Newspaper   ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Half of Front Page
 
Follow up to All Hands
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inside Stories impact culture
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],:
Don’t Exclude Touchy Topics
Challenges…  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
Recognize Success: Employees “King/Queen” for a Day
Snapshots often Kudos
Popular Snapshots Hot Zone cartoons
In a snapshot – 4 new each week
In a Snapshot ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In a Snapshot Impacts Culture  Im
[object Object],[object Object],[object Object],In a Snapshot
Give them a place to flock
Why an Internal Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Conversations
Some Examples of  Connecting Conversations Blogs  ,[object Object],[object Object],[object Object]
Connecting Conversations Blog Impacts Culture  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Conversations Blog  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges…  ,[object Object],[object Object],[object Object],[object Object],[object Object]
  and Rewards… ,[object Object],[object Object]
  and Rewards… ,[object Object],[object Object],[object Object],[object Object]
More rewards ,[object Object],[object Object],[object Object]
What We’ve Learned  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spread the news
TV and News Clips  ,[object Object],[object Object],[object Object],[object Object]
TV Clips
TV and News Clips Section Impacts Culture  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges and Rewards…  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrate… or Share Grief
Tributes and Memorials ,[object Object],[object Object]
Tributes and Memorials Impact Culture  ,[object Object],[object Object],[object Object],[object Object]
Challenges and rewards…  ,[object Object],[object Object],[object Object],[object Object]
Go Fish
Breakfast with Director  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Breakfasts
[object Object],[object Object],[object Object],[object Object],[object Object],:
Challenges and rewards…  ,[object Object],[object Object],[object Object]
Breakfast feedback  ,[object Object]
Breakfast feedback…  ,[object Object]
Breakfast
What else do we pull out of our hat?
Communication: High tech and high touch  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comments on photo contest ,[object Object]
To Sum It Up ,[object Object],[object Object],[object Object],[object Object]
From Recent Survey
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Q and A later Q and A

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TAG Enterprise 2.0 Society Meeting: Social Media Lessons from the CDC Juggling a Massive Intranet with Minimal Staff

  • 1. Employee Communications at CDC and CDC Connects CDC’s Online Newspaper and Intranet Portal Kathleen Nellis Centers for Disease Control & Prevention (CDC)
  • 2.
  • 4.
  • 5.
  • 6. Award Winning Team Faye Smith, Kathy Nellis, Theresa Roebuck & Amy Elkavich with three top 2010 Ragan Awards: Best Intranet, Best Blog, and Best Social Networking Strategy; & 2010 NAGC Best Feature Writing Award.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. New Employee Communication Features Launched Each Year 2004 2005 2006 2007 2008 2009/ 2010 Launch CDC Connects Photo Contest This Week in CDC History* Blog TV Clips Classifieds Inside Story – new story 4 days each week Fun Facts Quiz* Kudos Corner CDC Calendar Opinions & Editorials Science Corner Enlargeable photos Revised Spotlights Letters to the Editor A-Z Keyboard Retirement tributes In a Snapshot- mini story- new four days each week Communication Plan My Links Top navigation Memorial tributes Notices or breaking news alerts Print edition Revised Spotlights Revised Director’s Corner Star rating MOYM OD Announcements Sizable type Branding Policy Most popular articles Oral history archive Brown Bags Photo exhibition Show and tell/films Emergency exercises Audio clips Breakfasts CD archive
  • 13.
  • 14.
  • 15. Top Half of Front Page
  • 16.  
  • 17. Follow up to All Hands
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24. Recognize Success: Employees “King/Queen” for a Day
  • 26. Popular Snapshots Hot Zone cartoons
  • 27. In a snapshot – 4 new each week
  • 28.
  • 29.
  • 30.
  • 31. Give them a place to flock
  • 32.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 43.
  • 45.
  • 46.
  • 48.
  • 49.
  • 50.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 59. What else do we pull out of our hat?
  • 60.
  • 61.
  • 62.
  • 64.
  • 65.

Editor's Notes

  1. We as communicators know value & benefits of 2-way communication You may find that idea of blog makes management nervous Anyone can say anything?!
  2. Lots of commenters, and even more readers