The document discusses tracking data at an afternoon session where participants will learn about Enterprise DQF, debate the right questions to ask, and discuss what data should be anonymous versus identified. The session will involve Microsoft, EMC, Lionbridge, and TAUS learning more about Enterprise DQF and having a discussion on the proper questions to ask and how to handle anonymous and identified data.

1. What Data would you like to
Track?
Irene O'Riordan (Microsoft), Annya Sedakova-Bertram (EMC),
Fred Tuinstra (Lionbridge), Achim Ruopp (TAUS)

2. Show me the
data!

3. What are
your
drivers?

4. We have differing priorities…

5. Key to success

6. Let’s ensure
we get what
we want

7. Afternoon session
• Learn more about Enterprise DQF
• Discussion and debate on the right questions
• Discuss what should be anonymous versus identified data