7 trends 2016

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7 trends 2016

  1. 1. 1 2016EDITION TRENDSSEVEN TRENDS TO DISRUPT EMPLOYER BRANDING HOW DIGITAL TRANSFORMATION CAN EMPOWER HUMAN RESOURCES IN YOUR ORGANIZATION
  2. 2. 2 This report is part of an open knowledge approach. It brings together in a single document facts and figures from around the world on HR issues. Despite its international scope, this survey does not claim to be exhaustive. However, we guarantee the geographic diversity of selected cases. Moreover, the cited studies are based on representative panels interviewed by firms regarded as references in their field.
  3. 3. 3 YES 88% Is your organization undergoing a formal digital transformation effort in 2014 ? NO 10% I DON’T KNOW 2% DIGITAL TRANSFORMATION IS BECOMING AN ABSOLUTE PRIORITY FOR ORGANIZATIONS TODAY SOURCE : Altimeter, 2014
  4. 4. 4 SOURCE : McKinsey, 2014 THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS HAS BEEN PROVED… + 40% Potential increase in a company’s operating income when it has succeeded its digital transformation. - 20%Potential decrease in a company’s operating income when it cannot achieve digital transformation.
  5. 5. 5 ...AND IT’S BENEFITS ARE DIVERSE UPDATE COMPANY VISION THRIVING CULTURE OF INNOVATION IMPROVED CUSTOMER JOURNEY GREATER COMPETITIVE ADVANTAGE INCREASED INTERNAL COLLABORATION MORE EMPOWERED WORKFORCE IMPROVED EFFICIENCY DEEPER DATA ANALYSIS INCREASED CUSTOMER CONVERTION AND LOYALTY SOURCE : Altimeter, 2014
  6. 6. 6 Changing company culture Thinking beyond a “campaign mentality” in digital strategy efforts Cooperation between departments and team silos Resources (people, technologies, expertise) and budget allocation Understanding behaviour or impact of new connected customer Securing executive support of leadership Lack of data to justify value of digital transformation Risk management, compliance, and/or legal implications 63% 59% 56% 56% 53% 42% 34% 31% 34% 32% 39% 39% 42% 39% 51% 37% THE DIGITAL TRANSFORMATION JOURNEY PRESENTS SEVERAL CHALLENGES… VERY IMPORTANT SOMEWHAT IMPORTANT SOURCE : Altimeter, 2014
  7. 7. 7 63% 59% 56% 56% 53% 42% 34% 31% 34% 32% 39% 39% 42% 39% 51% 37% FOR WHICH HR ARE IN THE FRONT LINE VERY IMPORTANT SOMEWHAT IMPORTANT Changing company culture Thinking beyond a “campaign mentality“ in digital strategy efforts Cooperation between departments and team silos Resources (people, technologies, expertise) and budget allocation Understanding behavior or impact of new connected customer Securing executive support of leadership Lack of data to justify value of digital transformation Risk management, compliance, and/or legal implications SOURCE : Altimeter, 2014
  8. 8. 8 SOURCE : Kurt Salmon / Cercle Humania / Apec, 2015 HUMAN RESOURCES ARE GEARING UP FOR THE CHALLENGE According to you, what is the main factor which justifies that the HR department leads the digital transformation within companies? 68% 22% 10% Their ability to lead the change management and transformation of an organization Their ability to break silos on the subject in the organization Their ability to take into account the impact of digital transformation on human resources in the organization 70%of HR managers convincingly include a digital dimension in their roadmap.
  9. 9. 99 THINK BIG DATA 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN TALENT FOR TALENTS HIGH DEFINITION KNOWLEDGE IDEAS ON DEMAND SMOOTH COMPANY
  10. 10. 1010 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN TALENT FOR TALENTS THINK BIG DATA HIGH DEFINITION KNOWLEDGE IDEAS ON DEMAND SMOOTH COMPANY
  11. 11. 11 LEVERAGING EMPLOYEES’ ADVOCACY TO ACCELERATE THE ADOPTION OF SOCIAL TECHNOLOGIES IN THE WORKPLACE 24x brand messages are re-shared more frequently when shared by employees vs brands(1) employee referrals lead to 7% but account for 40% of all new hires2 of applicants of hires through referrals have 47% and stay longer in the company2 greater job satisfaction 20%are in the company3 socially engaged employees more likely to stay of people trust66% vs for a CEO4 a corporate technical expert 43% SOURCES : 1 - MSL Group, 2014 ; 2 - Job Seeker, 2015 ; 3 - Altimeter Group and LinkedIn, 2014 ; 4 - Trust Barometer, Edelman 2015
  12. 12. 12 American telecommunications company brings together 80,000 employees who are passionate about the company, its products and services, and trains them to interact with customers on social media. Banking and financial services company provides training for its employees on how to use social media: a guide with tips and best practices, an illustrated brochure and an animated video, all available online. Computer manufacturer has trained over 10 000 employees through its internal social media certification program to help them become brand advocates, listen to customer conversations and exchange insights to shape business. BPCE 360° SOCIAL MEDIA TRAINING DELL PROGRAM SPRINT’S SOCIAL MEDIA NINJAS PROGRAM TREND IN ACTION > ADVOCACY TRAINING CAMP
  13. 13. 13 In collaboration with Jobintree and PathMotion, a French railway company plugged a conversation module in its job offers to help job-seekers and employees connect. SNCF INTEGRATED CONVERSATION PLATFORM TREND IN ACTION > THE COMPANY’S VOICES (1/2) T-MOBILE SOCIAL WALL German telecommunications company aggregates all social media content shared by its employees and tagged “#BeMagenta” on its career website. French multinational telecommunications corporation installed a Pathmotion conversation module on their career website, enabling candidates to discuss with the employees of the group. ORANGE « EN DIRECT »
  14. 14. 14 TREND IN ACTION > THE COMPANY’S VOICES (2/2) French cosmetics and beauty company showcases the excellence of its well-being package around the world through testimonial videos of its employees. L’ORÉAL SHARE & CARE PROGRAMAmerican video game company asks employees to talk about their vision of diversity and why they take pride in the company’s inclusion policy (disability, LGBT, women…) EA EMPLOYEE TESTIMONIALS COLAS « THE STAGIAIRE » Civil engineering firm organizes an annual contest which rewards the best movie made by interns about their experience within the company.
  15. 15. 15 Collaborative network where members can refer their connections for executive-level positions in their company, in return for cash incentives. KEYCOOPT TREND IN ACTION > FRIENDVOCATE American multinational technology company rewards its employees for referring candidates once the latter are recruited. The bonus can run from 250 to 5000 dollars. APPLE Gobal computing cloud company leverages the power of its employees’ network by encouraging them to post company job offers on their social media accounts. SALESFORCE
  16. 16. 1616 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN TALENT FOR TALENTS THINK BIG DATA HIGH DEFINITION KNOWLEDGE IDEAS ON DEMAND SMOOTH COMPANY
  17. 17. 17 LEVERAGING INNOVATIVE HIRING SOLUTIONS TO ATTRACT CHANGE AGENTS /no applications 35% employers lack available applicants 38% Globally, difficulty filling in jobs in 2015 of employers are having experience 22% candidates lack (soft skills) 17% candidates lack workplace social skills than is offered 13% candidates look for more pay (hard skills) 34% candidates lack technical competencies SOURCES : Manpower Group, 2015
  18. 18. 18 TREND IN ACTION > PREDICTING THE FUTURE GOODCO Self-assessment platform where candidates can discover their strengths and other aspects of their personality. Based on these features, the platform then suggests the best company fit for them. RIMINDER Predictive matching platform between job seekers and recruiters analyses thousands of profiles through a mathematic algorithm. WANTED ANALYTICS Canadian platform provides data analysis to identify hiring trends, guide a global workforce strategy, develop talent acquisition tactics for hard-to-fill positions, survey the talent pool for potential candidates.
  19. 19. 19 TREND IN ACTION > PREDICTING THE FUTURE: FOCUS ON IT PROFILES GILD TECHMEABROADBREAZ Start-up connects tech companies with talents around the world. It only posts job offers by organizations ready to sponsor work visas to work in the USA. Talent acquisition software firm helps companies to recruit IT developers relying on their actual work on platforms like GitHub rather than on their resumes. Platform connects talents to tech companies. Employers receive a shortlist of the best candidates open to new opportunities. Talents receive shortlists of the most relevant job offers and can then choose who to interview.
  20. 20. 20 TREND IN ACTION > UNEXPECTED TOUCHPOINTS MARC JACOBSBOONDOGGLE SNAPCHAT VS. UBER American fashion designer cast new faces for his Marc by Marc Jacobs brands on Instagram. Applicants could tag a photo of them with their friends using the #CastMeMarc hashtag to get a chance to star in the Fall Winter ad campaign. Belgian Ad Agency launched a hiring campaign on Belgium’s biggest marketing and communication websites: a banner that is only visible to people who use an adblocker. Video messaging application tried to lure away engineers from Uber by adding a special photo filter visible only to those in the vicinity of Uber HQ. It also promotes Snapchat’s career page.
  21. 21. 21 TREND IN ACTION > SMART CONTENT SITECOREGOLDEN BEES ADVENTORI Customer experience expert helps adapt a website’s content according to different targets in real time, providing an engaging and tailored experience for visitors. French target advertising platform which enables recruiters to reach out to the right candidate in the right place at the right time. It does so by leveraging the power of data and real-time in order to offer programmatic media buying. Tech solution enables advertisers to choose and adapt the content of their ads in real time, increasing their effectiveness and performance.
  22. 22. 22 CRÉDIT AGRICOLE EVERGREEN TREND IN ACTION > DIVE INTO THE JOB (1/2) DISNEYLAND HR APPLI PARIS THALES CHASSE AU TRÉSOR CONNECTÉE French bank’s application allows employees to project themselves in the future HQ through a virtual 3D visit. Multimedia content explains the history and functioning of the site. Theme park company’s HR application includes information about job opportunities, testimonials, recruitment news and application process. French multinational electronics system company organized a treasure hunt during an internship fair. Using iBeacon technology and an iPad, teams had to unblock new levels, solve them and move closer to the treasure.
  23. 23. 23 EDF BINAURAL VIDEOS MAZARS TREND IN ACTION > DIVE INTO THE JOB (2/2) BRITISH ARMY French electric utility company published a series of employee testimonial videos with binaural sound for an immersive experience French international consulting group launched an immersive and interactive video shot from the viewer’s perspective: using career information from their LinkedIn profile and interacting through a phone call, the viewer projects himself within the company. British Army uses Oculus Rift to help potential recruits experience life as a soldier by simulating events like fire exercises, engaging with enemies, etc.
  24. 24. 24 TREND IN ACTION > JOIN MY TRIBE RATP – BIENTÔT VOUS SEREZ ICI MAZARS – LES MAZARIENS SEPHORA – COME SEPHORIZE THE WORLD French chain of cosmetic stores invites potential candidates to join a community and not just a company through a poetic campaign full of humor. French National Rail Agency created a campaign enabling candidates to upload their profile picture to play the role of 9 of the company’s employee. The 50 best pictures were displayed in a national campaign. European audit, accounting and consulting group created a web-series showcasing the life of a young “Mazarian” and showing how employees believe in doing things differently.
  25. 25. 25 TREND IN ACTION > LET’S MEET EACH OTHER BNP PARIBAS JOB TRUCK DELOITTE DERBY British multinational professional services firm opened the doors of its 20 year old Derby sports challenge to 8 teams from business schools. French bank launched a national recruitment campaign in the street where candidates where invited to attend a first round interview in a truck. FACEBOOK MEET UP Social media company used MeetUp, an event organization platform based on location and common interests, to bring together potential candidates at a “recruitment party”. Candidates got to meet Facebook employees in an informal environment.
  26. 26. 26 CARREFOUR CAREER WEBSITE TREND IN ACTION > APPLY IN ONE CLICK ELIOR HR APPLICATION BLIND APPLYING International top employers came together with Entrypark to create a one-stop-shop website for internship applications. The twist: up until the interviews, applicants do not know for which position and location they are applying Food and services company created an application in collaboration with Job Around Me for candidates to not only find job offers but also apply in a few clicks directly into the ATS. French multinational retailer launched a career website adapted to their target: the millennials between 19 to 26 years old. It focuses on interactivity and the personalization of the candidate experience.
  27. 27. 27 Crowdsourced talent acquisition platform where employers post a job description and offer a bounty to who finds them the right candidate to fill the job. The bounty represents the amount employers would pay the headhunter. Crowdsourced talent acquisition platform that matches recruiting agencies with employers RECRUITIFI TREND IN ACTION > HEADHUNTERS ON DEMAND RICK RUT BOUNTY JOBS French virtual headhunter which organizes assessment sessions with candidates to help company save time in the recruitment process.
  28. 28. 2828 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN TALENT FOR TALENTS SMOOTH COMPANY THINK BIG DATA HIGH DEFINITION KNOWLEDGE IDEAS ON DEMAND
  29. 29. 29 LEVERAGING AGILE TECHNOLOGIES TO REDUCE ORGANIZATIONAL COMPLEXITY 44% agile organizations report more profitable business results1 will transform the business2 62% cloud technology believe will transform the business2 70% big data believe will change the way people work2 58% social technologies believe will change the way people work2 71% mobile technologies believe SOURCES : 1 - PMI, 2012 ; 2 - The digital transformation of business, HBR
  30. 30. 30 ORANGE MES COMPÉTENCES TREND IN ACTION > REAL TIME MANAGEMENT INNDUCE.MECLUSTREE In collaboration with 50 international experts, a Belgium-based start-up launched a tool revealing the innovation potential in each employee in order to build successful innovation teams. French multinational telecommunications company set up a digital solution which enables HR teams to map and visualize employees’ competences in real time. French startup Clustree finds the right person for the right position within big companies using big data. It’s a great tool for HR departments who might not think about internal candidates and employees who might feel stuck in their jobs.
  31. 31. 31 SLACK FOR DIGITAL OCEAN TREND IN ACTION > COMPANY AS WIKI BATTERII FOR ADIDAS FACEBOOK@WORK FOR RBS English bank implemented the Facebook@Work internally to connect employees and help them do their job better: whether it is finding answers to customer queries or innovating. Cloud infrastructure company uses Slack for its internal communications, replacing emails. The use varies from organizing lunch orders to tracking progress of development teams. Sports design company uses Batterii to capture inspiration, observations and consumer stories that drive new product development.
  32. 32. 32 WISEMBLY TREND IN ACTION > NO TIME TO WASTE APPICALEASYRECRUE App designed by a start-up in Amsterdam in 2012 to help companies board new employees through a mobile, fun and digital content. Digital collaborative solution helps organizations prepare and conduct physical, virtual or hybrid meetings. Digital screening solution where recruiters can post a questionnaire to which candidates reply through video. It enables organizations to streamline the recruitment process and avoid phone interviews.
  33. 33. 33 TREND IN ACTION > HR, ALL IN ONE WORKDAY ORACLE CORNERSTONE ON DEMAND HRMS can predict which employees may be “toxic” at work and who are likely to fall out of compliance or bend the rules. Solution which predicts the job moves the highest-performing career employees will most likely produce. HRMS solution and an Ultimate Software can help identify flight risks by looking at talent- related data.
  34. 34. 3434 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN TALENT FOR TALENTS SMOOTH COMPANY THINK BIG DATA HIGH DEFINITION KNOWLEDGE IDEAS ON DEMAND
  35. 35. 35 LEVERAGING CONNECTED SERVICES TO MAXIMIZE PEOPLE’S PRODUCTIVITY come from social media tools or 57% of interruptions at work switching among disparate stand-alone applications4 on things that offer little personal satisfaction and do not help them get work done.2 41% of people waste their time 57% « weak » to help employees say their organizations are information and schedules1 manage it is not possible for most people to succeed at work and have enough time to contribute to their family, and their community.3 45% of employees think that SOURCES : 1 - Deloitte, 2015 ; 2 - HBR 2013 ; 3 - National Journal, 2014 ; 4 - U-Clarity, 2011
  36. 36. 36 GE APPCENTRAL TREND IN ACTION > APP MY OFFICE COMMONWEALTH BANK OF AUSTRALIA LA POSTE Australian financial services company developed a HR app which helps effectively manage all aspects of employee experience (from onboarding to employee directory to pay and time-tracking) American conglomerate launched its own app store for employees with productivity and service-oriented softwares. French post company equipped postmen with smartphones and launched an app. This equipment helps them do their rounds efficiently.
  37. 37. 37 E-BULLE TREND IN ACTION > SELF-AWARE WORKPLACE SEMANTIC LISTENING TABLEPIXEL MIMIC New York Time’s R&D lab’s developed a table which transcribes meetings, detects different speakers and enables people to mark the most important moments of the meeting. Connected and immersive workstation which combines peace and privacy to maximize concentration rates in open spaces. Media production company set up a modular, digitally-integrated dividing wall system for workspaces, transforming buildings and interior spaces into an interactive space.
  38. 38. 38 BARCLAYS TREND IN ACTION > HIT THE HOTDESK OFFICE RIDERS NEXITY BLUE OFFICE French real estate company launched a network of shared work spaces for companies that wish to offer mobility and flexibility to their employees. French website that enables individuals to rent their underutilized real estate to professionals during the day. UK Bank, in collaboration with innovative charity 3Space, transform underutilized Barclays’ properties into space for social entrepreneurs, early stage local businesses and community groups.
  39. 39. 39 BOWKR TREND IN ACTION > WORKFORCE ON DEMAND FREELANCERUPWORK World's largest outsourcing marketplace allows employers to post job offers and receive competitive offers from freelance professionals. Global platform for freelancers where businesses and independent professionals connect and collaborate remotely. Platform that gives recruiters access to a database (local and international) of freelancers. With search filters and contact information, recruiters can manage their freelance workforce without going through agents.
  40. 40. 4040 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN HIGH DEFINITION KNOWLEDGE TALENT FOR TALENTS THINK BIG DATA SMOOTH COMPANY IDEAS ON DEMAND
  41. 41. 41 LEVERAGING NEW LEARNING SOLUTIONS TO SPREAD THE DIGITAL CULTURE WITHIN THE COMPANY SOURCE : Deloitte, 2015 excellent at mobile learning 6% companies rate themselves 25%of companies feel comfortable with today’s digital learning environment (mobile learning, moocs, advanced media…) less than less than excellent at moocs 6% companies rate themselves less than excellent at video, audio learning 5% companies rate themselves less than
  42. 42. 42 ORANGE DIGITAL ACADEMY TREND IN ACTION > LEARNING BY DOING BNP PARIBAS DIGITAL ELEARNING NESTLE DIGITAL ACCELERATION TEAM European banking and financial services company launched a digital training platform for its employees as a part of its digital transformation project. Transnational food and beverage company’s Digital Acceleration Team program aims to train the company’s marketing leaders in digital and social media, and contribute to development projects. French multinational telecommunications company organizes a four-week training session with theoretical and practical learning in order to accelerate the digitalization of the group.
  43. 43. 43 BLOOMFIRE TREND IN ACTION > SNACK LEARNING KLAXOONUDACITY NANODEGREES French company launched an all-terrain box that creates a network connecting up to 40 participants without any internet connection. It enhances uploaded presentation with activities like quizzes, surveys, live messages and learning games. Online education resource enables users to enroll in 6 to 12-month SPOC (Small Private Online Course) and gain a nanodegree, a proof to job recruiters that they have successfully acquired a certain skill. Web-based software application for companies to facilitate knowledge and information sharing in the workplace. The content can be uploaded in the form of videos, photos or text documents.
  44. 44. 44 SENTINEL BY SAFRAN TREND IN ACTION > THE LEARNING GAME UBER DRIVEATOMIC ENERGY COMMISSION International transport company launched a serious game that puts you in the position of a Uber driver. It helps the user learn more about their city, its traffic and client service. Radiation Safety Directorate committee launched a serious game to teach its employees how to manage ionizing radiation detection and protection. French multinational aircraft company created a 3D serious game in order to raise awareness regarding the dangers of industrial spying among its employees.
  45. 45. 4545 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION SUPERHUMAN RESOURCES IDEAS ON DEMAND FIND STRENGTH FROM WITHIN TALENT FOR TALENTS SMOOTH COMPANY THINK BIG DATA HIGH DEFINITION KNOWLEDGE
  46. 46. 46 LEVERAGING CROWDSOURCING TO REVEAL ALL CORPORATE STAKEHOLDERS’ CREATIVITY weak at providing innovative solutions 43% of companies 78% of HR departments see mobilising collective intelligence as an asset.1 Chief Human Resource Officers3 47% believe that their HR department is for Fostering innovation is n°1 priority open innovation 53% of organizations are using programmes to innovate with customers, suppliers and other stakeholders.3 and programmes2 SOURCES : 1 – IBM, 2010 – 2 – Deloitte, 2015 ; 3 - CEB Global, 2015
  47. 47. 47 BARCLAYS TREND IN ACTION > THE EUREKA STAFF DEUTSCHE TELEKOMS SOCIAL FORECASTING START-IN AXA Insurance company invites employees to imagine solutions for its customers by submitting their ideas on an online crowdsourcing platform. Telecommunications company uses social forecasting and gamification to harness the power of employees’ collective intelligence. They provide insights and ideas to drive management decisions. British multinational banking and financial company incubates an intern team who have participated to its FinTech Accelerator challenge in order to develop an innovative idea.
  48. 48. 48 PARROT AWARDS TREND IN ACTION > APPLICANTS GOT TALENT INTEL MAKE IT WEARABLE DELL SOCIAL INNOVATION CHALLENGE Computer tech multinational encourages students, through a challenge, to put their heads together and work on big ideas that can change the world. Winning students receive a grant to put their plan into action. French wireless products manufacturer establishes partnerships with top engineering schools to design their work projects: student teams must invent the connected games and toys of tomorrow. American multinational technology company launched a worldwide competition to encourage inventors to design wearable devices using Intel’s new technology.
  49. 49. 49 TREND IN ACTION > MEET & CREATE AXA, DANONE, SG HRKATHON NIKE FUEL LAB AIRBUS FLY YOUR IDEAS Hackathon brings together IT and HR professionals, students and employees of partnering companies. The objective is to create a social and useful recruitment application. American sportswear company created a physical meeting area to collaborate and test with other leading companies. The objective is to develop products that integrate the Nike Fuel system for tracking and measuring activity. Aircraft manufacturer challenges students across the globe to develop new and innovative ideas to shape the eco-efficient aviation industry of the future. The participants are coached by company employees.
  50. 50. 50 TREND IN ACTION > INTERNAL CROWDFOUNDING SONY FIRST FLIGHT IBM IFUNDIT CULTIVATE LABS Japanese multinational conglomerate company launched a crowdfunding platform designed to find and finance projects developed by Sony employees thanks to interested users. IBM’s own crowdfunding platform, encourages its IT employees to develop and pitch potential projects and company purchases. Workers are given up to $2,000 of IBM money that they can use to fund the projects they believe have the most potential. Enterprise Crowdsourcing service using prediction markets and internal crowdfunding to improve the decisions and judgments you're making every day.
  51. 51. 51 7 CONTRIBUTIONS OF HR TO DIGITAL TRANSFORMATION 51 SUPERHUMAN RESOURCES FIND STRENGTH FROM WITHIN HIGH DEFINITION KNOWLEDGE TALENT FOR TALENTS THINK BIG DATA SMOOTH COMPANY IDEAS ON DEMAND
  52. 52. 52 LEVERAGING DATA FOR A BETTER OPERATIONAL EFFICIENCY 14%only of HR organizations believe they regularly use data to make talent and HR strategy decisions, even though they are... as likely to believe they are excellent at selecting the right candidates 2x higher stock returns 30% believe as likely to believe they are delivering a strong leadership pipeline 2x as likely to believe they are efficiently operating HR 3x SOURCE : Deloitte LLC, 2014
  53. 53. 53 BETTERWORKS GOOGLE PEOPLE ANALYTICS SMALL IMPROVEMENTS TREND IN ACTION > PERFORMANCE ON TRACKS Cloud platform helps companies set and manage goals and track progress in real time. Employees can also add goals, link these to projects and thus visualize how they contribute to the company’s goals. American multinational tech company bases all its people decisions on data and analytics: using mathematical algorithms to predict retention issues, forecasting people management problems or opportunities, identifying top performers... Solution for HR, managers and employees to combine integrated performance reviews, 360° feedback, goals and objectives and messaging to continuously improve and track performance management.
  54. 54. 54 AUTODESK BP MILLION STEPS APPIRIO TREND IN ACTION > WELLNESS THERAPY 3D design software engineering company provides Fitbit trackers for its employees at a discounted price, as a part of its wellness program. International oil and gas company launched a fitness challenge for its employees by counting their steps with Fitbit tracker. Participants could not only get a free Fitbit but also earn “wellness” points lowering their insurance premium. International IT consulting company developed an in- house program, Cloud Fit, to help hundreds of employees track their activity, nutrition and sleep: a combination of data tracking and live video sessions with a fitness trainer via Google Hangouts.
  55. 55. 55 AMAZON CONNECTIONS OFFICEVIBE WITTYFIT TREND IN ACTION > IN THE MOOD FOR WORK American e-commerce and cloud computing company created a program enabling employees to respond to questions regarding job satisfaction, leadership and training opportunities. This confidential information is aggregated and shared daily with company leadership. Solution enabling employers to ask one simple question to their employees per week. The anonymous answers are aggregated automatically and provide managers with real-time employee engagement stats. French innovative platform which helps the companies to take care of their employees and their well-being at work. Several questions help evaluatie and monitoring the quality of life in real-time.
  56. 56. 56 FLASH FORWARD FLASH FORWARD: HUMAN AFTER ALL ?
  57. 57. 57 TRUST TO LET COMPANIES USE PERSONAL DATA WHAT IF DATA NEEDS ETHICS? BANK OF AMERICA SENSORS CHIP & SKIN
  58. 58. 58 WHAT IF ROBOTS WOULD NOT TAKE OUR JOBS? WHAT IF ROBOTS CAN TAKE YOUR JOBS? USEFUL SKILLS SELERITY & TWITTER PROFESSIONAL BOTS
  59. 59. 59 DELIVERING HAPPINESS ONE OF FORTUNE BEST GPTW WHAT IF HUMAN VALUES WERE THE REAL THING? … HAPPINESS AS A BUSINESS MODEL
  60. 60. 60 60 Countries 100 Agencies 244 Employees 11 000 Today Tomorrow Status quo in the way companies in the sector communicate CONVENTIONS A projection of the company into a more purposeful and profitable future VISIONDISRUPTION® An idea and brand behaviour that facilitates the vision TBWACORPORATE IS PART OF AN INTERNATIONAL NETWORK WITH A STRONG COMMON CULTURE: DISRUPTION®
  61. 61. 61 61 THANKS TO OUR INTEGRATED EXPERTISE MODEL, WE EMPOWER ALL OUR CLIENT’S STAKEHOLDERS “ Today, what a company says has less value than what others say of it. Welcome to the era of Advocacy. » Emlyn Korengold, CEO
  62. 62. 62 62 AND WE HELP OUR CLIENTS CREATE VALUE AT EACH STAGES OF THEIR HR AMBITION
  63. 63. 63 2016EDITION TRENDS HOW DIGITAL TRANSFORMATION CAN EMPOWER HUMAN RESOURCES IN THE ORGANIZATION SEVEN TRENDS TO DISRUPT EMPLOYER BRANDING CONTACT sebastien.hueber@tbwa-corporate.com 01.49.09.25.81

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