By Bogar García Martínez, presented at the 18th TCI Global Conference, Daegu, 2015.

1. MSMEs Clusters Generation Based
on Digital Business Ecosystems
Bogar García Martínez
Parallel Session 2.1: Cluster Models Worldwide. Unique Features, Common Challenges

2. 18th TCI Global Conference
MSMEs Clusters Generation Based on
Digital Business Ecosystems
Bogar García Martínez

3. Project participants:
 Universidad autónoma de
Aguascalientes
 ICTEA (trainning for jobs)
 SEDECO (State economic
development agency)
 Alumni from ICTEA
established as entrepreneurs;
micro, small and medium
size. (MSMEs).

4.  Traditional policies aimed at MSMEs
incubation and consulting, have not yielded
the expected results.
 Vinculation-space, allowing the
implementation of new methodologies,such
as those directed to generate clusters of
MSMEs based on digital business
ecosystems.
Problems

5. The overall objective:
Generate MSMEs clusters based on competitive
and sustainable digital business ecosystems in
different occupations, from ICTEA training
programs.

6. Specific Objectives:
1) Describe and explain the local development
problems to integrate the cluster.
1A) Propose and implement the problem solutions,
based on digital business ecosystems
2) Describe and explain the ecosystem sustainability
problem in MSMEs cluster development.
2A) Propose and implement problem solutions

7. 3) Describe and explain the public policies problems to
generate clusters based on business ecosystems
3A) Propose problems solutions
4) Describe and explain the digital business ecosystem gender
problem (83% ICTEAs entrepreneurs are female).
4A) Propose problems solutions

8. 5) Describe and explain the digital business ecosystem ITCs
(information and comunication technologies) integration
problems.
5A) Propose and implement problems solutions.
6) Describe and explain financial problems in generating digital
business ecosystems to form MSMEs clusters
6A) Propose problems solutions.

9. Methodology;
 Action-Research with a mixed qualitative and quantitative
approach.
 Data collection instruments, interviews, questionnaires.
 A multidisciplinary team covers the different áreas (local
development, sustainability, public policy, gender studies,
information technologies, financial resources to support the
cluster). in generating a digital business ecosystem to form
clusters.

10. Business Ecosystem
development
Research
14 blocks business
model
Building prototypes as
e-business
Research

11. Fourteen blocks
business model
FRONT
OFFICE
Entrepreneurs
STRATEGY
Clients
Key resources
Value
proposition
Distribution
Qaa
Customer
Relationship
Management
incomes Expenses
key Contacts
Key activities
Strategic
alliances
Competitive
Advantage
BACK OFFICE
Social Architecture
Technical
Architecture
Perceptual
Architecture
Entrepreneurs

12. Digital Business Ecosystem
E-business
Business Model

13. The Project-Research is conducted in three phases:
1) First phase: Design and construct the business models base
of SMMEs digital business ecosystems (Prototypes)
2) Second Phase: business model Implementation by ICTEAs
entrepreneurs to form a micro digital business ecosystem for
research.
3) Phase Three: Multiply digital business ecosystem to form
SMMEs cluster .

14. The prototypes were designed by students:
 Systems engineering,
 Industrial design
 Arquitechture
 Business Management.
Funds research to built prototypes were from Fondo
Nacional Emprendedor.

15. The conclusion for partial results:
The methodology approach applied has been so far succesfull:
• Design as the basis for a real tangible business, The
entrepreneur observes a real business.
• Methodology implies a relation with the entrepreneur in a
simple non-technical language.
• Separation Between front office and back office, Allows the
design of competitive, sustainable, business models.

17. Problem