By Nadine Barthel, presented at the 17th TCI Global Conference, Monterrey 2014.

1. Cross Innovation – How Collaboration with Creative
Clusters boosts other Business Sectors
Nadine Barthel
Parallel 4.2 Topics on New Cluster Trends
12 November 2014

2. Cross Innovation – How Collaboration with
Creative Clusters boosts other Business
Sectors
@ 17th Global TCI Conference
Parallel Session
4.2 Topics on New Cluster Trends
Monterrey, November 12th, 2014

3. initiative of
Economic
Senate’s
Department
of Berlins
Senate since
1997.
optimise
growth
conditions
and to
stimulate
innovation
for the
creative and
digital
industries
developing
and
implementing
policies
broad range of
services from
networking via
competitions
up to
communication
for the
industries.
managing the cluster
„Communication,
Media, Creative
Industries“, largest
cluster in Berlin
www.projektzukunft.berlin.de

5. Berlins Innovation Strategy
Identified 5 clusters that
represent the ecosystem for
innovation in the city.
Energy
Media, ICT, Creative Industries
Health
Transport | Mobility| Logistic
Cross Sectoral Themes were identified, amongst with materials, security
and more
Future Products and Solutions
Opticals
New Chances, New Potentials, New Successes

6. 6
Eleven partner cities:
Amsterdam
Berlin
Birmingham (LP)
Linz
Lisbon
Pilsen
Rome
Stockholm
Tallinn
Vilnius
Warsaw

7. Heatmap Local Implementation Groups
- Plan for each city
Manifesto, MoU
Brochure & Toolkit
Studies
- State of play
- Feasibility Study
- Internationalisation
Case Studies
Study Visits – exchange of experience
Policy Clinics – prototyping policies
SME partnerships – new cross-border relationships

8. Smart incentives – financing and funding instruments
Culture based innovation – unleashing new ideas und
practices into other businesses
Brokerage services – building bridges
Spatial – cross collaboration services in co-working
spaces, incubators, Fab Labs & science parks

9. to facilitate
access to
design
services for
Berlin SMEs
to link companies
within Berlin's
design industry with
scientific institutions
like universities and
more
to support the
transfer of design
know how into
wider economy.
to open up new
markets and to provide
instruments to address
new clients for Design
companies
support early and application oriented integration of design expertise into
innovation processes within Berlin companies and scientific institutions
covers costs for
staff, material and
further fees.
70% of the
contract's volume
could be granted –
the max. volume is
up to 15.000 Euro
project duration
up to six months Relevance of
innovation focus.

11. aggregator
portal devoted
to exploring
and promoting
crowdfunding
and
crowdinvestin
g in Berlin
showcases Berlin-based
crowdfunding
and crowdinvesting
projects currently
underway in the
creative, media and
ICT industries
more than 100
Berlin-based
crowdfunding and
more than 20
crowdinvesting
projects got
funded
key information,
current trends and all
important events,
contacts for all relevant
crowdfunding and
crowdinvesting portals
www.crowdfunding-berlin.com

12. 12
Study
Innovation and creative labs in
Berlin – a survey: spaces and events
as interfaces of innovation and
creativity
TED TOUR BERLIN
Labs as Interfaces for Creativity and
Innovation
Analysis
Labs as new drivers for Innovation

13. Access to SPACES where people with different skills can meet – coworking
spaces, fab labs, incubators.
Access to BROKERS who can link and understand the requirements
of different sectors.
Access to FINANCE which enables organisations to risk finding
solutions from outside their usual networks.
An understanding of how CULTURE and CREATIVE PRACTICES can
promote joint understanding and deliver new thinking.

14. Design, Mobile Media and Gaming are the creative
sectors most likely to work with other sectors.
Environment, Healthcare and Manufacturing are the
growth sectors most likely to work with creative sectors.
Focus on developing a city’s sectoral strengths
but promote reasons for different sectors to meet,
e.g. through challenge events, interdisciplinary
conferences, solving city-wide problems….
Focus on providing access to spaces, brokers and finance.
Focus on promoting mutual understanding.
14

15. THANK YOU!
Nadine Barthel
Senate Department for Economics, Technology and Research
Division Communication, Media, Creative Industries
Initiative: Project Future (Projekt Zukunft)
Tel.: +49 (0)30 – 9013 8347
Mail: nadine.barthel@senwtf.berlin.de
www.cross-innovation.eu