TCL ecommerce newsletter

1. TCL India
Ecommerce: 5 Things to know this week
Newsletter Date: Friday 18th May 2012
Global E-Commerce: Unique Capabilities Required
Over the next few years, the and process capabilities. Cross
growth in online retail sales in -border shipping is more com-
markets such as Western plex than domestic package
Europe, Asia Pacific and Latin handling, and international
America is expected to out- buyers do not like surprises.
pace U.S. growth. Given this Organizations that fail to ad-
increase in cross-border e- dress complexities up front end
commerce , many retailers are up with a poor customer ex-
rushing to reach new markets. perience, low sales revenue Organizations that fail to
International buyers do address complexities up
However, the unique circum- and higher-than-expected not like surprises front end up with a poor
stances of international ship- costs. In order to avoid these customer experience, low
ping call for unique systems problems...Read More sales revenue and higher-
than-expected costs.
E-commerce cos hiring talent from IITs, IIMs
The booming e-commerce market, the number of job of-
space in India is likely to be fers would certainly look up," e-
the game changer for job commerce firm
market as online retailers Homeshop18.com CEO and
have bullish hiring plans founder Sundeep Malhotra
this financial year, say in- said. The online retail segment
dustry players. is expected to report strong
"With the growing e- growth in the coming years
commerce industry in the owing to growing Internet con-
e-commerce companies country and major interna- sumer base thanks to increas-
Inside this
recruiting big numbers at
premier institutions .
tional players entering the ing use of...Read More issue:
Tech Leaders See
Smartphones
2
Replacing Credit
Staples' Successful, Uncomplicated Strategy
7 Key Ecommerce-
2
Like most guys, I’m not a (usually, I’m sitting on a Infrastructure Deci-
sions
shopper. I don’t often buy mall bench reading while
clothes for myself and my wife goes from store
when I need to I usually to store). Occasionally I’ll
just visit a men’s shop conduct a surgical strike
where I buy the same at a Target or Walmart
things each time. I go to when I’m in need of socks
the mall maybe twice a or sweatpants. However, It’s all about using technol-
year and that’s only be- and as a small business ogy to enable speed, con-
cause of the food court owner...Read More venience and choice.
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2. Ecommerce: 5 things to know this week
Page 2
Tech Leaders See Smartphones Replacing Credit Cards, Cash
By 2020, the majority of U.S. well as professors and other
There are still a few consumers will use smart- thought leaders.
issues to resolve phones to pay for goods and Whether that makes the study
before mobile services, concluded a new more or less predictive re-
study from the Pew Internet & mains to be seen. What is
payments become
American Life Project and clear, however, is that these
ubiquitous, but a
Elon University. The survey is industry insiders fully believe
new survey
unusual in that Pew queried that smartphones will be a
suggests those tech stakeholders and leaders major form of transmitting pay-
hurdles will largely about the subject, as opposed ments within eight years.
be cleared within to a random sample of the Some sixty-five percent said
the next eight general population. Execu- that most consumers will have
years. tives from such companies as accepted the smartphone as a
Microsoft (Nasdaq: MSFT) mobile payment device and will Phones will replace Cards.
and Google (Nasdaq: GOOG) be comfortable using it to pay
were included in the mix, as for items the way they use a
debit card now. Read More
7 Key Ecommerce-Infrastructure Decisions
Every business requires an pain in every aspect of your
infrastructure to support its business. Here’s an example.
customers and operations. If your value proposition is to
How Social This includes facilities, equip- provide the highest level of
ment, and processes to sup- customer service for premium
Login port all the functional areas of products, then your infrastruc-
Impacts your business. Choosing the ture should include processes
correct infrastructure to match to deliver quick and responsive
Ecommerce. your business strategies en- service, including live chat, self
ables your operations to run -service tools, and quick turn-
Infographic efficiently. Conversely, if an around on questions and or-
element of your infrastructure ders. I addressed strategies for Know what you do well
is out of sync with your strate- value propositions earlier… and know what you do
gies, you will likely feel the Read More not do well.
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