TCl Ecom Newsletter 7th May 2012

1. TCL India
E-commerce: 5 Things to know this week
Newsletter Date: Friday 4th May 2012
Two Ex-Amazonians Launch Designer Apparel E-shop Voylla;
What’s Different?
Fashion apparel seems to with the world’s largest re-
be hottest e-com vertical in tailer as senior finance ana-
India with new players crop- lyst and senior finance man-
ping up every second week. ager, respectively.“The idea
The latest to join is Voylla behind Voylla was to target
stocking designer apparel. customers who are ready to
The firm Voylla Retail Pvt. spend more than the aver-
Ltd was co-founded by age buyer and are looking Indians don’t seem to be
twoex-Amazonians Raj for that unique designer getting tired of online fash-
Uparkar and Vishwas dress,” Shringi told Techcir- ion websites anytime
Shringi who were working cle.in. Read More soon.
E-Retailing: Entering A New Phase
We have seen a fantastic consistently grown since,
phase for e-commerce in and still continues to ex-
the last 12-15 months. This pand, backed by a very
phase can be viewed from 2 robust and strong growth
lenses: Supply, i.e. start- thrust that gave everyone
ups, investors & ecosystem the confidence that the fun-
enablers; and Demand, i.e. damentals were in place
consumers. and e-commerce is here to
The current phase is seeing
It all started with great ex- thrive. As the demand side
a big focus on fundamen-
citement sometime in mid took shape...Read More
Inside this
tals – a great sign for an
industry moving towards 2010.The demand side has issue:
maturity Harnessing Big Data
Through Customer
2
intelligence
eBay shifts gears in India as rivals step up Home Smart Home
2
eBay Inc (EBAY.O) is step- and stuck with a cautious
ping up investment in India approach, even as local up-
to boost its share of a mar- starts made splashy grabs
ket dominated by domestic for business in a tiny but
players such as Flipkart and growing market.
fend off encroachment from "The talks of us having
arch-rival Amazon.com missed the bus are exagger-
(AMZN.O). ated," Muralikrishnan B,
The e-commerce company country manager eBay told eBay hasn’t missed the
dipped a toe into the Indian Reuters...Read More boat, not according to them,
market seven years ago anyway.
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2. Page 2 E-commerce:
Harnessing Big Data Through Customer Intelligence
Most marketers would be very Driving revenue performance
surprised to learn they already and applying data in order to
Think about have what they need to get influence/generate buying
your business started to create more sophis- behavior throughout the cus-
ticated segmentation strate- tomer life cycle is not new --
goal and then gies. In fact, they need to it's an ongoing goal. Real-
determine how unlock the power of customer time marketing, which relies
to formulate a intelligence in the form of their on capturing data in real time,
existing data. Whether all of improves revenue perform-
"question" you that data is readily accessible, ance and is the optimal way
can ask of the inaccurate or complete is not to drive 1:1 customer interac- Using Big Data Strategically
data. the point -- nor should it hinder tion throughout the customer
you from beginning your cus- life cycle. However, real-time
tomer intelligence journey. is highly complex and costly,
What is there is actionable and its transactional nature is
today, right now. not directly applicable to
many industries...Read More
Home Smart Home
Tim Shriver likes to talk to his Living, Shriver has a com-
"If you can house."Turn the porch light pletely automated house --
on at 3 p.m.," he says through meaning that his lighting, secu-
imagine it, we an intercom to the female rity system, thermostat, home
can do it." voice that belongs to his theater and other household
house. She confirms that she functions are all controllable by
said Richard will make sure the light comes voice or text via a variety of
Shook, COO on as instructed."Open my interfaces, including intercoms,
shopping list, and add apples, apps and computer software.
of Automated
bananas and bread," he con- No longer science fiction, the
Homes of tinues. She assures him she automated smart home is be-
New England. will update the shopping list, coming increasingly popular for Raising a Home's IQ
as well. busy, stressed-out or traveling
As CEO of Home Automated homeowners...Read More
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