Welcome to the 11th episode of the Digital Trends and the very first for the year 2021. Here is the layout, * Recent Ads * Trending Hashtags * Topical Trends * Tech Trends * Social Media Marketing Trends

1. Digital Trends
4th January, 2021

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Recent Ads
● Trending Hashtags
● Topical Trends
● Tech Trends
● Social Media Marketing Trends

3. Sources for this report are:
● AdAge
● Twitter
● GetDayTrends
● TrendHunter

4. Recent Ads

5. Google
A year in search…
In times of uncertainty, people
seek understanding and
meaning. This year, the world
searched “why” more than ever.
This film features the questions
we asked this year, with words
and narration by Kofi Lost.

6. Taco Bell
The Craving...
You can’t escape your
cravings for Nacho Fries
until…Nacho Fries are back!

7. 2021 Kia Sorento
The World's First Storytelling
Machine...
The world is full of unique and
incredible stories, things no one
could dream up until they
experience them. However, to
seek out those life-changing
stories, you will need a capable
and durable vehicle in which to
explore. Kia says this is why the
new Sorento isn't just another
SUV; rather, it was built to be a
storytelling machine.

8. NerdWallet Commercial
New Money Goals…
These NerdWallet users share
their money goals for the new
year. Whether that's using points
to go on tour, learning about a 529
plan to save for a child's
education, investing in a
Black-owned company or saving
for a basketball court, NerdWallet
says it knows the smartest ways to
make those money goals happen.

9. Grey Goose TV Commercial
Holiday Squeeze…
This holiday season, a couple
won't have to squeeze into any
uncomfortable formal-wear.
Instead, they can stay in and enjoy
a virtual drink with friends without
ever having to take off their comfy
slippers. Grey Goose wants you to
celebrate the best this holiday.

10. Trending Hashtags

11. Most Tweeted 24hrs
This snapshot shows the most tweeted
topics in the past 24 hours.
#TrumpTapes is a response to
President Donald Trump pressuring a
top election official to “find” enough votes
to overturn his defeat in the state,
according to a phone call obtained by
the Washington Post.
Georgia is one of several crucial swing
states where Trump lost the November 3
election to Biden, and where Trump has
since made unfounded allegations of
election fraud and sought to overturn the
results.

12. Most Tweeted 7days
This snapshot shows the most
tweeted topic in the past 7 days.
#HappyNewYear2021 finally the
calendar changed from the most
eventful year 2020 to the new 2021.
Both brands and consumers
celebrated the start of the new year
hoping for the best and being
intentional about personal growth.

13. Longest Trending 24hrs
This snapshot shows the longest
trending topics in 24 hours.
#TrumpTapes is a response to
President Donald Trump pressuring a
top election official to “find” enough
votes to overturn his defeat in the
state, according to a phone call
obtained by the Washington Post.

14. Longest Trending 7 days
This snapshot shows the longest
trending topics in the past 7 days.
#mufc is Manchester United Football
Club. The club is currently 2nd in
Premier League.
In addition to this, the Club’s forward
Edinson Cavani has been handed a
3-match ban & fined £100,000 by the
FA in relation to a social media post

15. Topical Trends

16. #OnlyInNigeria
#OnlyInNigeria are conversations
and responses to the unique things
that only happen in Nigeria.
This shows Nigerian’s response to
rising numbers in light of Covid19 as
well as the ongoing ASUU strike.

17. #Dangote
#Dangote’sBumbum
The name of Richest African Businessman, Dangote was dragged on
twitter by his two girlfriends.
Dangote’s ex-girlfriend, Bae Lewis was the first to gain social media
attention when she posted that she dated Dangote in the year 2020 but
the rich man broke her heart into 1000 pieces.She also recounted how
Dangote has changed her business mindset, work ethics and
perception about life.
Meanwhile, another Lady who appeared to be Dangote’s current
girlfriend has called out Bae Lewis on social media. She came online
with receipts to counter the claims of Bae Lewis that she never dated
Dangote. The Lady then shared a screenshot of her chat with Dangote
who said, Bae Lewis is a hungry thug and he never dated her.
In a bid to prove that she is the one and only girlfriend of richest African
Man, this new Lady posted a video exposing Dangote’s rear behind. The
video which was taken in Miami where she and Dangote and was
apparently taken without Dangote’s consent.

18. Can I ask a question??
Lately this stickers have been moving
round, and they have the most funny
questions and responses.
Audiences have been reposting and
sharing them on social media
platforms, most definitely relating to
the to the different scenarios.

19. Tech Trends

20. Netflix - Audio-only Feature
Netflix is releasing an audio-only feature for the
platform's Android application, which can be used by
selecting a "Video Off button" located on the top of
the screen.
The audio-only feature was previously seen in a
server-side update. Users can also access the new
features in the app settings, where they can toggle
between "Audio Only," "Always On," and various other
options.
The new feature provides more functionality to users
and allows them to listen to Netflix content while on
the go, or doing other activities. It can also allow
people to save on data costs. The new mobile
feature will not be available in all regions initially.

21. LG QNED - MiniLED
At CES 2021, LG will be introducing a new range of
television products with the QNED Mini LED, which
combines mini LED backlighting, quantum dot
technology and LG’s NanoCell technology. The Mini
LED method of backlighting panels allows for more
light elements than standard solutions, so it creates
much richer visuals thanks to more control over the
brightness and contrast.
The QNED Mini LED TVs also promise improved color
accuracy and increased viewing angles, as well as
refresh rates up to 120Hz. This new NED Mini LED
television range from LG is anticipated to sit
somewhere between the flagship OLED range and
the budget-conscious NanoCell models.

22. Social Media Marketing Trends

23. Krispy Kreme - Four Days of Glaze
Krispy Kreme is building anticipation
for the New Year with Four Days of
Glaze. Krispy Kreme's donut deal
gives those with a sweet tooth the
chance to get two Original Glazed
dozens for just $12 from December
31st through to January 3rd.
Knowing that people are looking for
things to smile about in 2021, Krispy
Kreme is encouraging people to post
and tag on social media, showing the
sweet ways they're ringing in the
New Year.

24. Torchy’s Tacos - Hangover
Hotline
Torchy's Tacos created a Hangover Hotline that
can be called during the first few days of 2021
to make it easy for taco lovers to find the
perfect comfort foods to ease them into a New
Year.
The hotline from the craft casual taco chain
was created to lift spirits after the difficult year
that has been 2020 and give people the chance
to be entered to win free tacos for a year.
By calling 833-L8R-2020, taco lovers will be
presented with a variety of options based on
the severity of their "2020 hangover."

25. Thank You