1. 6 Data-Driven Leadership Trends for 2016
Presented by IBM THINK Leaders!
2016

2. We tapped our global THINK Leaders network
for a diverse set of predictions for 2016.
© 2015 IBM Corporation
2!
Chief Information
Officer, Usha
International
Vinod Krishnan
Author, The
Business Romantic
Tim Leberecht
Chief Information
Officer, UCB
Herman de Prins
Chief Technology
Officer, Catalina
Steve Rubinow
Author, Shark Tank
Jump Start Your
Business
Michaell DuDell THINK Leaders
Editorial Team

3. “How is data going
to influence executive
decision-making
in 2016?”

4. #1 Data-Powered Personalization
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4!

5. From e-commerce to brick-and-mortar, consumers demand a
personal touch. Businesses will leverage user data at key touchpoints
to guide product development and personalize customer journeys.
#1 Data-Powered Personalization
© 2015 IBM Corporation
5!
"We expect to use the insights gleaned from this !
data to tune our product and service offering. !
We expect the online insights to have tremendous !
impact in the offline world.”!
-Vinod Krishnan, CIO, Usha International

6. #2 Big Empathy

7. Big Data and artificial intelligence will make companies smarter
and more compassionate. Datasets will inform more decisions,
but will not replace intuition.
#2 Big Empathy
© 2015 IBM Corporation
7!
“Business leaders will start using big data for
'big empathy,' and look to artificial intelligence to
become more emotionally intelligent, both about
their customers and employees.”
-Tim Leberecht, Author, The Business Romantic

8. #3 Data-Driven Culture

9. Data and analytics will continue to demand a seat at the table.
Executives will embrace a data-driven mindset, and expand this
thinking organization-wide.
#3 Data-Driven Culture
© 2015 IBM Corporation
9!
"Data and analytics will enable us to make better
decisions. And even more important, to improve
our execution on the decisions.”
-Herman de Prins, CIO, UCB

10. #4 Survival of the Fittest Data
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10!

11. As more data becomes available, companies will prioritize datasets
that provide a real competitive advantage. Data with real business
value offers actionable insights or acts as a direct source of revenue.
#4 Survival of the Fittest Data
© 2015 IBM Corporation
11!
"Additional data sources that will stem from the
growth of the Internet of Things will add to the
richness of data and understanding of the world
—but not all will prove to be equally useful.”
-Steve Rubinow, CTO, Catalina

12. #5 Hyper-Relevancy
© 2015 IBM Corporation
12!

13. Companies will use data at the right moment to tell the right story.
Location analysis tools will target individual consumers, immediately
connecting personal devices with physical structures in the real world.
#5 Hyper-Relevancy
© 2015 IBM Corporation
13!
"[As organizations] embrace a more contextualized
approach, location analysis tools will become
increasingly important to achieving this goal—
especially as it relates to out-of-home marketing
and advertising.”
-Michael Parrish DuDell, Author, Keynote Speaker

14. To arrive at our final prediction,
our editorial staff analyzed the
language used in all articles we
published in 2015.
© 2015 IBM Corporation
14!

15. #6 Data by Design
© 2015 IBM Corporation
15!

16. Savvy executives will creatively apply design thinking (a focus on the
needs of the user) to data streams to generate new revenue, tap into
new markets and optimize operations.
In 2016, design thinking—as a guide to product development and
corporate culture—will continue to be integrated into companies,
through dedicated internal business groups or external consultants.
#6 Data by Design
© 2015 IBM Corporation
16!

17. THANKS!
@IBMThinkLeaders
Get how-tos, read candid C-suite interviews, and
register for events on data-driven leadership at
ibm.biz/thinkleaderscommunity
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Designed by Elizabeth Wood