Karen Nahum, De Agostini @Bologna Book Fair 2015, TISP workshop

1. DIGITAL CHILDREN
BOOK EVOLUTION AND
READERS
ENGAGEMENT
TISP MASTERCLASS - 31 MARCH 2015
Karen Nahum
Digital Director De Agostini Libri - @KarenNahum

2. Digital book evolution
Digital - Paper - Social ecosystem
1 - INTRO

3. Digital book evolution
Social
2 - SOCIAL
DeAgostini Libri
DeAgostini YA
Libromania
Utet
Scuola
FOLLOWER:
6.928
FAN:
55.539
Target: parents

4. Timbuktu & DeAgostini
3 - TIMBUKTU + DEAGOSTINI
About Timbuktu + DeAgostini

5. Timbuktu & DeAgostini
4 - TIMBUKTU + DEAGOSTINI
1° editorial case of combined presence:
• paper books + digital animated books
• cross iStorie app with games
• digital books for iBooks Store (sound and
animation) and Kobo (sound)
Available from 21 October see the video

6. Timbuktu & iStorie
5 - TIMBUKTU + iSTORIE
Timbuktu presented with a digital lab for kids:
18 October 2014,
Open bookstore, Milano

7. Timbuktu & iStorie
iStorie’s kiosk
Timbuktu’s digital books will be
available in the kiosk iStorie (ios
e android).
In iStorie there will be DeAgostini
and WhiteStar’s ebook.
First titles avaibles:
• Timbuktu’s serie
• Il Re delle meraviglie
• Animali a metà
• Le favole di Esopo
6 - TIMBUKTU + iSTORIE

8. WhiteStar & iStorie
How does it work…
From paper to ebook:
Badge: ebook included
Unlock with augmented reality
7 - WHITESTAR + iSTORIE

9. iStorie – How do we proceeded
8 - HOW DO WE PROCEEDED
Define a platform:
Define the project:
Requirements, wireframe & flows
Costant check
with the vendor
App in the stores:
In the meanwhile: ebooks realization
Graphical design:
Collection of materials from the editorial staff:
• Storyboard design
• Interface design
• Graphical adjustment and design
• Realization in KBM
Embed in the kiosk

10. Digital book evolution
9 - DIGITAL BOOK EVOLUTION
Digital and Paper books
paper books
sign in website
interactive digital book

11. Fiabe Preziose
Fairytails paper books
with digital extention
10 – FIABE PREZIOSE

12. Math & Tap
From a school book
to digital educational
entertainment
11 – MATH + TAP
A system of three apps
together with the books to
reinforce math, logic and
language

13. At the end of contest (spring 2014) 4 interesting project and stories were
identified to become interactive digital books:
• Milano ad altezza di bambino
• L’amore è un ravanello
• Se fosse
• Il vanto del vento
Contest Create the book of the future
12 - CONTEST

14. 13 - CONTEST
• city discovery: Milano in 10 steps
• games and interactions
• a kid as main character and
guide
Milano ad altezza di bambino
see the video
Contest Create the book of the future
Among Apple best
childrens books for 2014

15. Milano ad altezza di bambino
14 – MILANO AD ALTEZZA DI
BAMBINO
Milano ad altezza di bambino presented with a digital lab for kids:
14 March 2015,
Milano

16. THANKS
Follow us on:
deagostinilibri.it
/DeAgostiniLibri
@DeAgostiniLibri