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Christy Tanner - TV makes you smarter 11 4-11 final

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Christy Tanner - TV makes you smarter 11 4-11 final

  1. 1. TV MAKES YOU SMARTER How technology is changing entertainment November 4, 2011 @christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile
  2. 2. QUESTION #1: WHAT‟S YOUR FAVORITE NEW SHOW? Tweet your answers to @christytanner 2
  3. 3. HOMELAND 3
  4. 4. WHAT‟S TVGUIDE.COM USERS‟ FAVORITE NEW SHOW? 4
  5. 5. #1 new show 5 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  6. 6. #2 new show 6 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  7. 7. #3 new show 7 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  8. 8. WHAT‟S MASHABLE MEDIA SUMMIT ATTENDEES‟ FAVORITE NEW SHOW? 8
  9. 9. New Girl TIE! Up All Night 9 Source: Survey of Mashable Media Summit Attendees
  10. 10. HOW IS TECHNOLOGY CHANGING ENTERTAINMENT? 10
  11. 11. #1: Second Screen = Mass Market #2: Ways to watch = Growing options #3: Great shows = More than ever 11
  12. 12. #1:Second Screen = Mass Market 70%* *70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV 12 Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants
  13. 13. New apps launch every day 13
  14. 14. It‟s hard to keep track ABC FOX MTV TLC ABC Player Fox News for Ipad MTVWatchWith TLC Network (iPhone only) Fox Business for iPad Jersey Shore Social TV Apps ABC News Terra Nova Real World: San Diego Miso Jimmy Kimmel Live The Cleveland Show Awkward. i.TV ABC Video Bookstore House M.D. Death Valley Tap TV AMC Bones Ridiculousness TV Daily AMC Mobile (iPhone only) Family Guy (iPhone only) Cuff'd yap.TV Breaking Bad Glee Teen Mom GetGlue Mad Men Cocktail Culture (iPhone only) FX When I Was 17 I Used to be Fat IntoNow Sons of Anarchy The Walking Dead TunerFish American Horror Story NBC CBS It's Always Sunny in Philadelphia (iPhone only) NBC Trendrr Fall Preview HGTV Tour de France All Access Philo CBS News HGTVtoGO NBC Sports Talk for iPad The Channer CBS Sports Pro Football HBO NBC Live Other TV Apps CBS Sports for iPad HBO Go NBC Nightly News Crackle Band of Brothers The Royal Wedding by NBC Zap2It (What's On?) The Amazing Race Big Love CNBC Real-Time Time Warner Cable 48 Hours Mystery Today for iPad Boardwalk Empire Verizon Fios Num3ers Bored to Death The Thing: Flame Thrower AOL TV Comedy Central Capadocia Telemundo Novelas EW's Must List Comedy Central (iPhone only) Carnivale Burn Notice Graphic Novel People The Word Colbert Report Curb Your Enthusiasm OxygenLive TV.com South Park Avatar Creator Deadwood WWE Tough Enough IMDb Eastbound and Down Bravo Now The CW BuddyTV Enlightened Top Chef Foodie Fight The CW Full Episodes Xfinity Game of Thrones Showtime Nikita Spy Training SHO Social Hulu+ Generation Kill The Vampire Diaries (iPhone only) John Adams Weeds Discovery Life and Times of Tim The Big C Discovery Channel HD Little Britain USA House of Lies Rome Homeland Discovery Channel Cannon Challenge Sex and the City Dexter Ultimate Sharks Real Time with Bill Mahar The Borgias MythBusters Six Feet Under Californication Deadliest Catch (iPhone only) Sopranos Episodes E! Treme Gigolos E! Online (iPhone only) True Blood Nurse Jackie The Wire The Real L Word Shameless The Tudors 14 Web Therapy
  15. 15. Users have embraced TVGuide.com‟s second screen products 15
  16. 16. TVGuide.com apps: • 5M installs & 1.5M Home monthly active users 91% • 40% increase in engagement YOY Other 9% 16 Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011
  17. 17. Social activity on TVGuide.com has 5M exploded in the past check ins year … and advertiser 60+ support has surged sponsors 17 Source: TVGuide.com Internal Reporting
  18. 18. 18
  19. 19. “the „oh SH*T‟ moments” “to keep my faves on the air” “feeling connected” 19 Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants
  20. 20. #2: Ways to watch = Growing options 20
  21. 21. Fans have 1 zillion ways to watch 21
  22. 22. “It feels like work” “I don‟t want to miss anything” 85% want a personalized TV Guide 22 Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents
  23. 23. Over 400,000 users have Watchlists 23 23 Source: TVGuide .com Internal Reporting
  24. 24. Your Watchlist showcases your friends‟ Facebook favorites 24
  25. 25. … and lets you see official Tweets 25
  26. 26. Celebs are giving us their Watchlists 26
  27. 27. Top new shows in Watchlists correlate with ratings 27
  28. 28. Social Power Rankings spotlight users 28
  29. 29. #3: Great shows = More than ever 29
  30. 30. “It‟s better to be a TV fan now more than ever 52% before” 30 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  31. 31. “This season is better than last year” 36% 31 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  32. 32. Fans are watching more TV 20000 % who watch 30+ hours per week 18000 32% 16000 +14% 14000 12000 10000 28% 8000 6000 4000 2000 0 2010 1 2011 2 32 32 Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
  33. 33. 93% watch live TV Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants 33
  34. 34. 55% watch online 34 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  35. 35. 27% will buy a tablet in the next year 35 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  36. 36. 19% will pay more for content 36 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
  37. 37. HOW IS TECHNOLOGY CHANGING ENTERTAINMENT? 37
  38. 38. #1: Second Screen = Mass Market #2: Ways to watch = Growing options #3: Great shows = More than ever 38
  39. 39. HOW HAS TV MADE FANS SMARTER? 39
  40. 40. 40
  41. 41. They bend time to their will 20000 % who watch 30+ hours per week 18000 32% 16000 +14% 14000 12000 10000 28% 8000 6000 4000 2000 0 2010 1 2011 2 41 41 Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
  42. 42. 42
  43. 43. QUESTION #2: How has TV made YOU smarter? Tweet your answers to @christytanner 43
  44. 44. Our users have forced us to be smarter 44
  45. 45. “I was wondering how to keep track of all the new shows … You solved my problem.” 45
  46. 46. WHAT‟S THE GREATEST CHALLENGE FOR MEDIA & JOURNALISM? 46
  47. 47. THERE WILL ALWAYS BE NEW “PROBLEMS” 47
  48. 48. 48
  49. 49. 49
  50. 50. THANK YOU @christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile 50

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