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Executives should be using LinkedIn
● Build a professional and focused LinkedIn Profile
● Build and continue to grow a highly relevant LinkedIn Network
● Share and Engage on content relevant to their industry & clients
Provide themselves, their employees, their business, their clients and their
industry the opportunity to create more value from LinkedIn.
It only takes a little bit of work
● Ask your LinkedIn Strategist to help you or your marketing team to build your LinkedIn
● Add LinkedIn to your mobile phone to send out invites quickly as the need arises, or
offload this task to your administrative team.
● Once a month review your client’s content, your own company’s content and engage on
it with a like and/or a comment.
● Once a month write a new article or work with your marketing team to write an article
that you or your admin shares on your own LinkedIn Profile.
● Maximum effort - maybe 1 hour a month once you or your admin develops the habit.
Lock down your account
● Turn on two step authentication.
● Use your business email account and primary business phone number.
● Disable viewing or your contact information.
● Disable invites from people who do not have your email address.
● Turn off all email notifications beyond system messages.
● Turn off all sponsored email and InMail messaging.
● Disable all ad preferences.
● Turn off all interest categories.
● Disable all third party data features.
● Disable Active Status Indicator.
● Turn off SMS Notifications.
● Exit all LinkedIn Groups.
● Add a Rich Media PDF document stating the types of invites you will accept.
Manage your account (or offload this task to
your admin team)
● Send targeted invites to the most appropriate people.
● Process all received invites on a weekly basis. Ignore all irrelevant invites.
● Review all notifications. Respond to only the highly relevant
● Withdraw all sent invites that are more than a month old.
● Review all LinkedIn messages regarding the account on a weekly basis
(forward to admin team if relevant)
● Share relevant business/industry content at least once a month.
● Engage on relevant business/industry/client content at least once a month.
Help your clients, employees and peers
If a client asks for a relevant introduction to a LinkedIn connection, accommodate the
request using in person, phone or email intro.
If an employee asks for a relevant introduction to a LinkedIn connection,
accommodate them as soon as possible.
If a peer business professional asks for a relevant introduction to a LinkedIn
connection, accommodate them as soon as possible.
Executives who enjoy producing stories regarding their industry have an advantage.
This content can be distributed across social media in ways to develop a social
leadership perspective for the executive.
Write or off load some of this writing and distribution work to a trusted and
knowledgeable content producer.
LinkedIn should not be a burden
Managed well LinkedIn is a great business tool for
executives, however, it needs to be managed and
used appropriately on a consistent basis.
Burriss Consulting, Inc.
LinkedIn Strategist, Coach & Trainer
336-283-6121 / firstname.lastname@example.org