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BCIBCI
Purposeful LinkedIn
Networking
By Teddy Burriss

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BCIBCI
Networking on LinkedIn
610 Million LinkedIn Members to consider connecting with.
Powerful search tools w/ 11 unique filters in LinkedIn & 22 filters in Sales
Navigator.
Be purposeful about the decisions you make when networking on LinkedIn.
Consider my best practices:

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BCIBCI
Two important best practices
1. You don’t need to connect with every Tom, Dick and Betty on LinkedIn.
2. There are two people you should consider connecting with on LinkedIn:
a. People you can help.
b. People who can help you.

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BCIBCI
If you are not sure, ask before connecting
Use the Manage All page on your LinkedIn Network page to send a message
asking; “who are you and what do you want?” (Use more polite words)
Remember, purposeful connecting requires this query when you are not
sure.

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The People you can help may include:
1. People you can encourage, motivate, inform or education through
your engagement on LinkedIn
2. People you can help them through a direct conversation
3. People you can help by alerting them of opportunities they could
benefit from.
4. People who need help connecting with another LinkedIn Connection
who can help them.

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The People who can help you may include:
1. People who provide encouragement, motivation or education.
2. People you can get into an open and mutually beneficial conversation
with.
3. People able/willing to introduce you to your Most Important Viewer.
4. Your Most Important Viewer who may be open to a business
conversation.

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BCIBCI
Don’t just connect - engage immediately
This is a huge missed opportunity for many LinkedIn Members.
Regardless of the reason to connect, say something to your new LinkedIn Connection immediately after
connecting.
Make it purposeful and all about them.
Invest more time immediately engaging with your Most Important Viewer and less on all of the other
connections. (There is only so much time and we have to be purposeful)

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Networking for Mutual Benefit Edict
I wrote these two edicts in 2010
#1 - "Networking is finding, developing and nurturing relationships that mutually move people forward
through life.”
#2 - “Connect with someone new every day of your life.”
I live by these edicts in real life as well as on LinkedIn. Everyone should.

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BCIBCI
Are your sales professionals networking with
purpose on LinkedIn?
Maybe we should talk
Teddy Burriss
336-283-6121 / info@burrissconsulting.com