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22 avr. 2013
Driving growth throughmobileMobile Life draws on the behaviours, motivations and attitudes of 38,000 peoplein 43 countries, to develop recommendations on activating a business andmarketing strategy via mobile.The ubiquity of mobile and the rapid growth of Smartphoneshave had a huge impact on the way consumers behave. Fromweb browsing and mobile commerce, to social networkingand location-based services, people are engaging with an ever-increasing range of services on their phone.As the most multi-dimensional channel available to marketers,mobile is enabling interaction with consumers on a personallevel, offering new forms of engagement and rewards, whileproviding retailers and brands with valuable data and digitaladvertising opportunities. With global mobile penetration at92% across the markets studied and great swathes of theworld accessing the Internet for the first time via mobile,every marketer needs to consider the role that mobile plays indelivering their strategy.A vital tool for businesses looking to understand how mobilecan help to fuel business growth, Mobile Life informs marketingplanning, guides partnership decisions and helps to prioritiseinnovation projects.Follow us onMobile Life© TNS 2013
How to use Mobile LifeThere are many different ways to access the full study, frompurchasing an in-depth report on a specific geography orcategory, through to access to all reports and the raw dataitself, together with an online platform to further interrogateit. The real benefit of Mobile Life comes from collaboratingwith one of TNS’s mobile experts, operating in over 80 marketsglobally to address a specific business challenge. TNS’s stronglocal presence enables us to provide recommendations forgrowth that are based on a close understanding of theindividual market.AvailabilityThe latest Mobile Life findings will be available from the end ofApril 2013.About TNSTNS advises clients on specific growth strategies around newmarket entry, innovation, brand switching and stakeholdermanagement, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNShas more conversations with the world’s consumers thananyone else and understands individual human behaviours andattitudes across every cultural, economic and political region ofthe world.TNS is part of Kantar, one of the world’s largest insight,information and consultancy groups.To register your interest, please contact usat firstname.lastname@example.org orvia Twitter @tns_globalFor more information please visitwww.tnsglobal.comMobile Life helps to address key questions:■■ What impact is mobile having in the retail channel and how can brands minimise the risks and realise the opportunities?■■ What are the mobile platforms and services that are driving consumer engagement today and which are most likely to grow in the future?■■ How are consumers behaving on mobile and what opportunities do these behaviours present to brands?■■ How will ‘mobile wallet’ change consumer behaviours? And what actions should brands take to plan for this today?■■ What other devices are people using and how will increased uptake of tablets change the environment further?Scale and coverageMobile Life is an annual investigation into the behaviours,motivations and priorities of the world’s mobile phone users.Now in its eighth year, Mobile Life is the most comprehensiveview of how the world’s consumers are using their phonestoday and the opportunities this presents for brands.© TNS 2013Follow us onMobile LifeBased on 38,000 conversations in 43 countries, Mobile Life isdesigned to capture the entire population of mobile users ineach market and includes:Argentina, Australia, Brazil, Cameroon, Canada, China,Czech Republic, Egypt, Finland, France, Germany, Ghana,Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia,Mexico, Netherlands, New Zealand, Nigeria, Norway,Philippines, Poland, Portugal, Russia, Saudi Arabia, Senegal,Singapore, Slovakia, South Africa, South Korea, Spain,Sweden, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam.