1. Analytics:
The Key To
Mobile Success
Analytics are the key to mobile success – especially for mobile. Is your analytics team
and infrastructure ready to help you unlock the potential of your mobile marketing
and customer experience initiatives?
TPG can help your organization measure, optimize and monetize your mobile efforts
– starting with understanding all of the puzzle pieces needed to tell the story of your
mobile web sites or mobile apps:
Platform, Channel and Campaign Analysis & Optimization
Online Channels
Offline Channels
Web (SEO, PPC, Display,
Affiliate & Aggregator
Mgmt.)
Data Strategy
Predictive Modeling
Email
Prospect Segmentation &
Targeting Retargeting
Social
Database
Management
Questions to Ask
Questions to Ask
What is your mobile Data Strategy?
Are your Database Management plans firmly in place,
helping to enable a “single customer view” of your data?
Are you incorporating Predictive Modeling techniques to
score and optimize prospect and customer mobile
interactions, leveraging Prospect Segmentation &
Targeting Retargeting tactics to interact with prospects
and customers across your multi-platform touchpoints?
Are your campaign plans, creative, execution and
measurement systems prepared to handle the gamut of
mobile (Web, Email, Social and App Store) channels?
Do you have the agility to rapidly pivot on data outputs
and provide actionable insights to adjust your digital
campaigns – or mobile experiences – on-the-fly?
App Stores Act as a Channel or Touch Point in
the Mobile Customer Journey
“ASO” (App Store Optimization)
Available In
Android
Market
Questions to Ask
Do you understand how to optimize, measure, and integrate
data from App Stores, regardless of whether they are a channel
or a touchpoint in the mobile customer journey?
Is your App Store content optimized for app store findability?
Social Sentiment and Attitudinal Analysis & Optimization
- Throughout the Customer Journey & Life Cycle
Holistic Mobile Optimization
Server-Side:
Hitwise
Mobile Benchmarking
Acquisition Analysis:
Quoting Optimization &
Retargeting
Servicing Optimization:
Payments, Claims &
Assistance Analysis
Mobile
Web App
Screen Flow
Analysis & Optimization
Cross-Selling Up-Selling
Optimization:
Customer Segmentation
& Targeting Retargeting
Lifetime Value Modeling
Database Management
Questions to Ask
Can you assemble all of the puzzle pieces of mobile measurement – mobile
benchmarking, web app screen usage and screen flow analysis &
optimization and server side data, complimented by social and attitudinal
(Voice of the Customer) signals, to give you an overarching view of how
your mobile experiences are being used, thought of, or competing against
other mobile experiences?