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Case Study Visit Scotland
- 2. BtoB BtoC
- 4. Conception of dedicated press kit featuring Scotland through the main campaign interests “ Homecoming Scotland”
- 5. Conception of dedicated press kit featuring Scotland through the main campaign interests “ MEET THE SCOTS”
- 6. Concept: Presentation of Agenda of events for Homecoming Scotland Year to Tour Operators, Airlines and Press in a venue in Paris where they can feel home ! Venue : Boutique Flamant - St Germain des Prés - Paris A furniture shop designed like a house : each room is dedicated to one specificity of Scotland : guests are invitged to play golf on a Wii in the kids room, to taste Scottish cuisine in the kitchen, do a whisky tasting in The living room, wear Scottish modern kilts in the dressing … Guests : 150 people : press and trade Approx Budget : 12 000 EUR
- 12. Date Press Trips : number of Medias Press releases / Newsletters Press Coverage Value 2004 11 8 430 357 € 2005 19 14 719 675 € 2006 26 14 717 305 € 2007 15 12 1 643 888 € 2008 10 14 2 090 628,50 € 2009 39 13 + 3 newsletters 3 299 985 € 2010 30 9 + 10 newsletters 2 831 698 € TOTAL 150 97 releases : newsletters 11 733 536,50 €