A presentation given at the 2016 Traffic Safety Conference during Closing Session: Technologies Enhancing Transportation Safety. By Susan Chrysler, Senior Research Scientist, Texas A&M Transportation Institute

1. © 2015 National Safety Council
Susan Chrysler
Texas A&M Transportation Institute

2. From surviving crashes to
preventing them altogether

3. © 2015 National Safety Council
Total of 2,015 completions
(nationally representative dataset)
National Consumer Survey of
Driving Safety Technologies

4. © 2015 National Safety Council
What the Research Told Us:
Consumer exposure to technologies
0%
20%
40%
60%
80%
100%
Cruise
control
Anti-lock
braking
system
Traction
control
Back-up
camera
Back-up
sensors
Blind spot
alert
Adapative
cruise
control
Forward
collision
warning
Lane
departure
warning

5. © 2015 National Safety Council
• 40% reported their vehicle had acted in
a way that startled them or in a manner
they did not expect
• 33% sought information to understand
why their vehicle behaved the way it did
Vehicle Experience

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57%
Search engine
52%
Local mechanic
Where Do Consumers Go for
Information?
49%
Owners manual
48%
Car Dealership

7. © 2015 National Safety Council
The Solution:

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MCDW Strategy: Reach Consumers
When They are Thinking About Driving

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What’s Next?
• Educate drivers
• Boost visits
• Engage consumers
• Target drivers

10. © 2015 National Safety Council
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