1. 1
Thom VanderKlipp
Case Study

2. 2
Case Study - Lazydays
Objectives:
•Rebrand the Lazydays customer experience at every touchpoint
•Create segmented communications platforms
•Data capture and create CRM protocols
•Create lead management workflows
•Increase lead generation improve conversion

3. 3
.com
Content
Customer
Experience
.com
Content
Social
Media
On-site + Off-site
Events
The Loyalty Loop
The Decision Journey
On-line
SearchOff-site
Event
Social
Media
On-site
Education
Affinity
Programs
Phone
BRV
Magazine
eMail
BRV
Magazine
eMail
BUY
Sources of lead generation
• Outer loop represents lead acquisition efforts
• Target via outbound and inbound marketing
• Inner loop represents customer retention
• Communicate via CRM, retargeting, incentives and loyalty programs
Case Study - Lazydays

4. 4
Establish lead management protocols
• Integrate data bases
• Implement Site Catalyst tracking
• Create welcome workflows
• Segment messaging strategies
• Track message activity and open rates
!
Case Study - Lazydays

5. 5
WEBSITE
Case Study - Lazydays

6. 6
eMAIL
Expert information.

7. 7
RETARGETING
with Fetchback

8. 8
PRINT

9. 9
SIGNAGE
ESPRESSO
AFREE
KITTEN
WILL BE GIVEN
AND
UNATTENDED
CHILDREN
meow

10. 10
Lazydays Case Study - Results
• Increased lead volume by 300%
• Increased conversion throughout sales funnel by 50%
• Increased closing ratio for online leads by150%
• Grew towable sales by 30%
• Grew database engagement by 100%