1. Portfolio Project
Presenter: Austin Givan

2. Video Intro

3. Interview

4. Let’s Get the Insights!
- Facebook/Instagram Meta Analytics:
Men: 70.40%
Women: 29.60%
Majority in the 25-34 age group.
Post reach: 234
Post engagement: 29
- Twitter/X Analytics:
8.6K impressions/day
Engagement rate: 0.8%
15 link clicks
1.1K likes
41 replies
- WordPress Analytics:
55 views
9 likes
2 comments

5. Social Examples

6. - Visual content is favored over text-based content in today's digital landscape.
- Campaign demographics indicate a signi
fi
cant male presence (70.40%) but need
improvement in engaging the female audience (29.60%).
- The primary age group engaged was 25-34, meeting campaign standards.
- Visual content consistently outperformed readable content in terms of traf
fi
c and
engagement.
- The campaign provided valuable hands-on experience in social media campaign
management.
- Skills gained include strategic planning, platform selection, KPI measurement, and
data-driven adjustments.
Key Takeaways

7. References
- (No date) Twitter. Available at: https://twitter.com/OG_TW1G (Accessed: 16 September 2023).
- (No date) WordPress.com. Available at: https://wordpress.com/stats/day/austingivan.wordpress.com (Accessed: 24 September 2023).
- DALLAS COWBOYS DEMOGRAPHICS AND STATISTICS (no date) Zippia. Available at: https://www.zippia.com/dallas-cowboys-careers-20890/demographics/
(Accessed: 16 September 2023).
- (no date) Facebook. Available at: https://www.facebook.com/TW1GLtd (Accessed: 16 September 2023).
- Login and Access Meta Business Suite and business manager (no date) Login and Access Meta Business Suite and Business Manager. Available at: https://
business.facebook.com/latest/insights/overview/?ad_account_id=6002978795464 (Accessed: 24 September 2023).
- TW1G, By (no date) Austin Givan’s (TW1G) blog, Austin Givan’s (TW1G) Blog. Available at: https://austingivan.wordpress.com/ (Accessed: 16 September 2023).
- Dive into anything (no date) Reddit. Available at: https://www.reddit.com/r/F1Memes/comments/16b
fi
fq/what_you_guys_think_about_his_reaction/ (Accessed: 12
September 2023).
- Honigman, B. (2015) The 4 ingredients that make an effective meme, Brian Honigman | Marketing Consultant. Available at: http://www.brianhonigman.com/meme-
best-practices/ (Accessed: 12 September 2023).
- OG_TW1G X Insights (no date) Twitter. Available at: https://analytics.twitter.com/user/OG_TW1G/home (Accessed: 24 September 2023).
- Ifunny - the best memes, video, gifs and funny pics in one place (no date) iFunny. Available at: https://ifunny.co/ (Accessed: 12 September 2023).