How to create a relevant network for an modern art institution. University Project at Hyper Island

1. Creative Junkies for
MIMA
visual arts network

3. We are impressed by all the activities within
MIMA. We are very excited to support MIMA
and enhance your network.

4. Join together!
The MIMA visual arts network is the bridge
between MIMA and Tees Valley art sector.

5. art peopleOur key stakeholder,
the artists, has three
main needs:
➡ recognition
➡ belonging
➡ development

6. MIMA has a strong market position and valuable
resources. MIMA has the tools to lead the
change and support the Tees Valley Art sector.

7. What’s the
key issue?
!
There is a lack of
clear identity and
communication.
There is no platform
for connection and
interaction.

8. Think big!
MIMA visual arts network shall
become the central hub for
visual arts in the Tees Valley.

9. Close the gap!
Our mission is to
support, connect and promote.

10. Be relevant,
be present!
!
!
Connecting people, places and art.

12. How does the Artees app work?

13. How does the Artees app work?

14. Bridge online
and offline!
Seamless interaction across
different devices.

15. Bring it to life!
!
Highly relevant for Artees’
success is:
1. Shared values
2. Trust and transparency
3. Clear benefits

16. Let's get started!
!
Pop-up galleries, workshops and networking
events - the Artees weekend tour carries our
message to the Tees Valley.

17. Powerful because
!
➡ Clear identity
➡ Focus on two features
➡ Easy-to-use interface
➡ Based on giving and receiving
➡ Benefit for all stakeholders