1.
GET DATA SMART.
Boost your career with Tableau skills.

2.
Data is everyone’s business
Today, the power to perform analytics lies in the hands of many instead
of the few. People, regardless of their roles, are empowered to wear many
analytical hats. From consuming data on dashboards and performing ad
hoc analysis to sharing insights with others, making decisions with
data is a must-have skill.

3.
Everyone wants data talent
With self-service analytics now the norm, the demand for data skills
has spread like wildfire. There are currently more than 70,000 jobs in
data analytics listed on Indeed.com. “Analytics manager” ranked 5th
on Glassdoor’s list of 50 best jobs in America. And LinkedIn listed two
different analytics jobs among its list of 20 most promising jobs of 2017.
DATA TALENT

4.
50 best jobs in America
Analytics manager
RANK JOB TITLE
#6
#7
#5

5.
20 most promising jobs of 2017
TOP 20 JOBS ANALYTICS JOBS
Analytics manager
Business analyst

6.
Visual analytics = even hotter
Visual analytics skills have proven especially hot. Forbes recently ranked
Tableau as the technical skill with the third biggest rise in demand
(after big data and Node.js). Forbes cited a whopping 1,581% spike in
mentions of Tableau in job postings.

7.
Tableau also ranked third in Upwork’s list of the top 20 fastest-growing
freelance skills. And LinkedIn included “data presentation” in its list of
top 10 skills to get you hired in 2017.
Top 20 fastest-growing freelance skills
RANK SKILLS
Tableau
#4
#3

8.
A huge talent gap
We’ve been expecting this boom for some time. In a 2015 MIT Sloan
Management Review survey, 40% of respondents said they had difficulty
hiring analytical talent. And more than five years ago, the global
business consultancy McKinsey predicted a shortage of as many as
1.5 million managers and analysts with analytics know-how by 2018.
THERE’S A SHORTAGE OF
ANALYTICS KNOW-HOW

9.
Data is nothing without people
Because data is only as valuable as the people who are able to unlock
actionable insights, organizations across the globe are racing to find
employees with analytical skills.
See what colleges are producing data talent

10.
We’re putting the power back into the users’ hands.
They’re able to go in. They can customize. They can do
whatever they need to do to meet the requirements of
their business.
ǜǜ Ebony Weddington Data Analyst, ExxonMobil
L E A R N M O R E

11.
For higher ed, the pressure is on
A number of colleges said they created business analytics programs in
response to what one educator called “a crushing need for talent” from
large firms.
THERE’S A NEED
FOR TALENT

12.
Companies were looking for graduates with not only
the technical skills but also the business skills.
ǜǜ Lindsay Montanari Assoc. Director, MS in Analytics Program, Northwestern University

13.
More colleges now teach analytics
All but seven of the top 150-ranked US universities by US News offer
a formal analytics program, according to our year-long study of more
than 7,000 schools.

14.
And more than half (52%) of all analytics programs were created after
2010. This signals a tremendous growth in the field of business analytics.
R E A D T H E S TAT E O F D ATA E D U C AT I O N R E P O R T

15.
More ways to get a data education
Education companies have also added analytics courses to their
offerings. Udacity, General Assembly, Pluralsight, and Lynda.com
are teaching visual-analytics courses to professionals, some
virtually and some in-person.

16.
We’re also seeing a rise of Massive Open Online Courses on data and
business analytics. For example, one of Coursera’s top specializations
focuses on turning data into value and using metrics to drive the business.

17.
Early adopters get big career boosts
When Paul Lisborg joined the Oldcastle, one of America’s leading
manufacturers with an old-school approach to data, he urged the team
to try Tableau for faster insights.
Instead of a mining a 500-page PDF for data insights, the power of
their monthly report went from zero to sixty overnight with data
visualization.
THE POWER WENT FROM
ZERO TO SIXTY

18.
R E A D F U L L S T O R Y
It really caught fire with senior management. And of
course, once people in the field see the dashboards,
they say,‘How can I get my hands on that?’
ǜǜ Paul Lisborg Business Analyst, Oldcastle

19.
Prove your Tableau skills
with certification
As the demand visual data skills continues to rise, data professionals
are validating their knowledge with Tableau certification.
“There is definitely a certain level of recognition that comes with
the certified professional credentials,” says Felix Caspari, Senior
Financial Analyst at Natural Partners. “It truly sets you apart in a very
competitive environment.”

20.
Showcase skills with
a visualization portfolio
Boost your credentials on LinkedIn with Tableau certification. And if
you want to take it to the next level, build a series of data visualizations
and dashboards to showcase how you work with data. Also consider
publishing your data visualizations to Tableau Public to build a public-
facing digital portfolio of your visualizations.
L E A R N H O W T O P U B L I S H YO U R W O R K
TAKE IT TO THE NEXT LEVEL

21.
New skills mean new job opportunities
Gaëlle Periat first came across Tableau while working as a developer in
the gaming industry.
She quickly taught herself Tableau with support from the Tableau
Community. “It was really simple. I told wonderful stories about the
video games we were creating at the time.”

22.
R E A D F U L L S T O R Y
I definitely don’t see myself pursuing any
of my new professional projects in data
without Tableau.
ǜǜ Gaëlle Periat Data & BI Manager, Ubisoft Entertainment

23.
Tableau has totally changed
the trajectory of my career.
ǜǜ Amanda Gessert Assoc. Director of Business Intelligence, Merkle
R E A D F U L L S T O R Y

24.
Love your job
Mastering business analytics isn’t just a savvy career move. The ability
to investigate the data at the speed of thought is a fundamentally
satisfying thing.
When you can add value, identify opportunities, and become
a respected voice at the table, work becomes much more fulfilling.
DATA AT THE SPEED
OF THOUGHT

25.
I work in a role where I can show people what’s
possible. I hear the gasps the sighs, and the river of
ideas as I demo my work.
ǜǜ Bridget Windsy Cogley Consultant, Teknion

26.
Get started now
Jumpstart your career by starting a free trial of Tableau desktop today.
G E T F R E E T R I A L
0