In 2012, Tact Medical Staffing surveyed over 8,000 Registered Nurses in New York and New Jersey to assess their online social habits and behavioral patterns. With this information, we hope to build and engage a collaborative online community for the nursing profession. Please visit our website at www.tactstaff.com for questions or more information about Tact Medical Staffing!

1. 2012 Research Survey by Tact Medical Staffing
RNs are too!

2. Tact Medical Staffing is a team of dedicated staffing
consultants providing strategic solutions
for talent acquisition.

3. 8,000+
Registered Nurses
in NY & NJ were
Surveyed Online

4. Purpose: To Assess the Online
Social Habits
of Healthcare Practitioners

5. 69% Search for Jobs or Career Advice
68% Keep Up-to-Date with News
65% Stay Informed of Healthcare Trends
45% Are Looking to Network
44% Chat with Friends and Family
74% Research an Organization or Business
What Are the Online Behavioral Patterns
of Registered Nurses?

6. Internet Behaviors in the U.S.

7. 78%
Of Americans
Regularly Use the Internet

8. 66%
Of Americans Regularly
Use Social Media
1

9. How Do Nurses Compare?

10. 100%
Responded Using the
Internet Daily

11. 94%
Of Nurses Regularly
Use Social Media

12. Nurses and Social Media
GET CONNECTED!

13. 0% 20% 40% 60% 80% 100%
Facebook
LinkedIn
Google+
YouTube
Twitter
Pinterest
Instagram
FourSquare
Which Social Networks Do You Subscribe To?

14. 58% of Nurses Use
Daily

15. Career Opportunities
Networking & Collaboration
CE Credits
Testimonials
Healthcare & Nursing News
Educational Resources
Job Interview & Career Tips
What Content Engages
Nurses Online?

16. Why is Social Media Important for
Healthcare Professionals?

17. Collaborate with healthcare
professionals
Career and education
opportunities
Current healthcare
news and trends

18. Social Media Ethics
Social & Professional Conduct

19. Online
Nurses Should Never
“Friend” Patients
or Post Confidential
Information

21. Blogs, or interactive online
journals, create engaging
communities of inter-professional
collaboration.
Why Blogging Matters

22. 100%
Surveyed Read
Healthcare-Related Blogs

23. The Goal:
To provide valuable
information to your
audience.

24. 46%
54%
Yes
No
Nearly Half
Said Yes!
Are Nurses Interested in Contributing to
Online Forums?

25. What Information Would Nurses Be
Interested in Sharing?
17% Photos
7% Other
48% Testimonials
95% Articles

26. 87% CE Credits
53% BLS/ACLS Recertification
40% Industry Speakers
33% Career Counselors
What Attracts Nurses to Join
Online Communities?

27. This survey provides
insight to build and
engage online
communities for the
nursing profession

28. With this information, healthcare corporations
can foster an environment of online
collaboration with their nursing workforce.

29. At Tact Medical Staffing,
we are committed to providing
full-service healthcare staffing solutions and
matching our employees with the most rewarding
jobs, careers and lifestyle choices.

30. Connect with Us:
• Phone: (212) 766-0200
• Email: info@tactstaff.com
• Website: www.tactstaff.com
• Facebook: www.facebook.com/TactMedicalStaffing
• Twitter: www.twitter.com/TactStaffing
• LinkedIn: www.linkedin.com/company/tact-medical-staffing

31. Appendix
“Digital Differences: Pew Internet & American Life Project.”
Pew Research Center. April 2012
http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_
041312.pdf
“Nursing Shortage Fact-Sheet.”
American Nurses Association. August 2012
www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage
“White Paper: A Nurse’s Guide to the Use of Social Media.”
National Council of State Boards of Nursing (NCSBN). August 2011
https://www.ncsbn.org/Social_Media.pdf