Schneider Electric has grown significantly in the last 10 years and is working to define a global employer value proposition (EVP) to effectively attract and retain talent. They have gathered stakeholder input, agreed on objectives to differentiate the company and resonate with candidates, and will test narrative options and creative materials before launching the EVP. The goal is to develop an EVP that is comprehensive, aligned with the corporate brand, and provides a strong foundation for talent strategies including a careers website. It will take time to fully embed the EVP.

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EVP – Are we there yet?
Andy Taylor
Global Employer Branding Director, Schneider Electric

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Who are Schneider Electric?

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To set the scene...
• Company grown greatly in last 10 years
• Global Employer Branding focus is new
• Stakeholder engagement a priority

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What have we done?
• Agreed objectives
• Asked is EVP fit for purpose?
• Stakeholder buy in
• Business case for approach
• Made friends! Internal Comms and Global Mktg

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The Employer Branding roadmap

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Our EVP
Objective:
Define a global Employer Value Proposition
(EVP) that articulates “Why Schneider
Electric?” effectively and consistently
Which:-
1. Differentiates (from competition) and
resonates with target audiences
2. Is based upon objective insight, utilising 3rd
party expertise
3. Is aligned with corporate brand, values and
culture
4. Focuses on being
comprehensive and inclusive
while allowing for regional,
cultural and business tuning
Why?
To gain and retain the best talent
a fully developed EVP will provide the
strongest foundation to:-
1. Develop integrated creative toolkit
2. Build “best in class” Careers Site
3. Bedrock for strategy

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How?

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Now/Next
• Employer brand offers aligned with corporate brand
• Narrative options to test
• Launch
• Creative development
• Embed
• Review
• Refine

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Learning points
• You know what an EVP is but stakeholders may not
• Views need to be heard and objectives made clear
• The need to leverage 3rd parties
• It’s your baby but the company’s EVP
• Realistic timescales

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In summary
• To make it stick takes time
• Insight is king
• Love your stakeholders
Always have the end in mind

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