Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
‘TRUST ME, I’M A BANKER’
The use of social media in banking
Financelab - 24/9/2013
HI, I’M
SOFIE
SOCIAL IN
BELGIUM
53%
That’s 70%of our internet population active on social
Sources: Insites research - januari 2013 & Social Market analysi...
11
has a Facebook Fanpage
has a LinkedIn Company Profile
has a Twitter Company Handle
uses YouTube
61%
29%
39%
24%
Companies ...
but not in all sectors...
Health-
care
FMCG &
Retail
Media Tech &
Telco
Travel &
Leisure
Finance
63% 43% 55% 78% 67% 62%
4...
Not active on social
1st steps
Pilot project
Integrates social media
Fully integrated 12
15
17
27
29
Source: InSites - The...
WHY
SOCIAL FOR
BANKING?
TO SERVICE YOUR CLIENTS
Source: ING NL - July 2013
29%
OF EUROPEANS
SEEK FINANCIAL
ADVICE ON
SOCIAL MEDIA
Source: ING NL - July 2013
MAKE IT EASY FOR THEM...
TO FIND THE RIGHT INFORMATION
CHANNEL
USER USER
COMMUNICATION WITH YOUR CLIENTS HAS CHANGED
FROM ONE WAY..
..TO A ROUNDABOUT
MAKE IT EASY FOR THEM...
TO INTERACT WITH YOUR BANK
GO FROM A BIG CORPORATION...
TO A PERSONAL AND WARM APPROACH
MAKE IT EASY FOR THEM...
TO USE YOUR PRODUCTS AND SERVICES
TO FORTIFY BRAND IMAGE
SHOW PEOPLE...
WHO YOU ARE
... AND HOW
YOU ARE
INVOLVED
EVEN THROUGH...
CROWDSOURCING
TO FIND SKILLED EMPLOYEES
SHOW THEM...
WHAT YOUR COMPANY CAN OFFER
AND GUIDE THEM...
TO THE RIGHT JOB
TO TARGET A SPECIFIC AUDIENCE
REACH THEM...
WITH THINGS THEY CARE ABOUT MOST
TO KNOW WHAT YOUR CLIENTS WANT
TO COMMUNICATE DURING A CRISIS
HOW TO
START WITH
SOCIAL?
1
2
3
twitter.com/lamazone
sofie@talkingheads.be
www.talkingheads.be
"Trust me, I’m a banker" Social Media in the financial industry in Belgium today
"Trust me, I’m a banker" Social Media in the financial industry in Belgium today
Prochain SlideShare
Chargement dans…5
×

"Trust me, I’m a banker" Social Media in the financial industry in Belgium today

2 043 vues

Publié le

Why should banks and the finance industry use social media? How can the trust between banks and clients be solidified via social media.

Publié dans : Business, Économie & finance

"Trust me, I’m a banker" Social Media in the financial industry in Belgium today

  1. 1. ‘TRUST ME, I’M A BANKER’ The use of social media in banking Financelab - 24/9/2013
  2. 2. HI, I’M SOFIE
  3. 3. SOCIAL IN BELGIUM
  4. 4. 53% That’s 70%of our internet population active on social Sources: Insites research - januari 2013 & Social Market analysis - Summer 2012 of Belgians (approx. 5.5 million people) has as least one active account on social media
  5. 5. 11
  6. 6. has a Facebook Fanpage has a LinkedIn Company Profile has a Twitter Company Handle uses YouTube 61% 29% 39% 24% Companies in Belgium are present on social media Source: InSites - The 4 C’s of the Conversation Company - July 2012
  7. 7. but not in all sectors... Health- care FMCG & Retail Media Tech & Telco Travel & Leisure Finance 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35% Source: InSites - The 4 C’s of the Conversation Company - July 2012
  8. 8. Not active on social 1st steps Pilot project Integrates social media Fully integrated 12 15 17 27 29 Source: InSites - The 4 C’s of the Conversation Company - July 2012 ... and not yet active or integrated.
  9. 9. WHY SOCIAL FOR BANKING?
  10. 10. TO SERVICE YOUR CLIENTS
  11. 11. Source: ING NL - July 2013 29% OF EUROPEANS SEEK FINANCIAL ADVICE ON SOCIAL MEDIA
  12. 12. Source: ING NL - July 2013
  13. 13. MAKE IT EASY FOR THEM... TO FIND THE RIGHT INFORMATION
  14. 14. CHANNEL USER USER COMMUNICATION WITH YOUR CLIENTS HAS CHANGED FROM ONE WAY.. ..TO A ROUNDABOUT
  15. 15. MAKE IT EASY FOR THEM... TO INTERACT WITH YOUR BANK
  16. 16. GO FROM A BIG CORPORATION... TO A PERSONAL AND WARM APPROACH
  17. 17. MAKE IT EASY FOR THEM... TO USE YOUR PRODUCTS AND SERVICES
  18. 18. TO FORTIFY BRAND IMAGE
  19. 19. SHOW PEOPLE... WHO YOU ARE
  20. 20. ... AND HOW YOU ARE INVOLVED
  21. 21. EVEN THROUGH... CROWDSOURCING
  22. 22. TO FIND SKILLED EMPLOYEES
  23. 23. SHOW THEM... WHAT YOUR COMPANY CAN OFFER
  24. 24. AND GUIDE THEM... TO THE RIGHT JOB
  25. 25. TO TARGET A SPECIFIC AUDIENCE
  26. 26. REACH THEM... WITH THINGS THEY CARE ABOUT MOST
  27. 27. TO KNOW WHAT YOUR CLIENTS WANT
  28. 28. TO COMMUNICATE DURING A CRISIS
  29. 29. HOW TO START WITH SOCIAL?
  30. 30. 1
  31. 31. 2
  32. 32. 3
  33. 33. twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be

×