October, 2015
Software Stars on Social
Part 2: The Top 20 Software Brands on Facebook and YouTube
Introduction – Getting More From Facebook & YouTube
Key Findings
•
•
•
•
•
Post Kings: Cisco And VMware The Most Active
•
•
•
•
Fan Power: HP, IBM & Cisco Have The Biggest Facebook Fanbases
•
•
•
•
Cisco Lead On Facebook Engagement But BMC Most Impressive
•
•
•
•
Stars Of The Show: The Most Liked & Most Shared
What Works: Thought Leadership
Lead the Way
What Works: Introducing Innovation
Forward Thinking
What Works: Awards And Achievements
Time to Show Off
What Doesn’t Work: Unclear Graphics
•
•
Be Clear

General Stats: Getting To Grips With Video
•
•
•
•
And…Action! Cisco Lead The Way For YouTube Usage
•
•
•
Attention Grabbers: IBM Producing The Most Viewed Content
•
•
•
Beyond How-To Videos
•
•
•
•
•
Experiment!

•
•
•
Conclusion
Photo Credits
•
•
•
•
•
•
Get in touch
*
)
)
Software stars on social case study part 2
Software stars on social case study part 2
Software stars on social case study part 2
Software stars on social case study part 2
Software stars on social case study part 2
Software stars on social case study part 2
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Software stars on social case study part 2

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In Part 1 of our social media analysis of the software industry we focused on Twitter. In Part 2 we looked to the two biggest social networks: Facebook and YouTube.

We examined the official Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec and discovered how they compare on these social channels and what we can learn from what they do.

Here is what we found:

Cisco and VMware were the most active companies on Facebook
On Facebook, BMC Software outperformed industry giants like SAP and Salesforce despite having a fanbase 1/10th the size
Cisco upload almost 4 videos per day on YouTube, three times their closest competitor
IBM’s top 5 YouTube videos received over 1 million views
Overall, on all social channels, IBM was the top performer

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Software stars on social case study part 2

  1. 1. October, 2015 Software Stars on Social Part 2: The Top 20 Software Brands on Facebook and YouTube
  2. 2. Introduction – Getting More From Facebook & YouTube
  3. 3. Key Findings • • • • •
  4. 4. Post Kings: Cisco And VMware The Most Active • • • •
  5. 5. Fan Power: HP, IBM & Cisco Have The Biggest Facebook Fanbases • • • •
  6. 6. Cisco Lead On Facebook Engagement But BMC Most Impressive • • • •
  7. 7. Stars Of The Show: The Most Liked & Most Shared
  8. 8. What Works: Thought Leadership Lead the Way
  9. 9. What Works: Introducing Innovation Forward Thinking
  10. 10. What Works: Awards And Achievements Time to Show Off
  11. 11. What Doesn’t Work: Unclear Graphics • • Be Clear
  12. 12.
  13. 13. General Stats: Getting To Grips With Video • • • •
  14. 14. And…Action! Cisco Lead The Way For YouTube Usage • • •
  15. 15. Attention Grabbers: IBM Producing The Most Viewed Content • • •
  16. 16. Beyond How-To Videos • • • • • Experiment!
  17. 17.
  18. 18. • • • Conclusion
  19. 19. Photo Credits • • • • • •
  20. 20. Get in touch * ) )

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