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The Social Media Audit
Ranking the 10 Largest Professional Services Firms on Social Media
Introduction – Professional Services Can Get More from Social Media
Key Findings
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Twitter: McKinsey Most Engaging, BCG Growing Fast
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Top Tweeters: McKinsey - Insightful Infographics Tackling Big Issues
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Top Tweeters: BCG – Practical Insights to Help Their Audience Grow
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Top Tweeters: Capgemini – Volume, Volume, Volume
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Facebook: Accenture Have Most Fans, Deloitte Most Engaging
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Facebook Stars: Deloitte – Populist Campaigns to Reach the Masses
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Facebook Stars: Accenture – Focusing on Employees and Equality
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Facebook Stars: KPMG – Proactive Video Specialists
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Conclusion
Photo Credits
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Get in touch
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The Social Media Audit - Ranking the 10 Largest Professional Services Firms on Social Media
The Social Media Audit - Ranking the 10 Largest Professional Services Firms on Social Media
The Social Media Audit - Ranking the 10 Largest Professional Services Firms on Social Media
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The Social Media Audit - Ranking the 10 Largest Professional Services Firms on Social Media

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Professional services and social media may not seem natural bedfellows in the eyes of many. The Big 4 and consulting giants like McKinsey and Bain & Co. deal in complex business issues and provide strategic insights that don’t always lend themselves easily to the fast-moving, short-form world of social.

In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

Publié dans : Médias sociaux
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The Social Media Audit - Ranking the 10 Largest Professional Services Firms on Social Media

  1. 1. The Social Media Audit Ranking the 10 Largest Professional Services Firms on Social Media
  2. 2. Introduction – Professional Services Can Get More from Social Media
  3. 3. Key Findings • • • • •
  4. 4. Twitter: McKinsey Most Engaging, BCG Growing Fast • • • • • •
  5. 5. Top Tweeters: McKinsey - Insightful Infographics Tackling Big Issues • • • • •
  6. 6. Top Tweeters: BCG – Practical Insights to Help Their Audience Grow • • • • • •
  7. 7. Top Tweeters: Capgemini – Volume, Volume, Volume • • • • •
  8. 8. Facebook: Accenture Have Most Fans, Deloitte Most Engaging • • • • •
  9. 9. Facebook Stars: Deloitte – Populist Campaigns to Reach the Masses • • • • •
  10. 10. Facebook Stars: Accenture – Focusing on Employees and Equality • • • • •
  11. 11. Facebook Stars: KPMG – Proactive Video Specialists • • • • •
  12. 12. Conclusion
  13. 13. Photo Credits • • • • • •
  14. 14. Get in touch * ) )

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