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Social Media for (Public) Impact, (Academic) Success & (Your) Survival

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[1] Your Survival
You’re not doing this alone!
Find your people
Consider your presence(s)
Own your identity

[2] Academic Success
Scholarly Context
Twitter & Facebook
Academia & Researchgate
ORCiD etc.
What to do at conferences!

[3] Public Impact
Get your work out there: now!
Write in and for the media

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Social Media for (Public) Impact, (Academic) Success & (Your) Survival

  1. 1. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Social Media for (Public) Impact, (Academic) Success & (Your) Survival 1 December 2017A/Prof Tama Leaver, Internet Studies @tamaleaver
  2. 2. @tamaleaver To begin: Three Questions For You! 1. Why are you here? (What are you hoping to get out of this session? 2. How long do you think you will be at Curtin after this year? (When does your PhD finish? How long does your ECR career plan have you in one place?) 3. What (if any) scholarly or professional web presence(s) do you already have? (Twitter? OrcID? LinkedIN? Curtin eSpace? etc.) Image by www.lumaxart.com
  3. 3. @tamaleaver Want these slides now?  Go find me on Twitter, and a link to these slides will be the most recent tweet!  So, that’s either Google “Tama Leaver Twitter”, or just type twitter.com/tamaleaver into your browser.  If you’re a Twitter user already, then you’ll know this means you write my Twitter profile as … @tamaleaver  If you’re on Twitter (or sign up now) you can leave comments & questions there by starting a message with “@tamaleaver”.
  4. 4. @tamaleaver Outline 1. Your Survival • You’re not doing this alone! • Find your people • Consider your presence(s) • Own your identity 2. Academic Success • Scholarly Context • Twitter & Facebook • Academia & Researchgate • ORCiD etc. • What to do at conferences! 3. Public Impact • Get your work out there: now! • Write in and for the media Image by www.lumaxart.com
  5. 5. @tamaleaver [1] Your Survival
  6. 6. @tamaleaver You’re not doing this alone!
  7. 7. http://www.phdcomics.com/comics/archive.php?comicid=1296
  8. 8. @tamaleaver Source:http://www.theguardian.com/education/2016/apr/30/cv- of-failures-princeton-professor-publishes-resume-of-his-career- lows(30April2016)
  9. 9. @tamaleaver
  10. 10. www.academicbatgirl.com http://www.academicbatgirl.com/blog/top-5-reasons-academics-need-and-want- the-academictwitter-community
  11. 11. @tamaleaver https://thesiswhisperer.com
  12. 12. @tamaleaver Find your people!  Where do your peers (fellow PhD students, ECRs, professional bodies, central conferences) gather and discuss online? • Twitter? • Email Discussion Groups? (aka Listservs) • Facebook Group? • Bespoke Professional Websites with their own Forums? • ResearchGate or Academia.Edu? • Somewhere else?  GO THERE!
  13. 13. ImagecourtesyofPaulWatson. Consider your presence… • Decide what you want to say or do with your web presence! • How ‘professional’ or personal will your web presence be? • Who are you writing for? • Do you have different tools for different purposes? • How often will you update your web presence? • How often will you check your chosen tools or platforms? (Or how many notifications do you want?)
  14. 14. @tamaleaver Websites & Blogs: the Practicals ...  What is a blog? (My blog.)  Wordpress: http://wordpress.com/  Tumblr: http://www.tumblr.com  Blogger: http://www.blogger.com/  The (Old) Academic Blog Portal: http://academicblogs.org/ index.php?title=Main_Page Image by www.lumaxart.com
  15. 15. @tamaleaver Blogs & personal websites: a few examples…  Jill Walker Rettberg’s ‘Jilltxt’ (Uni of Bergen) http://jilltxt.net  Laura Portwood-Stacer (NYU), http://www.lauraportwoodstacer.com/  Jason Mittell’s ‘Just TV’ (Middlebury College) http://justtv.wordpress.com/  Melissa Gregg’s ‘Home Cooked Theory’ (Intel) http://homecookedtheory.com/  Tim Highfield’s ‘…and then the world’ (QUT) http://timhighfield.net/  Sky Croeser (Curtin) http://skycroeser.net/ Image by www.lumaxart.com
  16. 16. @tamaleaver http://culturedigitally.org/
  17. 17. http://crookedtimber.org/
  18. 18. Readings Blogs (and other websites)  RSS (Really Simple Syndication)  Separates the form and content, so updated content can come to you!  RSS Readers (aka Aggregators) eg Feedly http://feedly.com/
  19. 19. @tamaleaver Social Networks (aka Facebook)  Decide in advance which social networks are just social and which will include academic networking and sharing!  Use privacy settings and groups (not the whole world, all the time!).  Learn about PAGES and GROUPS – many academic groups and conferences have one!
  20. 20. @tamaleaver Social Networks (aka Facebook)  “Context Collapse” (Marwick & boyd, 2011)  Don’t forget if you’ve used social networks for professional interaction, some things are best not shared …
  21. 21. @tamaleaver Twitter? • Micro-blogging? (eg @tamaleaver) • Quick sharing and commentary • Good in combination with other services (Eg Blogs) • Conferences: official twitter profiles, pre- conference discussions and #hastags
  22. 22. @tamaleaver Twitter: Immediate Answers
  23. 23. @tamaleaver Own Your Identity!
  24. 24. @tamaleaver Not just … https://staffportal.curtin.edu.au/staff/profile/view/T.Leaver
  25. 25. @tamaleaver But also … http://www.tamaleaver.net/
  26. 26. @tamaleaver
  27. 27. @tamaleaver
  28. 28. @tamaleaver [2] Academic Success
  29. 29. @tamaleaver Scholarly Context … Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. Canberra: University of Canberra. Retrieved from http://www.canberra.edu.au/faculties/arts- design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
  30. 30. @tamaleaver
  31. 31. @tamaleaver
  32. 32. Twitter: Sharing references, resources, pointers, etc.
  33. 33. @tamaleaver Academia.edu https://www.academia.edu/about (But … Adema, Aventurier, Fitzpatrick, Hall & Parry, “Why Are We Not Boycotting Academia.edu?”, 2015)
  34. 34. Academia.edu https://curtin.academia.edu/TamaLeaver
  35. 35. @tamaleaver (Very similar …) Research Gate
  36. 36. @tamaleaver ResearchGate
  37. 37. @tamaleaver Academia.edu or ResearchGate for you? Source: Bianca Kramer and Jeroen Bosman, Innovations in Scholarly Communication Survey, 2016, (n = 20,670) https://101innovations.wordpress.com/ https://www.timeshighereducation.com/feat ures/do-academic-social-networks-share- academics-interests
  38. 38. @tamaleaver ORCiD (eg http://orcid.org/0000-0002-4065-4725 )
  39. 39. @tamaleaver
  40. 40. @tamaleaver
  41. 41. @tamaleaver http://authorservices.taylorandfrancis.com/orcid-how-to-include- it-in-your-online-submission-and-why-you- should/?hootPostID=5580c8cbf64d0cf5bb107e28800bf323
  42. 42. @tamaleaver Scopus (eg http://www.scopus.com/authid/detail.url?authorId=39963062500 )
  43. 43. Google Scholar
  44. 44. @tamaleaver What to do at conferences?
  45. 45. @tamaleaver Conferences …  Conference hashtags = specific way of finding your conference on Twitter.  ‘Backchannel’ during conference (or just ‘channel’).  Often now used before and after to build and maintain community around specific conferences.
  46. 46. @tamaleaver
  47. 47. @tamaleaver
  48. 48. @tamaleaver Slideshare / Content-Specific Sites  Slideshare.com – like the YouTube of powerpoint slides  EG http://slidesha.re/17R 6rw9
  49. 49. @tamaleaver Conferences  Engage via social media before the conference via official hashtags (Twitter) and on dedicated Facebook pages & groups.  During the conference engage in commentary about talks via social media  Share your presentation (eg Slideshare, Prezi, a blog post, etc.)  Afterward: maintain networks established to continue scholarly engagement & networking
  50. 50. @tamaleaver [3] Public Impact
  51. 51. @tamaleaver Get your work out there: now!
  52. 52. @tamaleaver Publications … (preprint sharing)
  53. 53. @tamaleaver Publication Repositories  Submit pre-prints of publications to OPEN ACCESS institutional repositories.  Quickly indexed by search engines, including Google Scholar.  Makes research visible and findable quickly (often long delays between article acceptance and publication).  eSpace librarians sort out copyright issues.  Curtin’s eSpace: http://espace.library.curtin.edu.au
  54. 54. @tamaleaver Blog posts …
  55. 55. Blog posts …
  56. 56. @tamaleaver
  57. 57. @tamaleaver Impact & Altmetrics
  58. 58. @tamaleaver Big Impact!  See boyd, danah, and Kate Crawford. “Critical Questions for Big Data.” Information, Communication & Society 15.5 (2012): 662–679. http://www.tandfonline.com/doi/abs/10.10 80/1369118X.2012.678878
  59. 59. @tamaleaver
  60. 60. @tamaleaver Publications  Share ideas, discuss early findings via social media  Post drafts and pre-prints to build attention and early citations (subject to the copyright terms of your targeted publication; see Sherpa/Romeo)  Share widely upon publication via social media, scholarly networks (Academia, Researchgate, etc) and scholarly profiles (Google Scholar, ORCiD, etc)  Use blog posts, op eds, reports, other sources to promote, mention and diversify your audience, impact and attention.  Build impact measures beyond traditional citations (but also those!) such as those measured by Altmetrics.
  61. 61. @tamaleaver Write for and in the media!
  62. 62. @tamaleaver Op Eds, etc: The Conversation
  63. 63. @tamaleaver The Conversation: Building Impact …
  64. 64. @tamaleaver The Conversation: Detailed Statistics, Good Reach & Encourages Republication (Creative Commons licenses)
  65. 65. @tamaleaver Interface with the media
  66. 66. @tamaleaver Do and all media training!  Always accept media training of any size or form: it’ll make you better at being in front of anyone, and responding to questions in many contents!  Universities want us to look and sound as good as we can – utilise that support.  But you are never obligated to do press; if you feel entirely uncomfortable, don’t do it that day!
  67. 67. @tamaleaver Engage more widely…  Put profiles where industry and professional bodies are: • Embrace LinkedIN (as best you can!) • Broaden your contacts to professionals in your field on whichever platforms you use (eg Twitter) • Find out where the groups you want to engage with (community groups, professional bodies, industries, etc) converse online – be there!
  68. 68. @tamaleaver
  69. 69. @tamaleaver
  70. 70. @tamaleaver In Summary …  Find your people, wherever they are online, and join them, both in terms of experience (eg #PhDChat) and discipline (eg #aoir2018). Find your support network in there; use it, cherish it, give back when you can.  Own your own identity, and use the tools available to share your work far and wide, in every place you might find an audience.  Engage with the intention of participating in a national conversation, not just one with your supervisor or immediate colleagues. That’s where we change the world …
  71. 71. References / Further Reading  Adema, J., Aventurier, P., Fitzpatrick, K., Hall, G., & Parry, D. (2015). Why Are We Not Boycotting Academia.edu? Coventry University. Retrieved from https://www.academia.edu/18973680/Why_Are_We_Not_Boycotting_Academia.edu_-_symposium_Coventry_University_ 8th_December_2015  Adema, J., & Hall, G. (Eds.). (2016). Really, We’re Helping To Build This ... Business: The Academia.edu Files. Open Humanities Press. Retrieved from http://liquidbooks.pbworks.com/w/page/106236504/The%20Academia_edu%20Files  Barbour, K., & Marshall, D. (2012). The academic online: Constructing persona through the World Wide Web. First Monday, 17(9). Retrieved from http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3969/3292  Carrigan, M. (2016). Social Media for Academics. SAGE Publications Ltd.  Haak, L. L., Fenner, M., Paglione, L., Pentz, E., & Ratner, H. (2012). ORCID: a system to uniquely identify researchers. Learned Publishing, 25(4), 259–264. http://doi.org/10.1087/20120404  Kramer, B., & Bosman, J. (2016). Innovations in Scholarly Communication: Changing Research Workflows (Survey). Utrecht University. Retrieved from https://101innovations.wordpress.com/  Martin-Martin, A., Orduna-Malea, E., Ayllon, J. M., & Lopez-Cozar, E. D. (2016). The counting house: measuring those who count. Presence of Bibliometrics, Scientometrics, Informetrics, Webometrics and Altmetrics in the Google Scholar Citations, ResearcherID, ResearchGate, Mendeley & Twitter. arXiv:1602.02412 [cs]. Retrieved from http://arxiv.org/abs/1602.02412  Marwick, A. E., & boyd, danah. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114 –133. http://doi.org/10.1177/1461444810365313  Niyazov, Y., Vogel, C., Price, R., Lund, B., Judd, D., Akil, A., … Shron, M. (2016). Open Access Meets Discoverability: Citations to Articles Posted to Academia.edu. PLOS ONE, 11(2), e0148257. http://doi.org/10.1371/journal.pone.0148257  Priem, J., Taraborelli, D., Groth, P., & Neylon, C. (2010, September 26). Altmetrics: A Manifesto. Retrieved from http://altmetrics.org/manifesto/  Reisz, M. (2015, October 25). Tips for academics on blogging and social media. Retrieved March 3, 2016, from https://www.timeshighereducation.com/career/tips-academics-blogging-and-social-media  Sandvig, C. (2016, February 11). How To Get a Social Media Ph.D. Retrieved from http://socialmediacollective.org/2016/02/11/how-to-get-a- social-media-ph-d/  Singh, S. S. (2016). Hashtagging #HigherEd. In N. Rambukkana (Ed.), Hashtag Publics : The Power and Politics of Discursive Networks. (pp. 267–277). New York: Peter Lang. Retrieved from http://search.ebscohost.com.dbgw.lis.curtin.edu.au/login.aspx?direct=true&db=nlebk&AN=1080548&site=ehost-live  Tsou, A., Bowman, T. D., Sugimoto, T., Lariviere, V., & Sugimoto, C. R. (2016). Self-presentation in scholarly profiles: Characteristics of images and perceptions of professionalism and attractiveness on academic social networking sites. First Monday, 21(4). http://doi.org/10.5210/fm.v21i4.6381
  72. 72. @tamaleaver Questions & Comments? Or find me later … www.tamaleaver.net @tamaleaver t.leaver@curtin.edu.au